Findable
Website, local SEO and selective ads for the work and service areas you want.
Marketing for tradies that gets found, answered and followed up
One tradie marketing agency for the website, search visibility, call path and follow-up that turn attention into qualified work.
Australia-wideNo lock-in contractsQuoted per business
Marketing for tradies works best when discovery and response are designed as one system. LUNA Systems helps Australian plumbers, electricians, builders, painters, landscapers and other trade businesses become easier to find, easier to trust and easier to contact. The work can combine a mobile-first website, local SEO, Google Business Profile improvement and paid advertising with call answering, CRM, quote follow-up, online booking and review requests. The right mix depends on the trade, service area, capacity, job value and systems already in use. A solo operator may need a reliable call and enquiry path while on the tools; a growing team may also need shared ownership, pipeline stages and reporting. LUNA maps the current journey, recommends the smallest sensible first stage and provides a written custom scope. Accounts, data and business assets stay visible to the client, and performance is assessed through qualified enquiries, response outcomes, booked work and quote status rather than clicks alone.
The problem
What's costing you money right now
Missing calls while on the tools
An urgent customer needs a useful next step. If they reach an unhelpful voicemail, they have a clear reason to keep working through the local results.
Forgetting to follow up on quotes
A quote can sit open with no owner, reminder or outcome. The team cannot tell whether it was won, lost, deferred or simply forgotten.
No time to chase Google reviews
New customers check reviews before calling. Low review counts mean fewer enquiries, even if your work is excellent.
Drowning in admin after hours
Messages, quote notes and customer details get re-entered across disconnected tools, pushing avoidable admin into the end of the day.
Budget leaks vs a working system
More activity is not the answer when the enquiry path still leaks between discovery, response and follow-up.
What wastes tradie marketing budget, and what to build instead.
What wastes budgetWhat LUNA does instead
Sending ad clicks to a generic homepage
Match the page, service area and call action to the search.
Buying traffic before calls and forms are tracked
Define a qualified enquiry and connect the response path first.
Publishing suburb pages with no useful local detail
Build relevant service-area coverage that helps a real customer decide.
Relying on memory to chase every quote
Give each open quote an owner, next action and recorded outcome.
Asking for reviews whenever someone remembers
Trigger the request from the approved completed-job step.
Answerable
A clear call, form and booking path with ownership when the enquiry arrives.
Trustworthy
Real job proof, accurate information and a consistent review-request process.
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Tradie Website Design | A fast, mobile-first website built for tradies: your services, service areas, photos of real jobs, and a tap-to-call number front and centre. Built to turn a Google search into a booked job, not a bounce. |
| SEO for Tradies | Ranking for the searches that actually bring work: your trade plus your suburb, 'near me' queries, 'emergency' terms. So customers find you on Google instead of the competitor three suburbs over. |
| Google Business Profile | Your profile optimised for the local map pack, where most 'tradie near me' searches get decided. Service areas, photos, and a steady stream of reviews that push you above the businesses around you. |
| AI Phone Answering | Every call answered professionally 24/7. Emergency jobs flagged instantly. Routine enquiries booked automatically, while you stay on the tools. |
| Missed Call Text Back | Missed a call on site? The caller gets an instant SMS within 30 seconds. The lead stays warm until you're free. |
| Automated Quote Follow-Up | System sends a reminder at 3 days, 7 days and 14 days after quoting. Closes more jobs without you remembering to chase. |
| Review Automation | Send a clear review request when the completed-job workflow reaches the point you approve, then monitor delivery and response rather than relying on memory. |
| Online Booking | Customers book themselves into available slots. Automated reminders cut no-shows. No more phone tag. |
| Unified Inbox | Give a growing team one managed place to see assigned enquiries, relevant conversation history and the next action, subject to the channels and integrations in scope. |
Build in the right order
The first stage should fix the clearest leak. The full stack is not the automatic starting point.
Four steps from local search to followed-up work.
Convert
Make the mobile website, proof, service area and call action useful within seconds.
Get found
Build local search coverage and an accurate Business Profile around work you can fulfil.
Respond
Capture the job type, suburb, urgency and contact details, then assign the next action.
Compound
Record quote outcomes and request reviews from the right completed-job moment.
Built for your stage
A solo operator and a growing crew need different controls.
Solo and on the tools
Protect the enquiry while you cannot answer.
Start with a credible website and a dependable call or form response path. Keep the daily workflow light enough to use between jobs.
Growing team
Make ownership visible across the crew.
Add shared enquiry ownership, CRM stages, quote status and reporting so the owner is not the only person who knows what happens next.
Round out the stack
Investment
What does it cost?
Every job is priced on scope. A single-outcome build costs less than the full stack, and call volume and your existing tools change the number too. We quote after a 30-minute discovery call so the figure matches your actual business, with no public price list and no lock-in contract.
Common questions
Do you build websites for tradies?▼
Yes. A tradie website is the most common starting point. We build fast, mobile-first sites that show your work, your service areas, and a tap-to-call number, designed to turn a Google search into a booked job. Most tradie websites go from kickoff to live in two to four weeks.
Can you do SEO for my trade business?▼
Yes. SEO for tradies is about ranking for the searches that bring work: your trade plus your suburb, 'near me' searches, and emergency terms. We optimise your site and your Google Business Profile so customers find you on the map and in search instead of the competitor down the road. SEO is a slower build than ads, with meaningful movement usually showing over two to four months.
How much does a tradie website cost?▼
It depends on how many pages you need, whether you want online booking and review automation built in, and whether we're also doing SEO. A simple, well-built tradie website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact number after a 30-minute discovery call. There's no public price list and no lock-in.
I'm not tech-savvy. Can I still use this?▼
Yes. LUNA maps and configures the agreed system, tests it and trains the people who will use it. The daily workflow is kept as simple as the job allows, and the handover states what your team owns.
Will the AI phone system sound professional to my customers?▼
The voice, greeting, questions and handoff rules are configured for your business and tested before launch. Callers should be told they are speaking with an AI assistant; the goal is a clear, useful interaction, not pretending it is a person.
How much time will this actually save me?▼
It depends on the current volume and how much work is genuinely repetitive. LUNA records the baseline and measures tasks removed, response time and exception handling after launch rather than promising the same saving for every trade business.
What's the ROI for a one-person trade business?▼
That depends on job value, close rate, lead volume and the cost of the selected work. A solo operator should start with the clearest leak, such as missed calls or a weak website, then compare qualified enquiries and booked work against the agreed cost.
Do I need to change my phone number?▼
No. We integrate with your existing business number. Your customers call the same number they always have.
How do I get more clients as a tradie?▼
Start by making the business easy to find for the trade and service area, then show enough proof to earn the call and respond while the enquiry is still active. A useful system combines the right website and local search coverage with reliable call handling, quote follow-up and review requests; paid ads can add demand when the landing page, tracking and capacity are ready.
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