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Websites, SEO and automation built for tradies

LUNA Systems builds the full marketing stack for Australian tradies. A tradie website is the foundation: a fast, mobile-first site that shows your work, your service areas, and a phone number that's easy to tap, built to turn a Google search into a booked job. SEO for tradies then gets that site ranking for the searches that bring work — 'electrician near me', 'emergency plumber', your trade plus your suburb — so you stop relying on word of mouth alone. On top of that sits the automation: AI phone answering that captures job enquiries while you're on the tools, missed call text back that keeps leads warm, automated quote follow-ups that close more jobs, online booking that ends phone tag, and review automation that builds the Google rating customers check before they call. For plumbers, electricians, builders, painters, landscapers, and HVAC technicians, it's website, marketing, and automation from one team, so the site that gets found also captures and converts every lead it brings in.

By Justine Coupland

The Problem

What's costing you money right now

Missing calls while on the tools

85% of callers who reach voicemail never call back. Every missed call is $200-$500 in lost revenue going straight to a competitor who picked up.

Forgetting to follow up on quotes

60% of quotes are never followed up. The job goes to whoever responds fastest, not who quoted best.

No time to chase Google reviews

New customers check reviews before calling. Low review counts mean fewer enquiries, even if your work is excellent.

Drowning in admin after hours

Spending 2-3 hours every evening on invoices, quotes, and messages instead of being with family.

The cost of doing nothing

Why fast response wins the job

0%

of calls to small businesses go unanswered

(411 Locals, 2024)

more likely to convert when you reply within 5 minutes

(Harvard Business Review)

0

hours is the average business's lead follow-up time

(Lead Response Management)

$0k

a year lost to five missed calls a week

(411 Locals call data)

The Solution

How LUNA fixes this

ServiceHow It Helps
Tradie Website DesignA fast, mobile-first website built for tradies: your services, service areas, photos of real jobs, and a tap-to-call number front and centre. Built to turn a Google search into a booked job, not a bounce.
SEO for TradiesRanking for the searches that actually bring work — your trade plus your suburb, 'near me' queries, 'emergency' terms. So customers find you on Google instead of the competitor three suburbs over.
Google Business ProfileYour profile optimised for the local map pack, where most 'tradie near me' searches get decided. Service areas, photos, and a steady stream of reviews that push you above the businesses around you.
AI Phone AnsweringEvery call answered professionally 24/7. Emergency jobs flagged instantly. Routine enquiries booked automatically — while you stay on the tools.
Missed Call Text BackMissed a call on-site? Caller gets an instant SMS within 30 seconds. Lead stays warm until you're free.
Automated Quote Follow-UpSystem sends reminder at 3 days, 7 days, and 14 days after quoting. Closes more jobs without you remembering to chase.
Review AutomationAfter every completed job, customer gets a one-click Google review link. Most tradies triple their review count in 3 months.
Online BookingCustomers book themselves into available slots. Automated reminders cut no-shows. No more phone tag.
Unified InboxSMS, email, Facebook, Instagram — all in one app on your phone. Reply from anywhere, see full conversation history.

Also for tradies

Get a tradies website built

Conversion-focused websites built specifically for tradies. Mobile-first, fast, designed to turn visitors into customers.

View tradies website design

Investment

What does it cost?

Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.

FAQ

Common questions

Do you build websites for tradies?

Yes. A tradie website is the most common starting point. We build fast, mobile-first sites that show your work, your service areas, and a tap-to-call number, designed to turn a Google search into a booked job. Most tradie websites go from kickoff to live in two to four weeks.

Can you do SEO for my trade business?

Yes. SEO for tradies is about ranking for the searches that bring work — your trade plus your suburb, 'near me' searches, and emergency terms. We optimise your site and your Google Business Profile so customers find you on the map and in search instead of the competitor down the road. SEO is a slower build than ads, with meaningful movement usually showing over two to four months.

How much does a tradie website cost?

It depends on how many pages you need, whether you want online booking and review automation built in, and whether we're also doing SEO. A simple, well-built tradie website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact number after a 30-minute discovery call. There's no public price list and no lock-in.

I'm not tech-savvy. Can I still use this?

Absolutely. We set everything up for you and provide full training. If you can use Facebook and text messages, you can use LUNA. Most tradies are fully comfortable within a day.

Will the AI phone system sound professional to my customers?

Yes. The AI uses a natural, professional voice and is trained on your specific business — your services, pricing, service areas, and common questions. Most callers can't tell it's AI.

How much time will this actually save me?

Most tradies save 10-15 hours per week on admin. That's 2-3 hours per evening you get back. The automation handles follow-ups, reminders, reviews, and message management automatically.

What's the ROI for a one-person trade business?

You typically only need to capture 1-2 extra jobs per month to break even. Most tradies see ROI in the first month from leads they would have previously missed.

Do I need to change my phone number?

No. We integrate with your existing business number. Your customers call the same number they always have.

Ready to automate your business?

Book a free 30-minute discovery call. We'll identify opportunities specific to your industry and build a custom automation plan.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start. No hard sell.

Free discovery call — 30 minutes
Custom plan tailored to your business
Australia-wide service