Dental marketing built for Australian practices
Dental marketing in Australia means getting found and booked by patients without breaching AHPRA's advertising rules for regulated health services. LUNA Systems builds the full dental marketing stack for practices, from a single dentist to a multi-chair clinic: a fast, mobile-first dental website that turns a search into a booking, SEO that ranks for the searches that fill the chair ('dentist near me', 'emergency dentist', a treatment plus a suburb), Google and Meta Ads with AHPRA-aware copy and negative-keyword lists for risk terms, a Google Business Profile tuned for the local map pack, and the booking, reminder and recall automation behind it. Because dentistry is AHPRA-regulated, every page, ad and post is built to the advertising content standards: no patient testimonials in advertising, no prohibited claims, no incentives that influence treatment. The agency is founded by a registered nurse, so compliance is designed in from the brief rather than patched after a complaint. We also offer practice compliance documentation separately for clinics that need their manuals and policies in order.
The Problem
What's costing you money right now
Generic agencies don't know the dental advertising rules
Most agencies run a dental practice the same way they run a cafe — patient testimonials in carousels, 'best dentist in town' superlatives, incentivised reviews. You carry the AHPRA risk, not them.
Empty chairs from no-shows and weak recall
A no-show is a chair sitting idle that was already booked. Without multi-stage reminders and a recall system, patients drift after their first visit and the hygiene book never fills.
Invisible on 'dentist near me'
Most new patients choose a dentist from the Google map pack and the first page of results. If your website and Google Business Profile aren't optimised for local search, you're invisible at the exact moment someone's choosing.
Reception buried in the phone
Reception spends most of the day booking, confirming and rescheduling by phone, which means missed calls at lunch, after hours, and whenever the front desk is with a patient — every missed call a patient who may book elsewhere.
The cost of doing nothing
Why fast response wins the job
The Solution
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Dental Website Design | A fast, accessible, mobile-first dental website: services, the team, locations and online booking, written to AHPRA's advertising content standards. The first thing a patient judges you on before they ever call. |
| Dental SEO | Ranking for the searches that fill the chair — 'dentist near me', 'emergency dentist', a treatment plus a suburb. AHPRA-aware content and on-page work, with no testimonials in advertising and no prohibited claims. |
| Google Ads | Catch patients actively searching for a dentist or a specific treatment. AHPRA-compliant ad copy, negative keywords for risk terms, geo-targeting to your catchment, and conversion tracking to bookings, not just clicks. |
| Meta Ads (Facebook + Instagram) | Reach local families and new residents with compliant creative — no patient before/afters used the wrong way, no banned claims. Lead forms with pre-qualifying questions feed straight into your practice CRM. |
| Google Business Profile | Profile optimised for the local map pack where most 'dentist near me' searches get decided. Locations, hours, photos and reviews managed under AHPRA's review-response guidance. |
| Patient Booking & Reminders | Online booking 24/7 from your website, plus multi-stage reminders (48hr, 24hr, 2hr) and recall sequences that bring patients back for hygiene and follow-up at the right interval. |
Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), the number of locations, your existing tools, and whether you also want practice compliance work. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
FAQ
Common questions
Do you understand AHPRA's dental advertising rules?▼
Yes. Dentistry is AHPRA-regulated, so the advertising guidelines and the National Law are the baseline for everything we publish or run for a dental practice. In practice that means no patient testimonials in advertising, no prohibited claims, no superlatives like 'best' or 'leading', and no incentives that could influence a treatment decision. We design inside those lines from the brief. We are not lawyers, so for borderline campaigns we recommend your own AHPRA-experienced adviser signs off.
Can you do SEO so we rank for 'dentist near me'?▼
Yes. Dental SEO means ranking for 'dentist near me', 'emergency dentist', and treatment-plus-suburb searches, alongside a well-optimised Google Business Profile for the local map pack. Because dentistry is regulated, the content stays inside the advertising rules. SEO builds over two to four months.
How quickly will we see new patients?▼
It depends on the channel. Google Ads can produce bookings within days. Meta Ads usually convert within the first few weeks. SEO and Google Business Profile are slower, with meaningful ranking movement around 60 to 90 days and patient-flow changes building over several months. A new website is typically live in two to four weeks.
Do you only do marketing, or compliance too?▼
Both, as separate services. The marketing stack here gets you found and booked. If your practice also needs its policies, procedures and patient documents in order, we offer practice compliance work separately, including a practice document review and a free website compliance check.
Can you work with our practice management software?▼
Yes. We integrate the patient journey with most Australian dental and clinic systems so bookings and patient data flow from your website and ads through to the software your front desk already uses.
From the Blog
Related articles
More Industries
Other industries we serve
Ready to automate your business?
Book a free 30-minute discovery call. We'll identify opportunities specific to your industry and build a custom automation plan.