Skip to main content

Frequently Asked Questions

Everything you need to know about business automation with LUNA Systems. Can't find your answer? Get in touch.

What does LUNA Systems automate?

LUNA Systems is a done-for-you automation agency in Brisbane that builds and manages the systems Australian service businesses use to answer calls, take bookings, follow up leads and collect reviews. The work covers AI phone answering, chatbots, online booking, CRM setup and review automation, configured for each business rather than sold as a self-serve login. LUNA Systems works with trades, clinics, gyms, salons, accountants and other appointment-driven businesses, and healthcare is one of its two main areas of focus alongside general business automation. For medical, allied health and cosmetic practices, every system is built around AHPRA advertising rules from the start. Agreements are month to month and can be cancelled with 30 days notice. There is no fixed price list, because the scope depends on which parts a business actually needs.

General

General

What is LUNA Systems?

LUNA Systems is a done-for-you business automation agency built for Australian service businesses. We design, build, and manage automation systems that handle the repetitive admin tasks draining your time (answering calls, booking appointments, chasing reviews, and following up with leads). Everything is customised to your specific business, industry, and workflow. We're not a software company selling logins; we build the system for you and make sure it works. Learn more about us.

What types of businesses do you work with?

We specialise in Australian service businesses: trades (plumbers, electricians, builders), health and wellness (clinics, gyms, physios), beauty (salons, spas), professional services (accountants, lawyers), automotive, and hospitality. If your business takes bookings, answers enquiries, and relies on reputation, automation will deliver measurable results. See our full list of services.

Do you work with medical clinics and other AHPRA-regulated practices?

Yes. Healthcare is one of our two main areas of focus, alongside general business automation. For medical, allied health, and cosmetic practices, every system we build (AI receptionist, website, SEO, reviews, practice compliance) is designed around AHPRA advertising rules from the start, so you never have to worry about a testimonial or claim landing you in hot water. See how we support healthcare practices.

How is LUNA different from buying software myself?

Most business owners buy software subscriptions, spend weeks trying to set them up, and end up using 10% of the features. LUNA is completely done-for-you. We audit your business, design the automation strategy, build and configure everything, test it thoroughly, train your team, and provide ongoing support. You get a system that works from day one without the learning curve. See how we work.

How much does business automation cost?

There is no fixed price list, because there is no one-size-fits-all package. What you pay depends on your situation: which pieces you actually need (missed call text back, online booking, AI phone answering, chatbot, CRM, review automation, custom workflows), the size of your business, and what you already have in place. That is why pricing starts with a quick conversation, so the quote fits what you genuinely need. You only pay for what moves the needle for your business, and there is no lock-in. Book a quick call for a custom quote.

Is there a lock-in contract?

No. LUNA operates on month-to-month agreements and you can cancel anytime with 30 days notice. We'd rather you stay because the system delivers results, not because you're locked in. Get in touch to talk through your options.

How much does digital marketing cost with LUNA?

There is no fixed price, because it depends entirely on which channels you need and how competitive your market is. An SEO-only campaign for a local trade costs very differently to a full SEO, Google Ads and Meta Ads program in a competitive city category. We quote after a discovery call so the number matches your actual situation, with the fee disclosed in writing before you commit. Ad spend on Google or Meta is billed to you directly, so you always see exactly what is being spent. See our digital marketing services.

How much does a new website cost?

Every website is quoted individually because the price depends on scope: how many pages, whether you need online booking or e-commerce, and whether it is a new build, a rebuild that keeps your existing URLs, or work added to your current site. We give a fixed quote after a short discovery call rather than publishing a price list, because a five-page tradie site and a full clinic booking system are genuinely different jobs. See our website design work.

How do I choose a digital marketing agency in Australia?

Check four things. Does the agency report to leads and bookings, or to impressions and follower counts? Will they explain what they did each month in plain English? Do they run your channels as one joined-up system, or bolt on whatever you ask for? And do they lock you into a long contract, often a sign they expect you would leave sooner if you could? A good agency is upfront on the first call about what is realistic for your budget.

AI & Automation

AI & Automation

What does an AI phone answering service actually do?

An AI phone answering service uses conversational voice AI to answer routine calls, share approved business information, collect caller details and complete agreed actions such as a booking or message. The business sets when it answers, what it may say, what counts as urgent and when a person must take over. Callers should not have to guess whether they are speaking with an automated system, and sensitive or high-impact decisions should stay with a person.

What is an AI chatbot and does my business need one?

An AI chatbot uses approved business information to answer routine questions, capture enquiry details and move a conversation towards a booking or a person. It can work on a website and, where platform access allows, selected channels such as WhatsApp, Messenger, Instagram direct messages and SMS. A chatbot is useful when the same questions arrive repeatedly and there is a clear next step; a contact form or fast human reply may be better when volume is low or every enquiry needs judgement. See how LUNA builds managed AI chatbots.

Is an AI answering service cheaper than a traditional answering service?

Usually, yes. A traditional answering service charges per call or per minute, with a human answering during staffed hours only. An AI receptionist runs for a flat monthly cost with no per-minute meter, and covers 24/7, including the after-hours and weekend calls a traditional service often can't take at all. For a business getting a reasonable volume of calls, the AI option is typically the cheaper way to cover every call, not just the ones during business hours.

Will the AI give wrong information about my business?

Any generative AI system can produce an incorrect answer, so no responsible provider should promise zero mistakes. The risk is reduced with an approved knowledge source, narrow scope, clear do-not-answer rules, testing, monitoring and human handoff. If the source does not support an answer, the system should say it is unsure and route the conversation rather than improvise.

What is missed call text back?

When you miss a call, the system automatically sends the caller an SMS within 30 seconds acknowledging the missed call and keeping the conversation alive. The text includes your business name, a friendly message, and options to book online, leave details, or request a callback. This recovers an estimated 30-50% of leads that would otherwise be lost, because 85% of callers who reach voicemail never call back. Learn more about missed call text back.

How does review automation work?

A genuine completed job, booking or approved customer status can trigger one neutral SMS or email with a direct review link. Every eligible customer in the agreed cohort receives the same invitation, with consent, duplicate and frequency controls. LUNA Reviews can then monitor new reviews and prepare replies under your approval and escalation rules. Review volume and timing vary, so we report what actually changes rather than promise a fixed result. Learn more about managed review automation.

Free 30-minute call

Still weighing it up? A quick call answers more than any FAQ page can. 

Every business is different, so the honest answer to most pricing and fit questions is “it depends on your situation.” A free discovery call gets you a straight answer in 30 minutes, not a guess from a page.

Getting Started

Getting Started

How does the onboarding process work?

It starts with a free 30-minute discovery call where we learn about your business, identify pain points, and recommend solutions. From there, we handle everything: system configuration, integration with your existing tools, thorough testing, and live training for you and your team. Most businesses are fully operational within 1-2 weeks for basic setups, or 2-4 weeks for comprehensive systems. See how we work.

How long does setup take?

Basic automation packages (missed call text back, booking, reminders) are typically live within 5-7 business days. Comprehensive systems with AI phone answering, chatbot configuration, CRM setup, data migration, and custom workflows take 2-4 weeks. We don't rush the process: every automation is tested with real scenarios before going live to make sure nothing breaks.

I'm not tech-savvy. Can I still use this?

Absolutely. We build the system for you and provide full training: live walkthroughs plus video guides you can revisit anytime. If you can use text messages and Facebook, you can use LUNA. Most clients are fully comfortable within a day or two. And if you ever get stuck, our support team is a message away. The whole point is to make your life simpler, not more complicated.

Can I start small and add more services later?

Yes, and most clients do exactly that. Many start with a basic package covering missed call text back and booking automation, then add AI phone answering, review automation, or workflow automation as they see results. There's no penalty for upgrading, and we can add new features without rebuilding your system. Pricing is tailored to your business after a quick discovery call. Book a discovery call to get started.

Do I need to change my phone number or existing tools?

No. We integrate with your existing business phone number: your customers call the same number they always have. We also integrate with most popular tools and software, including Google Calendar, Outlook, ServiceM8, Tradify, Xero, Stripe, and many more. The goal is to enhance what you already use, not replace everything.

Technical

Technical

What tools and platforms does LUNA integrate with?

We integrate with most popular business tools including Google Calendar, Outlook, Apple Calendar, Stripe, Square, PayPal, Xero, MYOB, ServiceM8, Tradify, Fergus, Facebook, Instagram, WhatsApp, Google Business Profile, and many more. During the discovery call, we assess your current setup and design the best integration approach. If you use a niche tool, we can usually build a custom connection. Learn more about CRM and integrations.

Is my customer data secure?

Yes. All data is encrypted in transit and at rest. Access is controlled through role-based permissions, so only authorised team members can view sensitive information. For health practices, we comply with the Australian Privacy Act and handle only appointment and communication data, never clinical records. We don't sell or share your data with third parties, ever.

Can the system handle multiple staff members or locations?

Yes. Each team member can have their own calendar, availability, service offerings, and notification preferences. For multi-location businesses, we configure separate booking flows, phone routing, and reporting per location while keeping everything manageable from a single dashboard. The system scales with your team.

What happens if the AI can't handle a customer's request?

The AI is designed to never guess or provide incorrect information. When it encounters a question outside its training, it gracefully collects the caller's details, takes a thorough message, and notifies you immediately via SMS with a full summary. The customer is told someone will get back to them shortly. You can also set rules to route specific types of enquiries directly to your mobile. See how AI phone answering works.

Do you provide ongoing support after setup?

Yes. Your monthly fee includes ongoing support, system monitoring, and regular optimisation. As your business evolves (new services, changed hours, updated pricing) we update your automations to match. Many clients refine their workflows over the first few months as they discover new opportunities. You're never left to figure it out alone. Get in touch with our team.

Still have questions?

We're happy to walk you through everything on a free 30-minute discovery call. Honest advice about what automation can do for your business.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start.

Free discovery call (30 minutes)
Custom plan tailored to your business
Australia-wide service