Our work, in the real world

The business was sold in part, and we built the digital and operational side from scratch for the half that changed hands. New website with online quoting across 165+ inflatables, water slides, fun food and obstacle courses across Greater Brisbane, Ipswich, Logan, Gold Coast and the Sunshine Coast. Full CRM behind it — bookings, opportunities, deposits, delivery scheduling, returns, payment tracking, automated email and SMS confirmations. Migrated historical bookings out of the previous owner's spreadsheets and third-party app into one system. SEO redirects from the old domain configured so existing rankings carried across. Google Business Profile, review automation and the full back-end set up so the business runs on one system instead of four.

Building FnD&Me — an iOS app for people diagnosed with FND (Functional Neurological Disorder). Currently in TestFlight beta. The app combines symptom tracking, episode logging, pacing tools, crisis content, NDIS support, accommodations letter generation, family scripts and a curated learning library of 34 articles across 5 categories (Just diagnosed / Living with it / Treatment & recovery / Hard things / For loved ones). Built with sensory-friendly settings, offline-first behaviour and a calming octopus mascot called Otto. Australian English throughout. Warm, non-clinical tone designed for someone newly diagnosed, scared and brain-foggy — every interaction asked to either help her or stay out of her way.

A dedicated procedure-focused website built to rank for one of the most competitive cosmetic surgery keywords in Australia. 62+ pages of patient education, before-and-after galleries, FAQs and conversion-focused sections. Live chatbot, downloadable patient guide and contact forms feeding into the practice CRM. Meta Pixel and full conversion tracking implemented end to end. We manage the Meta Ads campaign, the Google Business Profile and the ongoing content pipeline across blog, Instagram and Facebook.

Designed and built the practice website from scratch, with integrated lead capture through a downloadable DOVE Labiaplasty Guide, contact forms and CRM integration. The site features before-and-after galleries, patient education resources and is optimised for competitive cosmetic surgery search terms across Sydney and Brisbane. We also set up and manage the content pipeline across Instagram, Facebook, Google Business Profile, LinkedIn and blog. AHPRA-compliant copy and imagery throughout.

Full website rebuild for a multi-state cosmetic medicine practice operating across Melbourne, Tasmania and Adelaide. 50+ existing URLs preserved with proper SEO redirects so existing rankings carried across to the new site. Built with contact forms, consultation enquiry flow, on-page SEO, structured data and Google Business Profile setup. AHPRA-compliant copy throughout — no superlatives, no guaranteed outcomes, no testimonials about clinical results.

Built the practice website on Zoho Sites and set up the entire back-end infrastructure — full Cliniko setup for patient management and online bookings, full Zoho CRM setup, and the integration between the two so patient records and CRM data stay in sync. We also run the social media content pipeline across Instagram, Facebook and Google Business Profile for the cosmetic and regenerative surgery practice serving Brisbane and the Gold Coast.

Built the full digital presence from scratch — website design, SEO, Cliniko setup for patient management and online bookings, lead magnets, contact forms and the end-to-end booking flow. Focused on honest conversations and no-pressure consultations for laser, skin and cosmetic medicine treatments in Penrith.

Redesigned and rebuilt the existing WordPress website. It was a base redesign but mostly a content redesign — a full content overhaul, technical clean-up, and proper cross-linking with the brand's other practice websites so visitors flow between properties correctly. We manage the ongoing content pipeline across Instagram, Facebook, Google Business Profile and the blog, helping the clinic reach patients searching for cosmetic surgery and non-surgical aesthetic treatments across Brisbane.

Set up Cliniko for online appointment booking, set up the Facebook and Instagram ad accounts, produced content plans, and ran some content and social media management for this multi-specialty medical practice covering 10+ specialties from general practice through to radiation oncology.

Integrated Cliniko for online appointment booking across the multi-location practice spanning Sydney, Melbourne and Perth. Set up SEO and structured the treatment directory so each location and procedure has its own search-optimised page.

Established the complete social media presence — set up and optimised accounts across Instagram, Facebook, X (Twitter) and LinkedIn. Developed a content strategy focused on engagement and organic reach across all platforms. Also produced the business automation and development plan that sits behind the social presence.

Produced the content plan and provided strategic consulting on website content, structure and conversion optimisation for medical-grade IV therapy services across multiple Sydney locations. Advised on product presentation, booking flow and e-commerce setup.