Websites, SEO and automation built for accountants
EOFY and the October tax deadline can double a firm's call volume for weeks, and temporary reception is expensive and gone again by November. LUNA Systems builds the stack that carries Australian accounting and bookkeeping firms through it: a clean, fast, trust-building website that sets out your service lines and how to book a consultation, designed for the person researching firms late at night near a deadline, backed by SEO for 'accountant near me', 'tax agent' and 'bookkeeper' plus your suburb, with a Google Business Profile tuned for the local map pack. Behind the site sits the automation built for peak season: AI phone answering and after-hours capture, automated document and signature chasing that keeps lodgements moving, online booking with reminders that cut no-shows, and lead follow-up that replies in minutes. It runs alongside Xero, MYOB and practice-management software. Firms typically reclaim 10 to 20 hours of admin a week and stop losing after-hours enquiries.
The problem
What's costing you money right now
Seasonal call spikes you can't staff for
EOFY and the October tax deadline can double your call and email volume for weeks. Hiring temporary reception is expensive and slow, so enquiries go to voicemail and new clients book the firm that answered.
Chasing clients for documents and signatures
Late bank statements, missing receipts, and unsigned engagement letters stall lodgements. Manual follow-up eats hours every week and still leaves work sitting in limbo right up to the deadline.
Consultation no-shows in your busiest weeks
A missed tax or advisory appointment during peak season is an hour of billable time you can't recover, and the slot could have gone to a paying client on the waitlist.
New-client enquiries arriving after hours
People research accountants in the evening and on weekends, especially near deadlines. If nobody replies until Monday, they've already booked the firm that responded first.
Why fast response wins the job
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Accountant Website Design | A clean, fast, trust-building accountant website: your service lines, who you take on, and an easy path to booking a consultation. Built to convert the people researching firms late at night near a deadline. |
| SEO for Accountants | Ranking for the searches that bring clients: 'accountant near me', 'tax agent', 'bookkeeper' plus your suburb. So new clients find you on Google instead of the firm across town. |
| Google Business Profile | Profile optimised for the local map pack where 'accountant near me' searches get decided. Hours, services, and reviews that build the trust financial-services clients look for before they call. |
| AI Phone Answering | Every call answered professionally, even when reception is buried in EOFY. The AI explains your services, screens new enquiries, and books consultations straight into your calendar. Sensitive financial details are captured securely, not left on voicemail. |
| Automated Document Collection | Clients receive scheduled, polite reminders to upload bank statements, receipts, and signed engagement letters before their lodgement. Chasing happens automatically so your team stops manually nudging people one email at a time. |
| Online Booking with Reminders | Clients book tax and advisory appointments online and get reminders at 48 and 24 hours, with one-click reschedule. No-shows drop and your peak-season calendar stays full of the right appointments. |
| Lead Follow-Up Automation | Every website or phone enquiry triggers an instant response and a structured follow-up sequence, so prospective clients hear back in minutes rather than days, even when your team is at capacity. |
| After-Hours Enquiry Capture | Evening and weekend enquiries during tax season are answered, qualified, and booked automatically, so you're not handing weekend research traffic to a competitor. |
| Review Automation | After a completed tax return or a successful advisory engagement, clients get a one-click Google review request. Trust matters more in financial services than almost any other industry, and a strong review profile wins referrals. |
Investment
What does it cost?
There's no set fee, because a firm running one outcome (document chasing, say) pays a different amount to one running the full stack through peak season. Call volume, your current software and firm size all factor in. We quote the real number on a 30-minute discovery call, no lock-in either way.
Common questions
Do you build websites for accounting firms?▼
Yes. An accountant website is a common starting point. We build clean, fast, trust-building sites that set out your service lines, who you take on, and an easy path to booking a consultation. Most firm websites are live within two to four weeks of kickoff.
Can you do SEO for my accounting practice?▼
Yes. SEO for accountants means ranking for searches like 'accountant near me', 'tax agent', and 'bookkeeper' plus your suburb, alongside a well-optimised Google Business Profile. It's how new clients find you on Google instead of a competitor. SEO builds over two to four months, so it works well next to faster channels during peak season.
How much does an accountant website cost?▼
It depends on the number of pages, whether you want online booking and lead follow-up built in, and whether we're also doing SEO. A standalone website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact number after a 30-minute discovery call. No public price list, no lock-in.
Is client financial data kept confidential and secure?▼
Yes. Confidentiality is built into how the automation works. Client information is encrypted and access-controlled, and we configure the system so sensitive details are captured securely rather than left on voicemail or in unmanaged inboxes. We handle data in line with the Australian Privacy Act, and we don't access or store your clients' financial records, only the booking and communication data needed to run the workflows.
Will this integrate with Xero, MYOB, or my practice software?▼
Yes. The automation runs alongside the tools your practice already uses. We connect to Xero, MYOB, and most practice-management and document-portal systems so bookings, reminders, and client communications fit into your existing workflow rather than replacing it. We assess your exact setup on the discovery call.
How does it handle the EOFY and tax-season rush?▼
This is where automation earns its keep. During peak periods the AI phone answering absorbs the call spike, document-collection reminders keep lodgements moving, and after-hours enquiry capture means the evening and weekend research traffic still gets answered and booked. You scale through the busy months without hiring temporary reception.
Can the AI explain my services and pricing to callers?▼
Yes. The AI is trained on your firm specifically, including your service lines (tax returns, BAS, bookkeeping, advisory), who you take on, and how you prefer to handle pricing enquiries. It can describe your services, qualify the enquiry, and book a consultation, while routing anything complex to a real person.
We're a small practice. Is this overkill for us?▼
No. Smaller firms often see the biggest benefit because there's no spare reception capacity to absorb a spike. You can start with a single outcome, for example after-hours answering or document chasing, and add more once it's paying for itself. Most practices only need to keep one or two extra clients from slipping through the cracks each year for it to be worthwhile.
Will clients mind dealing with automation?▼
Handled well, they prefer it. Clients get faster responses, clearer reminders, and the ability to book and reschedule without phone tag. The automation handles the routine logistics so your accountants spend their time on the advice clients actually want to talk to a human about.
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