Healthcare systems that get your clinic found, booked and running smoothly.

Yes. AHPRA's advertising guidelines and the National Law are the baseline for everything we build or run for a healthcare client. In practice that means no patient testimonials in advertising, no prohibited before-and-after imagery, no superlative or outcome claims, no Schedule 4 brand names, and no incentives that could influence a treatment decision. We design inside those lines from the brief rather than patching them in after a complaint. We are not lawyers, so for borderline campaigns we recommend your own AHPRA-experienced lawyer signs off on the key pieces.

Yes. Most clinics should start with the clearest point of friction rather than replacing everything at once. That might be missed calls, an outdated website, weak search visibility, manual booking follow-up, a disconnected enquiry process or practice documents that need review. LUNA maps the dependencies first, scopes the smallest useful starting point and keeps systems separate when connecting them would add risk or unnecessary complexity.

Yes, and we have a dedicated page for it, because cosmetic and aesthetic practices sit under the strictest advertising rules in Australia. On top of the general AHPRA guidelines, the cosmetic surgery advertising guidelines (in force since July 2023, tightened across 2025) restrict imagery, claims and how procedures are described. We handle everything for injectors, cosmetic doctors, skin, laser and dermal clinics inside those rules: websites, ads, SEO and Google Business Profile alike.

We work around them carefully. The TGA prohibits advertising prescription-only Schedule 4 substances to the public, which is why you will never see brand names like Botox, Dysport or specific fillers in anything we publish for you. We use generic procedure language only, and we never name a Schedule 4 product in consumer-facing content.

All regulated health. We work with GP and medical clinics, dental practices, allied health, specialists and surgical practices, as well as cosmetic and aesthetic clinics. The advertising rules apply to every regulated health service, though they bite hardest in cosmetics, which is why we often use cosmetic examples. Whatever your registration category, the principle is the same: get found and get booked without breaching the rules.

It depends on the channel. Google Ads can produce bookings within days. Meta Ads usually convert within the first few weeks. SEO and Google Business Profile are slower, with meaningful ranking movement around 60 to 90 days and lead-flow changes building over several months. A new clinic website is typically live in two to four weeks. We map a realistic plan with you on the discovery call rather than promising overnight results.

Yes. It answers the phone the way your most senior medical receptionist would, trained on medical and privacy-aware conversation rules rather than a generic script. It can triage calls, take detailed messages, and book directly into your practice management system, with everything covered on our dedicated AI receptionist for clinics page.

Usually no. LUNA first assesses the systems your clinic already uses and what they safely support. The job may be to connect a website, phone, booking, CRM or follow-up workflow around the existing practice-management system, not replace the clinical source of truth. Available integrations, permissions and data handling are confirmed before any automation is promised.