Websites, SEO and automation built for medical and allied health clinics
LUNA Systems builds the full digital presence for Australian medical and allied health clinics: GP, physiotherapy, chiropractic, psychology, podiatry and allied health practices. A clinic website is the foundation — a fast, accessible, mobile-first site that lets patients find services, see locations, and book online, built to AHPRA's advertising content standards. Clinic SEO then gets that site ranking for the searches that fill the books — 'physio near me', 'bulk billing GP', a treatment plus a suburb — alongside a Google Business Profile tuned for the local map pack. On top sits the automation that runs the front desk: online appointment booking synced to the practice calendar, multi-stage SMS and email reminders, automated intake forms sent before the visit, recall sequences that bring patients back, and a medical virtual receptionist that answers and books calls when reception can't. For physiotherapy, chiropractic, psychology and allied health practices, this typically reduces no-shows by 60-80% and saves reception 15-20 hours a week. Because these are AHPRA-regulated services, the website copy, SEO content, and any review work are built to comply with the advertising rules for regulated health services — no patient testimonials in advertising and no prohibited claims. Run a dental practice? See our dedicated dental marketing page. We also offer practice compliance documentation separately.
The Problem
What's costing you money right now
High no-show rates
Health practices average 15-20% no-show rates. For a practice seeing 30 patients per day, that's 4-6 empty slots daily — costing $400-$1,200 per day in lost revenue.
Reception overwhelmed with phone calls
Reception staff spend 60-70% of their time on phone calls — booking, confirming, rescheduling. Less time for patients in the practice.
Patient recall and retention
Patients complete their initial treatment plan but don't return for maintenance care. No system to bring them back.
Manual intake form processing
New patients arrive without completed forms, causing delays and reception bottlenecks.
The cost of doing nothing
Why fast response wins the job
The Solution
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Medical & Allied Health Website Design | A fast, accessible, mobile-first website for your practice: services, locations, practitioners, and online booking, all built to AHPRA's advertising content standards. The foundation patients judge you on before they ever call. |
| SEO for Clinics & Allied Health | Ranking for the searches that fill the books — 'physio near me', 'bulk billing GP', a treatment plus a suburb. AHPRA-aware content and on-page work, with no testimonials in advertising and no prohibited claims. |
| Google Business Profile | Profile optimised for the local map pack where most 'physio near me' and 'clinic near me' searches get decided. Locations, hours, photos, and reviews managed under AHPRA's review-response guidance. |
| Dental Virtual Receptionist | Answers and books patient calls when reception is on another line or the practice is closed. Triages, captures details securely, and pushes the appointment into your calendar. |
| Online Patient Booking | Patients book appointments 24/7 from your website. Available practitioners, services, and time slots shown in real-time. |
| Multi-Stage Reminders | Automated reminders at 48 hours, 24 hours, and 2 hours before appointments. Patients confirm or reschedule with one click. |
| Automated Intake Forms | New patient forms sent automatically 48 hours before first appointment. Completed online, reviewed by staff before the patient arrives. |
| Patient Recall Sequences | After treatment completion, automated sequences prompt patients to book maintenance appointments at clinically appropriate intervals. |
Also for clinics
Never miss a clinics call
A 24/7 AI virtual receptionist built for clinics. Answers every call, books appointments, and captures every enquiry, even after hours.
View clinics virtual receptionist →Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
FAQ
Common questions
Do you build websites for dental and medical practices?▼
Yes. Dental and medical website design is a core part of what we do. We build fast, accessible, mobile-first sites with online booking, written and structured to meet AHPRA's advertising content standards for regulated health services. For practices that want call handling too, this pairs with our dental virtual receptionist. Most clinic websites are live within two to four weeks of kickoff.
Can you do SEO for my dental or medical clinic?▼
Yes. SEO for dentists and clinics means ranking for searches like 'dentist near me', 'emergency dentist', and a treatment plus your suburb, alongside a well-optimised Google Business Profile for the local map pack. Because these are AHPRA-regulated services, the content is built to comply with the advertising rules — no patient testimonials in advertising and no prohibited therapeutic claims. SEO builds over two to four months. See our healthcare marketing page for how we keep it compliant.
How much does a dental or clinic website cost?▼
It depends on the number of pages and locations, whether you want online booking, reminders, and a virtual receptionist built in, and whether we're also doing SEO. A standalone clinic website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact number after a 30-minute discovery call. No public price list, no lock-in.
Is this compliant with Australian health privacy regulations?▼
Yes. All data is handled in compliance with the Australian Privacy Act. Patient information is encrypted, access-controlled, and stored securely. We don't store clinical records — only appointment and communication data.
Can different practitioners have different booking rules?▼
Yes. Each practitioner can have their own availability, appointment types, durations, and booking rules. The system manages everything independently.
How does it reduce no-shows specifically?▼
Multi-stage reminders (48hr, 24hr, 2hr) combined with one-click rescheduling give patients every opportunity to confirm or change their appointment. This typically reduces no-shows from 15-20% to 3-5%.
Can patients book specific practitioners?▼
Yes. Patients can choose their preferred practitioner and see only that person's availability. New patients can be allocated based on next availability or specialty.
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