Websites, SEO and automation built for plumbers
LUNA Systems builds websites, marketing, and automation for Australian plumbers. A plumber website is where it starts: a fast, mobile-first site that makes your number easy to tap, shows your service areas, and earns the trust an emergency caller needs in ten seconds. SEO for plumbers then gets that site found for the high-intent searches that pay — 'emergency plumber near me', 'blocked drain', 'hot water repair' plus your suburb — and a strong Google Business Profile puts you in the local map pack where most of those searches get decided. Behind the site sits the automation plumbers need most: emergency call triage that forwards urgent jobs to your mobile while routine work gets booked, quote follow-up sequences that close more bathroom and renovation jobs, appointment reminders that cut no-shows, and review requests after every completed job. With average job values from $200 for a tap repair to $5,000+ for a renovation, being the plumber a customer finds and reaches first is worth $10,000-$50,000 a year — and that's exactly what the website, SEO, and automation are built to do together.
The Problem
What's costing you money right now
Missing emergency calls while on a job
Emergency plumbing calls are high-value ($500-$2,000+). Missing one means the customer calls the next plumber on Google — and probably never calls you again.
Quoting jobs but never following up
You spend 30 minutes quoting a bathroom renovation, then forget to follow up. The customer goes with whoever chases them first.
No-shows and last-minute cancellations
You drive 30 minutes to a job and nobody's home. That's an hour of your day wasted plus fuel costs.
Too few Google reviews despite great work
Customers search 'plumber near me' and choose the business with more reviews. Your 12 reviews can't compete with a competitor's 80+.
The cost of doing nothing
Why fast response wins the job
The Solution
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Plumber Website Design | A fast, mobile-first plumber website with a tap-to-call number, service areas, and trust signals up top — built so an emergency caller picks you in seconds instead of scrolling to the next result. |
| SEO for Plumbers | Ranking for the searches that bring jobs — 'emergency plumber', 'blocked drain', 'hot water' plus your suburb. So you're found at the moment a customer needs a plumber right now. |
| Google Business Profile | Profile optimised for the local map pack, where most 'plumber near me' searches get decided. Service areas, photos, and steady reviews that lift you above nearby plumbers. |
| Emergency Call Triage | AI asks 'Is this an emergency?' Emergencies get forwarded to your mobile immediately with full details. Routine work gets scheduled. |
| Automated Quote Follow-Up | After sending a quote, the system follows up at 3, 7, and 14 days. Includes a one-click 'Accept Quote' button. |
| Smart Scheduling | Online booking with travel time buffers based on postcodes. Automated reminders 24 hours and 2 hours before appointments. |
| Review Automation | 2-4 hours after completing a job, the customer gets a personalised SMS with a one-click Google review link. |
Also for plumbers
Get a plumbers website built
Conversion-focused websites built specifically for plumbers. Mobile-first, fast, designed to turn visitors into customers.
View plumbers website design →Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
FAQ
Common questions
Do you build websites for plumbers?▼
Yes. A plumber website is the most common place to start. We build fast, mobile-first sites with a tap-to-call number and trust signals up top, designed so an emergency caller chooses you in seconds. Most plumber websites are live within two to four weeks of kickoff.
Can you do SEO for my plumbing business?▼
Yes. SEO for plumbers means ranking for high-intent searches like 'emergency plumber near me', 'blocked drain', and 'hot water repair' plus your suburb. We optimise your website and your Google Business Profile so you turn up in the local map pack at the moment a customer needs a plumber. SEO builds over two to four months, so it pairs well with faster channels like Google Ads.
How much does a plumber website cost?▼
It depends on the number of pages, whether you want online booking and review automation built in, and whether we're also doing SEO. A standalone plumber website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact figure after a 30-minute discovery call. No public price list, no lock-in.
Can the AI handle emergency vs routine calls?▼
Yes. The AI is trained to ask qualifying questions and triage calls. Emergency calls (burst pipes, flooding, no hot water) get forwarded to you immediately. Routine work gets booked into available slots.
What if I'm a sole trader?▼
LUNA is perfect for sole traders. You can't answer the phone while you're under a sink. The AI handles it for you — 24/7. Most sole trader plumbers see the biggest ROI because every missed call was going directly to a competitor.
Can it handle quote requests?▼
The AI can collect job details, photos, and addresses from callers. It sends you a summary so you can prepare accurate quotes. After you send the quote, automated follow-ups ensure the customer doesn't forget.
How does the booking system handle travel time?▼
We configure travel buffers based on your service area. If you're in Western Sydney and the next job is in the Eastern Suburbs, the system blocks appropriate travel time between appointments.
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