Rank your clinic without breaking AHPRA advertising rules

It means every page, meta description, FAQ answer and piece of content we publish for your clinic is checked against AHPRA's advertising guidelines and the National Law before it goes live. In practice that means no patient testimonials, no prohibited before and after imagery, no superlative or outcome claims, no Schedule 4 brand names, and no incentives that could influence a treatment decision. We design content inside those lines from the brief, rather than writing it the way every other industry writes it and patching it afterwards.

Because the tactics that work everywhere else are banned in regulated health. A generalist SEO agency will put five-star patient quotes on a service page, publish a before and after gallery to build topical authority, and write 'Brisbane's best clinic' straight into a title tag, because those tactics convert. Each of those is a breach. When AHPRA acts on it, the registered practitioner carries the regulatory risk, not the agency. We have seen it happen, and it is avoidable.

Yes. LUNA Systems was founded by Justine Coupland, a registered nurse (AHPRA registration NMW0002113429). That means we understand healthcare advertising compliance from the inside, not from a checklist a generalist agency downloaded once. It is the reason clinics trust us to rank them without putting their registration at risk. We are not lawyers, and for borderline content we recommend your own AHPRA-experienced adviser signs off.

No. We work across Australian healthcare: GP and medical clinics, dental practices, allied health, specialists and surgical practices, as well as cosmetic and aesthetic clinics. The advertising rules apply to every regulated health service, though they bite hardest in cosmetics, which is why we often use cosmetic examples. Whatever your registration category, the principle is the same: rank for what you treat without breaching the rules.

Yes, and that is a growing risk most clinics have not considered. If your site carries a testimonial or an outcome claim, an AI answer can lift and repeat it, and the breach is still yours. We write content to be accurate and AHPRA-safe at the source, so an AI paraphrase of it stays safe too, and we structure it so it is actually eligible to be cited in the first place.

The mechanics of ranking (technical foundations, content, local presence, links) are the same craft. The difference is the compliance layer underneath every piece of medical content, and the fact that every page is checked against AHPRA and TGA rules before publishing. If you run a non-medical business, our general SEO services page covers the same craft without the healthcare-specific compliance work.

Both, depending on what you need. If you want a free first look at where your current site stands against the AHPRA advertising guidelines, start with our free website compliance check below. It is a good starting point before any SEO engagement, medical or otherwise, because there is no point ranking a page that is already carrying a breach.

It depends on the channel. Local pack movement in Google Maps often comes first because most competing clinics have not optimised their Google Business Profile properly. Organic rankings for service and condition pages typically start moving in 60 to 90 days, with lead-flow changes building over several months. We map a realistic plan with you on the discovery call rather than promising overnight results.