Websites, marketing and automation built for gyms
A member who stops attending for two weeks is 80% likely to cancel, and most gyms never notice until the membership lapses. LUNA Systems builds the website and automation that catches it earlier for Australian gyms and fitness studios: a website with class timetables, membership options and an easy trial sign-up that turns a local search into a walk-in, plus a Google Business Profile tuned for 'gym near me' and the local map pack that fills the floor. Behind the site sits the retention engine: automated class booking with waitlists, member check-in tracking, re-engagement sequences the moment attendance drops, trial-to-membership conversion follow-ups, review requests after milestones, and lead nurturing for enquiries that don't convert on the first visit. Gyms and studios running this typically cut member churn by 15% to 25% through earlier outreach and lift trial conversion by 30% to 40%, with the website and marketing bringing people in and the automation keeping them.
The problem
What's costing you money right now
Member churn and disengagement
Members who stop attending for 2+ weeks are 80% likely to cancel. Without proactive outreach, you lose them silently.
Low trial-to-member conversion
Free trial visitors often don't convert because no one follows up. They liked the gym but forgot to sign up.
Class no-shows blocking waitlisted members
Members book classes but don't show up, preventing others from attending. Wasted spots in popular classes.
Managing enquiries while coaching
You can't answer calls or messages while running a class. By the time you respond, the prospect has joined a competitor.
Failed membership payments quietly piling up
A card expires or a direct debit bounces, and unless someone in the office chases it by hand, that member keeps training on a lapsed payment for weeks before anyone notices the shortfall.
Why fast response wins the job
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Gym Website Design | A fast, mobile-first gym website with class timetables, membership options, and an easy trial sign-up, built to turn a local search into a walk-in. |
| Google Business Profile | Profile optimised for 'gym near me' and the local map pack. Photos, hours, and steady reviews that fill the floor with new members. |
| Member Re-engagement | When a member hasn't checked in for 2 weeks, they get an automated 'We miss you!' message. If no response, a personal follow-up task is assigned to staff. |
| Trial Conversion Sequence | After a free trial, prospects receive a 5-message sequence over 2 weeks with special offers and easy signup links, timed to land while the gym is still fresh in their mind. |
| Class Booking & Waitlists | Members book classes online. If they don't check in within 15 minutes, their spot is released to the waitlist automatically. |
| AI Lead Capture | Website chatbot and phone answering handle enquiries 24/7, explaining memberships, booking tours, and capturing leads even during classes. |
| Failed Payment Recovery | A bounced direct debit or expired card triggers an automatic, polite payment-update request to the member, with a follow-up reminder if it's not fixed within a few days, so lapsed billing gets caught in days instead of months. |
| Review Automation | After a milestone (first month, first PB, a program completion), members get a one-click Google review prompt, building the review count new members check before they sign up. |
Investment
What does it cost?
Every gym is quoted individually. Member count, the number of locations, and whether you want a website, retention automation or both all change the price. We work out the scope together and quote it after a 30-minute discovery call, with no public price list and no lock-in.
Common questions
Can this integrate with my existing gym management software?▼
We integrate with most popular gym management platforms. During the discovery call, we'll assess your current setup and design the best integration approach.
How does the member re-engagement work?▼
The system monitors check-in frequency. When a member's attendance drops below their normal pattern, automated outreach begins, starting with a friendly text and escalating to a personal call task for staff if there's no response.
Can members book personal training sessions online?▼
Yes. Trainers can have their own booking calendars with their availability, session types, and pricing. Members book directly without going through reception.
What's the typical ROI for a gym?▼
If automation prevents even a handful of members a month from cancelling, the system pays for itself. Most gyms see ROI within the first 6 weeks through reduced churn and increased trial conversions.
Can it handle multiple locations or franchise sites?▼
Yes. Each location gets its own class timetable, trainer roster, and Google Business Profile, while re-engagement and payment-recovery automation run centrally so the same standard applies everywhere without your head office chasing every site by hand.
How does it catch failed membership payments?▼
The moment a direct debit bounces or a card expires, the member gets an automatic, friendly prompt to update their payment details, with a follow-up if they don't act. It closes the gap between a payment failing and someone at the front desk noticing, so training on a lapsed membership stops being the norm.
Ready to automate your business?
Book a free 30-minute discovery call. We'll identify opportunities specific to your industry and build a custom automation plan.