Websites, marketing and automation built for gyms
LUNA Systems builds websites, marketing, and automation for Australian gyms and fitness studios. A gym website with class timetables, membership options, and an easy trial sign-up turns local searches into walk-ins, and a strong Google Business Profile drives the 'gym near me' discovery that fills the floor. Behind the site sits the automation that handles membership management, class scheduling, and retention: automated class booking with waitlists, member check-in tracking, re-engagement sequences for inactive members, trial-to-membership conversion follow-ups, review requests after milestones, and lead nurturing for enquiries that don't convert straight away. For gyms and studios this typically reduces member churn by 15-25% through proactive engagement and lifts trial-to-member conversion by 30-40% through automated follow-up — with the website and marketing bringing leads in, and the automation converting and keeping them.
The Problem
What's costing you money right now
Member churn and disengagement
Members who stop attending for 2+ weeks are 80% likely to cancel. Without proactive outreach, you lose them silently.
Low trial-to-member conversion
Free trial visitors often don't convert because no one follows up. They liked the gym but forgot to sign up.
Class no-shows blocking waitlisted members
Members book classes but don't show up, preventing others from attending. Wasted spots in popular classes.
Managing enquiries while coaching
You can't answer calls or messages while running a class. By the time you respond, the prospect has joined a competitor.
The cost of doing nothing
Why fast response wins the job
The Solution
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Gym Website Design | A fast, mobile-first gym website with class timetables, membership options, and an easy trial sign-up — built to turn a local search into a walk-in. |
| Google Business Profile | Profile optimised for 'gym near me' and the local map pack. Photos, hours, and steady reviews that fill the floor with new members. |
| Member Re-engagement | When a member hasn't checked in for 2 weeks, they get an automated 'We miss you!' message. If no response, a personal follow-up task is assigned to staff. |
| Trial Conversion Sequence | After a free trial, prospects receive a 5-message sequence over 2 weeks with special offers, testimonials, and easy signup links. |
| Class Booking & Waitlists | Members book classes online. If they don't check in within 15 minutes, their spot is released to the waitlist automatically. |
| AI Lead Capture | Website chatbot and phone answering handle enquiries 24/7 — explaining memberships, booking tours, and capturing leads even during classes. |
Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
FAQ
Common questions
Can this integrate with my existing gym management software?▼
We integrate with most popular gym management platforms. During the discovery call, we'll assess your current setup and design the best integration approach.
How does the member re-engagement work?▼
The system monitors check-in frequency. When a member's attendance drops below their normal pattern, automated outreach begins — starting with a friendly text and escalating to a personal call task for staff if there's no response.
Can members book personal training sessions online?▼
Yes. Trainers can have their own booking calendars with their availability, session types, and pricing. Members book directly without going through reception.
What's the typical ROI for a gym?▼
If automation prevents even 3-4 members per month from cancelling (at $50-$80/month each), the system pays for itself. Most gyms see ROI within the first 6 weeks through reduced churn and increased trial conversions.
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