Websites, booking and review automation built for salons
The average salon loses $15,000 to $30,000 a year to no-shows, one empty chair slot at a time. LUNA Systems builds the website and automation stack that fixes it for Australian salons and beauty businesses: a salon website with online booking front and centre, so clients book from your site, Instagram or Google any hour of the day, alongside a Google Business Profile that drives the local discovery bringing new clients in. Booking automation then does the heavy lifting: 24/7 online booking, automated SMS and email reminders, one-click rescheduling, deposit collection that cuts cancellations, and multi-stylist calendar management that stops double-bookings across chairs, colour stations and sinks. Review automation keeps your profile fresh enough to win the searches that decide where clients book next. For salons running several staff, the same system also handles chair allocation, service duration and break scheduling, so the diary runs itself instead of you refereeing it by hand.
The problem
What's costing you money right now
No-shows costing thousands per year
The average salon loses $15,000-$30,000 annually to no-shows. Each empty chair slot is lost revenue that can't be recovered.
Phone ringing constantly during appointments
Answering the phone while with a client is unprofessional, but missing calls means losing new bookings. It's a lose-lose situation.
Multi-stylist scheduling nightmares
Managing multiple stylists, different service durations, and limited resources (colour stations, sinks) manually leads to clashes and wasted time.
Client retention and rebooking
Clients leave without booking their next appointment. Without follow-up, they forget and you lose repeat business.
Why fast response wins the job
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Salon Website Design | A fast, mobile-first salon website with online booking, your services, and gallery front and centre, built to turn a Google or Instagram visit into a booked appointment. |
| Google Business Profile | Profile optimised for the local map pack and 'salon near me' searches. Photos, services, and steady reviews that bring new clients through the door. |
| 24/7 Salon Booking System | Clients book anytime from your website, Instagram, or Google. They choose their stylist, service, and time: no phone call needed. |
| Multi-Stylist Booking & Calendar Management | This is what fixes the multi-stylist scheduling nightmare directly. Each stylist gets their own calendar with individual availability, service menu, and break times, and the system knows how long each service actually takes. When a client books a colour, it reserves the stylist and the colour station and the sink for the right blocks, so two clients can't be double-booked onto the same chair or resource. Bookings slot into the gaps automatically instead of you refereeing the diary by hand. |
| Smart Reminders | Automated reminders at 24 hours and 2 hours before appointments. Clients can reschedule with one click instead of no-showing. |
| Deposit Collection | Require deposits at booking time to dramatically reduce last-minute cancellations. No-show? You're already covered. |
| Rebooking Automation | After each appointment, clients get a prompt to book their next visit. Reminder sent at the optimal interval (e.g., 6 weeks for cuts). |
| Review Automation | After each visit, happy clients get a one-click Google review request, keeping your profile fresh and lifting you in local search. |
Investment
What does it cost?
Pricing is quoted per salon, since a standalone website and a full booking-and-automation build are different jobs at different prices. Client volume, chair count and your current booking platform all factor in. We give you the real number after a 30-minute discovery call, with no lock-in contract.
Common questions
Do I have to switch off Fresha, Timely, Kitomba or Phorest to work with you?▼
No. If your salon already runs on Fresha, Timely, Kitomba, Phorest, Square Appointments or another salon platform, we work alongside it rather than replacing it. Those tools are strong at the salon-specific things, client history and notes, loyalty points, gift vouchers, retail and stock, and we don't try to clone them. What we add is the layer most salon software leaves thin: a website that turns Google and Instagram traffic into bookings, multi-touch SMS reminder sequences that actually cut no-shows, automated waitlist fill when someone cancels, review requests timed for the moment a client is happiest, and a Google Business Profile that wins the local search in the first place. If you don't have a booking system yet, we can set one up too, but if you're already invested in one you like, we build on top of it.
Do you build websites for salons?▼
Yes. We build fast, mobile-first salon websites with online booking, your services, and gallery front and centre, designed to turn a Google or Instagram visit into a booked appointment. It pairs with Google Business Profile optimisation and review automation so you win more local searches too. Most sites are live within two to four weeks, quoted after a 30-minute discovery call.
Can the system handle multiple stylists with different schedules?▼
Yes. Each stylist has their own calendar with individual availability, break times, and service offerings. The system prevents double-bookings and manages resource conflicts automatically.
Will clients actually use online booking?▼
Yes. Over 60% of salon bookings now happen outside business hours. Clients prefer booking at 10pm on their couch to calling during their lunch break. Most salons see 50-70% of bookings shift online within the first month.
How much do deposits reduce no-shows?▼
Deposits typically reduce no-shows by 70-90%. Even a small $20-$30 deposit creates enough commitment that clients either show up or reschedule instead of ghosting.
Can clients book specific stylists?▼
Yes. Clients can choose their preferred stylist and see only that stylist's availability. New clients can also be assigned automatically based on service type and availability.
What is the best salon booking system for an Australian salon?▼
The best salon booking system is the one that matches how your salon actually runs, not just the cheapest widget. Salon-specific booking software like Fresha, Timely, Kitomba and Phorest each handle the core job, but a done-for-you salon booking system goes further: it ties online booking to automated reminders, deposit collection, multi-stylist calendars, rebooking prompts and review requests as one connected flow. LUNA sets that up for you around your existing tools rather than making you configure it yourself, so the booking system, reminders and follow-up all talk to each other from day one.
What if a client keeps no-showing? Can I make them pay a deposit going forward?▼
Yes. The system tracks each client's booking history, so a repeat offender doesn't slip through unnoticed. You can flag that client so any future booking requires a deposit or full prepayment before it's confirmed, even if your general booking flow doesn't ask everyone for one. The flag carries across stylists, so whoever they book with sees it. Usually one polite 'a deposit's required to hold this slot' message either turns a serial no-shower into a reliable client or quietly filters them out, and the slot they'd have left empty gets offered to your waitlist instead.
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