Websites, booking and review automation built for salons
LUNA Systems builds websites and automation for Australian salons and beauty businesses. A salon website with online booking front and centre lets clients book themselves anytime from your site, Instagram, or Google, and a strong Google Business Profile drives the local discovery that brings new clients in. Booking automation then eliminates the scheduling chaos that costs beauty businesses an average of $15,000-$30,000 a year in no-shows: 24/7 online booking, automated SMS and email reminders, one-click rescheduling, deposit collection to reduce cancellations, and multi-stylist calendar management that prevents double-bookings and resource conflicts. Review automation keeps your profile fresh so you win more of the searches that decide where clients book. For salons with multiple staff, automation also handles chair allocation, service duration, and break scheduling.
The Problem
What's costing you money right now
No-shows costing thousands per year
The average salon loses $15,000-$30,000 annually to no-shows. Each empty chair slot is lost revenue that can't be recovered.
Phone ringing constantly during appointments
Answering the phone while with a client is unprofessional, but missing calls means losing new bookings. It's a lose-lose situation.
Multi-stylist scheduling nightmares
Managing multiple stylists, different service durations, and limited resources (colour stations, sinks) manually leads to clashes and wasted time.
Client retention and rebooking
Clients leave without booking their next appointment. Without follow-up, they forget and you lose repeat business.
The cost of doing nothing
Why fast response wins the job
The Solution
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Salon Website Design | A fast, mobile-first salon website with online booking, your services, and gallery front and centre — built to turn a Google or Instagram visit into a booked appointment. |
| Google Business Profile | Profile optimised for the local map pack and 'salon near me' searches. Photos, services, and steady reviews that bring new clients through the door. |
| 24/7 Online Booking | Clients book anytime from your website, Instagram, or Google. They choose their stylist, service, and time — no phone call needed. |
| Smart Reminders | Automated reminders at 24 hours and 2 hours before appointments. Clients can reschedule with one click instead of no-showing. |
| Deposit Collection | Require deposits at booking time to dramatically reduce last-minute cancellations. No-show? You're already covered. |
| Rebooking Automation | After each appointment, clients get a prompt to book their next visit. Reminder sent at the optimal interval (e.g., 6 weeks for cuts). |
| Review Automation | After each visit, happy clients get a one-click Google review request, keeping your profile fresh and lifting you in local search. |
Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
FAQ
Common questions
Do you build websites for salons?▼
Yes. We build fast, mobile-first salon websites with online booking, your services, and gallery front and centre, designed to turn a Google or Instagram visit into a booked appointment. It pairs with Google Business Profile optimisation and review automation so you win more local searches too. Most sites are live within two to four weeks, quoted after a 30-minute discovery call.
Can the system handle multiple stylists with different schedules?▼
Yes. Each stylist has their own calendar with individual availability, break times, and service offerings. The system prevents double-bookings and manages resource conflicts automatically.
Will clients actually use online booking?▼
Yes. Over 60% of salon bookings now happen outside business hours. Clients prefer booking at 10pm on their couch to calling during their lunch break. Most salons see 50-70% of bookings shift online within the first month.
How much do deposits reduce no-shows?▼
Deposits typically reduce no-shows by 70-90%. Even a small $20-$30 deposit creates enough commitment that clients either show up or reschedule instead of ghosting.
Can clients book specific stylists?▼
Yes. Clients can choose their preferred stylist and see only that stylist's availability. New clients can also be assigned automatically based on service type and availability.
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