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Brisbane digital marketing agency · Australia-wide

Get found. Get booked. Keep growing.

Websites, SEO, paid advertising, AI reception and the automation behind your bookings and follow-up. Built by one team for Australian service businesses and clinics.

  • Brisbane-based, Australia-wide
  • Done-for-you, not DIY
  • Written scope before work starts

Technology partner

Cartesia Startups Grant Program
Hear it for yourself

We built a fake clinic for every specialty. And a fake business for every industry.

Pick yours, listen to the AI receptionist take a real call, then ring it and talk to it yourself. No sales call, just the demo.

For clinics & practices

Live demo

30 medical specialties

AHPRA-aware reception for GPs, dentists, physios, cosmetic clinics and 26 more. Every specialty has its own demo clinic.

For service businesses

Live demo

11 industries

Trades, legal, real estate, salons and more. Every industry has its own demo business ready to take your call.

One voice engine behind both. The medical side knows what it is not allowed to say. How the medical side stays compliant

LUNA Systems is a Brisbane digital marketing agency and systems partner for Australian service businesses and clinics. One team builds websites, SEO, paid campaigns, AI reception and connected automation, then measures the handoff from discovery to enquiry, booking and follow-up.

  • Done-for-you, not DIY
  • No lock-in contracts
  • Accounts and ownership documented

Who we help

Two kinds of business. One team behind both.

Healthcare & clinics

Your whole practice, one team

AI reception, websites, marketing, automation and practice compliance for medical, cosmetic and allied health practices. AHPRA-aware in every build, and reviewed before anything goes live.

Explore healthcare

Service businesses

Get found, get booked, keep growing

An AI receptionist that answers your calls, a website that ranks on Google, reviews on autopilot and follow-ups that run themselves, all while you're on the tools.

Explore services

The basics

What is business automation?

Business automation is the use of software to handle repetitive day-to-day tasks (answering calls, replying to enquiries, taking bookings, sending reminders, chasing reviews, following up cold leads) without anyone having to do them manually.

For Australian service businesses, the practical version of business automation usually combines five things:

  1. An AI phone agent that answers when you can't
  2. A chatbot that captures website enquiries 24/7
  3. An online booking system wired into your calendar
  4. Automated review requests after every job
  5. A follow-up workflow that keeps every lead moving

The point is to plug the holes where revenue leaks out: missed calls, slow follow-up, inconsistent reviews, so the work you're already doing converts at a higher rate.

The business case starts with your own baseline: enquiry volume, response time, completed handoffs, booking outcomes and the manual work still required after automation.

By Justine Coupland, RN — AHPRA-registered nurse & automation specialist · Last updated May 2026

Every system in orbit around one business: yours

Why LUNA

What makes a LUNA system different

Six things that separate a done-for-you LUNA build from a generic automation setup or a DIY tool you have to wrangle yourself.

The data path is visible

Accounts, permissions, providers and where information moves are documented before a connected system goes live.

No lock-in contract

Month-to-month with 30-day notice (or an optional 6-month plan). We'd rather earn the relationship than trap you in one.

Scope before timing

The written plan separates access, build, testing, launch and support so dependencies are visible before work starts.

Works with your existing tools

We assess the systems you already use and verify the supported connection before including it in scope.

After-hours coverage built in

Approved phone, chat, booking and lead-capture paths can keep working when the team is unavailable, with human escalation where needed.

Done-for-you, not DIY

We build it, maintain it, and tune it monthly. No dashboards to configure or scripts to write, that's our job, not yours.

Sound familiar?

You know something needs to change

Leads slipping through the cracks: because you can't answer the phone while you're with a client

Playing phone tag: with customers who enquired days ago and have already moved on

A website that just… sits there: not bringing in enquiries, not ranking on Google

Too many tools that don't talk to each other: booking, emails, invoices, none connected

Happy customers who never leave reviews: because nobody asks them at the right moment

You know AI could help: but you don't know where to start or who to trust

What problems does business automation solve for Australian service businesses?

Business automation solves six recurring problems for Australian service businesses: missed phone calls during jobs, slow lead follow-up, low-converting websites, disconnected booking and invoicing tools, inconsistent review requests, and unclear AI adoption paths. The scale of each problem should be measured from the business's own calls, forms, bookings and customer records before a solution is recommended.

A done-for-you automation system addresses all six problems with a single connected workflow: AI phone answering, missed-call SMS, online booking, review automation, and a unified inbox covering SMS, email, Facebook, and Instagram.

By Justine Coupland, RN — AHPRA-registered nurse & automation specialist · Last updated May 2026

LUNA Systems Data

LUNA in numbers

Our own operational figures, updated quarterly. Last updated: July 2026.

100+

automation workflows built and running

9

different industries we've delivered systems in

40+

industries and medical specialties configured on our AI receptionist

58

in-depth guides and articles published

94

website designs in our live styles gallery

Who we are

What is LUNA Systems?

LUNA Systems is a Brisbane digital marketing agency and systems partner serving Australian service businesses and clinics. We build websites, SEO, paid campaigns, AI phone answering, chatbots, online booking, reputation systems and custom workflows around the way the business actually operates.

We specialise in healthcare clinics, cosmetic and aesthetic practices, allied health providers, tradies, salons, gyms, accountants, and other professional services. Every engagement is custom-quoted after a discovery call, with no lock-in contracts. Timing is set after the systems, access, approvals and testing requirements are mapped.

We are based in Brisbane, Queensland, and serve clients across every Australian state and territory. All work is delivered by a small team that understands Australian compliance, including AHPRA advertising rules for healthcare clients.

Brisbane-based, Australia-wideDone-for-you, not DIYWritten scope before work startsBuilt around your business

By Justine Coupland, RN — AHPRA-registered nurse & automation specialist · Last updated May 2026 · Australia-wide service

Your custom system

We build it. It runs itself.

Every business is different. We look at how yours actually works and build a system around it. Here's what that usually includes.

Google Business Profile · 7 verified reviews

Rated 5.0 by the businesses we build for

★★★★★
Justine was an absolute pleasure to work with, she clearly communicated the timelines, explained the process and what would be required to meet our objectives. Since the integration we have noticed a substantial increase in traffic and productivity.
Tom Rossell
★★★★★
Above and beyond! I'm so impressed with the quality of the websites Luna Systems delivers. Slick and concise and appealing to customers.
Steve Diack
★★★★★
A very professional approach, I would certainly use Luna Systems again. I would not hesitate to recommend this business.
Terry Coupland
★★★★★
Professional service and super helpful with assisting with business issues and flow. Would recommend!
Kailee Judd

Selected work

Real Australian websites, platforms and operating systems, shown with the scope we actually delivered.

The work should be visible before the sales call.

AHCRA project

Healthcare Compliance

AHCRA

A full compliance platform for Australian healthcare clinics — built from the ground up.

SaaS DevelopmentiOS AppWebsite Design
Brisbane Jumping Castles project

Events & Party Hire

Brisbane Jumping Castles

Built the full digital and operational system after the business changed hands.

Website DesignCRMOnline Booking
Labiaplasty Sydney project

Cosmetic Surgery

Labiaplasty Sydney

A dedicated procedure site built to rank, convert and run paid acquisition end to end.

Website DesignSEOMeta Ads

Built for you

Tailored to your industry

We build systems for businesses that rely on bookings, calls, and repeat customers.

For healthcare & clinics

Every service your practice needs. Compliance included.

The same six systems we build for any business, plus a seventh only healthcare gets: practice compliance. AHPRA advertising rules are designed in from the brief, not patched in after.

For GPs, specialists, allied health, dental and cosmetic clinics, Australia-wide. One team, one accountable system, founded by a registered nurse who works inside AHPRA's advertising rules every day.

AI receptionist & chatbot

Patient calls answered around the clock and website enquiries captured 24/7, with triage-safe scripts and AHPRA-aware language built in.

Medical marketing & SEO

AHPRA-compliant campaigns and search rankings for the services you want more of, with risk terms screened before anything goes live.

Websites & automation

Fast, compliant practice websites wired into Cliniko, Halaxy, Power Diary and your existing systems, from booking through to recall.

Practice compliance

Policy manuals, patient documents and clinic signage kept current, so the paperwork side of your practice holds up under review.

Explore the healthcare arm

AHPRA-aware process · Practice-software connections assessed · Healthcare pathway

Before you choose an agency

Digital marketing agency questions

01What does a digital marketing agency do?

A digital marketing agency helps a business get discovered and turn attention into enquiries. LUNA Systems combines websites, SEO, Google and Meta advertising, reviews and conversion tracking with AI reception and business automation, so marketing and the operational follow-up work as one system.

02Is LUNA Systems a Brisbane digital marketing agency?

Yes. LUNA Systems is based in Brisbane and works with service businesses and healthcare practices across Australia. Strategy, design, content, advertising and systems are built around the locations and customers the business genuinely serves.

03Which digital marketing agency is best for a small business?

The best fit understands your type of customer, can show relevant work, explains ownership and measurement clearly, and is willing to say when a service is not yet worth buying. LUNA is strongest for Australian service businesses and clinics that need websites, search, advertising and automation to connect.

04Does LUNA publish digital marketing prices?

No. A single landing page, a full website, monthly SEO and a connected marketing-and-automation system are different scopes. After a discovery call, LUNA provides a written recommendation showing what to prioritise, what can wait and what the proposed work costs. There is no public one-size-fits-all package.

05Do I need every LUNA service?

No. Many businesses start with one clear job, such as a new website, SEO, an AI receptionist or one workflow. The recommended first step should solve the largest verified gap without forcing the business into a bundle it does not need.

Let's figure out what your business needs

Book a free strategy call. We'll look at how your business runs and map out exactly what we'd build for you.

No obligation · No tech jargon · Takes 20 minutes

Custom written scope · No public one-size-fits-all package · No lock-in

Your recommendation is yours whether you hire us or not.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start. No hard sell.

Free discovery call — 30 minutes
Custom plan tailored to your business
Australia-wide service