AI-Powered Business Systems
Get found. Get booked. Keep growing.
An AI receptionist that answers every call, websites that rank, and the automation behind your bookings, reviews and follow-ups. For Australian clinics and service businesses.
- Brisbane-based, Australia-wide
- Done-for-you, not DIY
- Live in 2-4 weeks
Technology partner
Who we help
Two kinds of business. One team behind both.
Healthcare & clinics
Your whole practice, one team
AI reception, websites, marketing, automation and practice compliance for medical, cosmetic and allied health practices. AHPRA-aware in every build, and reviewed before anything goes live.
Explore healthcareService businesses
Get found, get booked, keep growing
An AI receptionist that answers your calls, a website that ranks on Google, reviews on autopilot and follow-ups that run themselves, all while you're on the tools.
Explore servicesAnswers like a receptionist. Behaves like a compliance officer.
Our AI receptionist answers for Australian clinics after hours, on overflow, or around the clock. Warm with callers, precise with rules, and trained per specialty on the real regulatory obligations of your field. Every rule cites its source.
Not a clinic? Our virtual receptionist answers for trades and service businesses too.
The basics
What is business automation?
Business automation is the use of software to handle repetitive day-to-day tasks — answering calls, replying to enquiries, taking bookings, sending reminders, chasing reviews, following up cold leads — without anyone having to do them manually.
For Australian service businesses, the practical version of business automation usually combines five things:
- An AI phone agent that answers when you can't
- A chatbot that captures website enquiries 24/7
- An online booking system wired into your calendar
- Automated review requests after every job
- A CRM that follows up leads on a schedule
The point is to plug the holes where revenue leaks out — missed calls, slow follow-up, inconsistent reviews — so the work you're already doing converts at a higher rate.
Research from 411 Locals (2024) found 62% of calls to small businesses go unanswered. At an average job value of $200-$500, a business missing just five calls a week loses $52,000-$130,000 per year.
By Justine Coupland · Last updated May 2026
Why LUNA
What makes a LUNA system different
Six things that separate a done-for-you LUNA build from a generic automation setup or a DIY tool you have to wrangle yourself.
Your data stays in Australia
Call recordings, customer data, and CRM records sit on AU-region infrastructure. It matters for anyone under APP 11 of the Privacy Act 1988.
No lock-in contract
Month-to-month with 30-day notice (or an optional 6-month plan). We'd rather earn the relationship than trap you in one.
Live in 2-4 weeks
Audit, build, test in parallel with your current setup, then launch and tune. Simple single-automation setups can be live in under a week.
Works with your existing tools
Direct integrations with Cliniko, Power Diary, ServiceM8, Tradify, Xero, MYOB, Stripe, Square, Google Calendar and more. Anything else routes via Zapier or Make.
After-hours coverage built in
Phone, chat, booking and lead capture run 24/7, across every Australian timezone. You stop losing the 35-45% of enquiries that arrive after 6pm.
Done-for-you, not DIY
We build it, maintain it, and tune it monthly. No dashboards to configure or scripts to write, that's our job, not yours.
Sound familiar?
You know something needs to change
Leads slipping through the cracks: because you can't answer the phone while you're with a client
Playing phone tag: with customers who enquired days ago and have already moved on
A website that just… sits there: not bringing in enquiries, not ranking on Google
Too many tools that don't talk to each other: booking, emails, invoices, none connected
Happy customers who never leave reviews: because nobody asks them at the right moment
You know AI could help: but you don't know where to start or who to trust
What problems does business automation solve for Australian service businesses?
Business automation solves six recurring problems for Australian service businesses: missed phone calls during jobs, slow lead follow-up, low-converting websites, disconnected booking and invoicing tools, inconsistent review requests, and unclear AI adoption paths. Research from 411 Locals (2024) found 62% of calls to small businesses go unanswered, and HBR research shows businesses that take longer than 5 minutes to respond to a lead are 8× less likely to convert it. Tradies, salons, allied health clinics, and accountants are the four industry groups most exposed to these losses, because each relies on real-time phone bookings, repeat customers, and reputation.
A done-for-you automation system addresses all six problems with a single connected workflow — AI phone answering, missed-call SMS, online booking, review automation, and a unified inbox covering SMS, email, Facebook, and Instagram.
By Justine Coupland · Last updated May 2026
The Numbers
The cost of doing nothing
The average business takes 47 hours to follow up a new lead, and only 40% of Australian SMEs currently use AI in their operations (Dept of Industry, Science and Resources, Q4 2024). At $200-$500 per job, five missed calls a week adds up to $52,000-$130,000 a year. Businesses that automate now have a window of advantage before the rest of the market catches up.
Who we are
What is LUNA Systems?
LUNA Systems is a Brisbane-based business automation agency serving service businesses across Australia. Founded by Justine Coupland (registered nurse, AHPRA NMW0002113429), LUNA Systems builds done-for-you AI phone answering, AI chatbots, online booking automation, review automation, CRM setup, custom workflow automation, and conversion-focused websites — all tailored to how service businesses actually operate.
We specialise in healthcare clinics, cosmetic and aesthetic practices, allied health providers, tradies, salons, gyms, accountants, and other professional services. Every engagement is custom-quoted after a discovery call, with no lock-in contracts. Typical setup takes 2 to 4 weeks, and every system is built around the tools you already use.
We are based in Brisbane, Queensland, and serve clients across every Australian state and territory. All work is delivered by a small team that understands Australian compliance — including AHPRA advertising rules for healthcare clients.
By Justine Coupland · Last updated May 2026 · Australia-wide service
Your custom system
We build it. It runs itself.
Every business is different. We look at how yours actually works and build a system around it. Here's what that usually includes.
AI Receptionist
Every call answered, day and night, even at 2am
Website Chatbot
Captures enquiries on your site while you work
Reviews & Reputation
5-star reviews without the awkward ask
Website Design
Fast, beautiful, built for Google
SEO
Found first when locals search for what you do
Custom Automations
Follow-ups, bookings and reminders that run themselves
What Our Clients Say
Honestly didn't think automation was for a small operation like mine, but LUNA proved me wrong. Set up our booking system in under two weeks and we've already seen a 30% reduction in no-shows. The automated reminders are a game-changer. Justine and the team actually listened to how we work and built something that fits our workflow perfectly.
Sarah M. · Owner – Beauty Salon
Built for you
Tailored to your industry
We build systems for businesses that rely on bookings, calls, and repeat customers.
Every service your practice needs. Compliance included.
The same six systems we build for any business, plus a seventh only healthcare gets: practice compliance. AHPRA advertising rules are designed in from the brief, not patched in after.
For GPs, specialists, allied health, dental and cosmetic clinics, Australia-wide. One team, one accountable system, founded by a registered nurse who works inside AHPRA's advertising rules every day.
AI receptionist & chatbot
Patient calls answered around the clock and website enquiries captured 24/7, with triage-safe scripts and AHPRA-aware language built in.
Medical marketing & SEO
AHPRA-compliant campaigns and search rankings for the services you want more of, with risk terms screened before anything goes live.
Websites & automation
Fast, compliant practice websites wired into Cliniko, Halaxy, Power Diary and your existing systems, from booking through to recall.
Practice compliance
Policy manuals, patient documents and clinic signage kept current, so the paperwork side of your practice holds up under review.
AHPRA-aware in every build · Cliniko, Halaxy & Power Diary integrations · Nurse-founded
Let's figure out what your business needs
Book a free strategy call. We'll look at how your business runs and map out exactly what we'd build for you.
No obligation · No tech jargon · Takes 20 minutes
Founded by Justine Coupland — registered nurse turned automation specialist