The clinic details disagree
An old address. A practitioner who has moved on. A service you no longer offer. We find the inconsistencies and work through the sources you can update.
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Healthcare AI SEO · Australia-wide
Help patients find your clinic in AI search.
We check how AI search tools describe your clinic, then improve the information you control. Service pages, practitioner details and the sources behind an answer. Your clinicians approve the medical facts.
Useful work. Recorded evidence. No promised recommendation.
AI search, illustrated
A patient’s question
“Which physio near me offers evening appointments?”
Illustrative answer
Compare appointment times, practitioner details and the clinic’s own booking information.
Explore the example sources
A service page explains the appointment and who it is for. The clinic checks the clinical details.
The short version
What AI SEO means for a clinic
AI SEO is the work of making your clinic information easier to find and verify when an AI tool answers a patient question. You may also hear it called generative engine optimisation (GEO) or answer engine optimisation (AEO). It builds on ordinary SEO. The extra work is checking the AI answers, their sources and the accuracy of what they say about your practice.
Patient information
Start with the information patients need
The important answers are missing
Your homepage may explain who you are without saying who can book, whether a referral is needed or where to park. Those details belong on the right service, practitioner and location pages.
Nobody has checked the starting point
We agree the questions worth checking and record what appears before making changes. One flattering screenshot is a fairly low bar.
The work
What we check and improve
The question checks tell us where to look. The scope names what we will change.
A recorded starting point
We check an agreed set of questions, record the tool and date, and save the answers and sources available. You can see where your clinic appears and where the information is wrong.
Dated answers and source recordsClinic and practitioner information
We check names, locations, services, practitioner details and booking information across your website and relevant listings. The clinic confirms the facts before anything changes.
An information correction listPages search systems can access
We inspect crawl access, indexing, internal links and the page content available to search systems. Structured data should agree with the visible page. We fix identified gaps within the agreed scope.
Prioritised technical fixesPatient questions on the right pages
We map useful patient questions to existing pages first. Where content needs work, we write clear answers around the services you provide, with clinical review before publication.
A page map and approved answersSources beyond your own website
We review relevant directories and independent references, identify inaccurate information and recommend credible opportunities. Coverage has to be earned. We cannot promise another site will publish or link to you.
Source corrections and opportunitiesReporting you can read
We keep mentions, linked sources, website visits and enquiries separate. The report shows what was checked, what changed and what the evidence can tell us.
A report with its limits statedMeasurement
A mention, a source link and an enquiry are different things
An AI tool can name your clinic without linking to it. It can link to a page without recommending an appointment. A visitor can arrive without contacting you.
We report those separately, record which tool was checked and explain how the check was made. Answers can change between runs. An unavailable check stays unavailable; it does not become a zero.
Mention
The answer names the clinic.
Source
The answer links to a clinic page or another identifiable source.
Visit or enquiry
Your own tracking records a visit or contact, where the source can be identified.
Different measures. Kept separate in the report.
The method
How the work runs
Agree the question. Keep the evidence. Make the useful change.
Understand
Agree the scope
We confirm the clinic, locations, services, questions and tools to check.
DeliverableA written scope and a clinic contact for approval
Measure
Record the starting point
We save the available answers and sources before changing the website.
DeliverableA dated baseline with missing checks clearly marked
Improve
Fix the useful gaps
We prioritise inaccurate information, access problems and missing patient answers.
DeliverableA page and source change list with priorities
Approve
Check the clinical details
Your practitioners check clinical facts. We review public advertising language against relevant published guidance.
DeliverableApproved copy and a record of the changes
Review
Repeat the agreed checks
We compare the next observation with the recorded starting point and explain the limits of the comparison.
DeliverableA report separating observations from traffic and enquiries
Clinic approval
Clinical facts come before search copy
We're nurse-founded. That helps us ask useful questions about the practice; your clinicians still own the clinical facts. They check service descriptions, suitability and treatment information before publication.
We review public advertising language against current AHPRA guidance, with TGA review where content may also promote therapeutic goods. If a claim needs evidence or specialist advice, we flag it before it goes live.
Clinic website compliance checksFor practice manuals, patient documents and signage, see our practice compliance documentation service.
Clinic content workflowUseful first. Reviewed before publishing.
Review active- 01Patient demandThe real query and its intentmapped
- 02Clinical factsChecked and approved by the clinicverified
- 03Advertising reviewAHPRA guidance and TGA where relevantreviewed
- 04Search structurePage, metadata, links and schemaready
Publish-ready pageAccurate, findable and approved by the clinic
An example of the approval steps, with clinical sign-off kept with your clinic.
AI SEO and medical SEO
Keep the SEO foundations. Add a clearer view of AI search.
Google Search, Maps and AI answers share much of the same foundation: accurate information, useful pages and a website search systems can access. AI SEO adds checks on what the tools say and which sources they use.
Main focus
Medical SEO
Google Search, local visibility and useful clinic pages.
AI SEO
Observed AI answers, sources and clinic-information accuracy.
Shared work
Medical SEO
Technical access, service and practitioner content, internal links and consistent facts.
AI SEO
The same foundations, prioritised against the gaps found in AI checks.
Evidence
Medical SEO
Search Console, local performance and tracked enquiries.
AI SEO
Dated question checks, mentions and sources, plus identifiable visits and enquiries.
Choosing a scope
Medical SEO
A wider SEO program for ongoing search visibility.
AI SEO
A focused scope for AI visibility, coordinated with any existing SEO work.
Already paying for SEO? We check what that work covers before proposing more. See our medical SEO service
The scope
Agree the work before we start
We scope the work around your clinic, current website and existing SEO support. The proposal names the tools and questions to check, the pages or listings to work on, who makes the changes and what reporting is included.
You can see the fee and the boundaries before work starts.
Discuss your clinic's AI SEOBefore you enquire
Questions about AI SEO for clinics
Is AI SEO different from medical SEO?
It shares the same website and information foundations. The additional work is a defined set of checks on AI answers and sources, with changes prioritised against the gaps those checks reveal. We coordinate it with existing SEO work so the same task is not sold twice.
Can you guarantee ChatGPT, Claude or Gemini will recommend our clinic?
No. The tools control their answers, and those answers can vary. We can improve the information you control and report what we observe. We cannot buy or guarantee a recommendation.
Which tools would you check?
We agree that in the scope. ChatGPT, Claude, Gemini and other AI search tools can produce different answers; Google AI Overviews and AI Mode are separate search experiences. Your report identifies what was checked and how.
Do we need a new website?
Often the useful work sits in the website you already have. We check access, structure and content first. If something cannot be fixed within the current setup, we explain the issue and options before proposing a rebuild.
Who checks the medical information?
Your practitioners check the clinical facts and approve the wording. We review public advertising language against relevant published guidance and flag claims that need further evidence or advice.
Can you show whether this brings new patient enquiries?
We can report identifiable visits and enquiries where suitable tracking is in place. That is separate from counting mentions or source links. If attribution is incomplete, the report says so.
A useful starting point
Let's check where your clinic stands
Tell us which services and locations matter, what SEO work is already underway and who checks your clinical content. We'll scope the useful work from there.
Discuss your clinic's AI SEOThe button opens our contact form. Send your website and what you want checked; we'll reply to discuss the scope.