Best CRM for Tradies Australia 2026: 5 Compared, Real Prices

Choosing the best CRM for tradies in Australia comes down to one question most comparison articles dodge: do you want a job-management tool, or a system that also wins you the next job? Australian tradies have more CRM options than ever, but most platforms are designed for either basic job management or enterprise sales teams, not the way trade businesses actually work. Sort the realistic options by what they're built to do and the shortlist gets clearer fast. On the job-management side sit ServiceM8 and Tradify, both purpose-built for trades and strong on quoting and scheduling. Jobber lands nearby but leans harder into client communication, while Fergus is the pick once crews grow and job costing gets serious. LUNA CRM is the odd one out and the reason the "which is best" question has no single answer: it's a full marketing and automation platform that runs your CRM, reviews, follow-ups, and call answering in one system rather than just managing jobs. Job tools start at entry-level subscription prices and a managed growth system is quoted per business, so the honest answer depends on your crew size, how much admin you want to carry yourself, and whether you need a tool that manages work or a system that grows the business.

Key takeaways

• Job-management pricing starts low: ServiceM8 has a free plan and paid plans from AUD $29 a month (including GST), Tradify starts at AUD $48 a month per user (excluding GST) and Fergus at AUD $53 a month, before add-ons or extra users. Jobber prices in US dollars on its website, so no figure is given here. Checked 01-10-2026 on each vendor's Australian pricing page.
• LUNA CRM is quoted, not shelf-priced: LUNA CRM is quoted per business after a discovery call rather than sold as a fixed package, because a sole trader and a ten-van operation need very different builds.
• Xero/MYOB sync is standard: ServiceM8, Tradify, Jobber and Fergus all support at least one of Xero or MYOB, which the ATO's five-year record-keeping rule makes essential for Australian trade businesses.
• ServiceM8 is Australian-built: It has been around since 2012 and is built in Australia for Australian trades, with local GST handling and Australian support hours.
• LUNA CRM adds AI and automation on top: Automated missed-call text-back, quote follow-ups, review requests and AI-powered call answering run alongside whatever job-management tool a trade business already uses.
• Automated follow-ups need consent: SMS and email follow-ups fall under ACMA's Spam Act rules, so a CRM needs a working consent and unsubscribe process, not just an autosend button.

What should tradies look for in a CRM?

Not every CRM is built for trade businesses. Before comparing platforms, it's worth knowing which features actually matter when you're running jobs, managing a crew, and trying to grow without drowning in admin.

Here's what to prioritise:

• Quoting and invoicing, Send professional quotes from site and convert them to invoices without re-entering details. Bonus if customers can approve quotes online.
• Job scheduling and dispatch, Drag-and-drop calendars, crew assignment, and real-time schedule changes are non-negotiable once you're running more than a few jobs a week.
• Mobile app, You're on the tools, not at a desk. The app needs to work properly on site with spotty reception.
• Automated follow-ups, Quote follow-ups, appointment reminders, and review requests should happen without you remembering to send them. If those go out by SMS or email, they fall under ACMA's Spam Act rules, you need consent and a working unsubscribe, so pick a CRM that handles both properly rather than one that just blasts messages.
• Review generation, Google reviews drive local SEO. A CRM that automatically asks happy customers for reviews is worth its weight in gold. Just do it by the book: the ACCC's guidance on managing online reviews says ask every customer, not just the happy ones, and never incentivise positive reviews.
• Client communication, SMS, email, and ideally a unified inbox so you're not juggling three apps to reply to one customer.
• Reporting, Know which jobs are profitable, which leads are converting, and where your revenue is actually coming from.
• AI features, In 2026, AI-powered call answering, smart replies, and automated lead qualification are separating the top platforms from the rest.
• Integrations, Xero or MYOB integration is essential for Australian businesses. Google Calendar, Zapier, and accounting software sync save hours, and because the ATO requires business records to be kept for at least five years, quotes and invoices flowing straight into your accounting software beats a shoebox of PDFs at BAS time.

How do the top 5 CRMs for tradies compare?

ServiceM8

ServiceM8 is an Australian-built job management platform designed specifically for trades and field service businesses. It's been around since 2012 and has a loyal following among sole traders and small crews across Australia.

Pricing: A free plan, then Starter at AUD $29, Growing at AUD $79, Premium at AUD $149 and Premium Plus at AUD $349 a month, including GST (checked 01-10-2026 on ServiceM8's Australian pricing page).

Pros: - Built in Australia, for Australian trades, GST handling, Australian support hours - Excellent mobile app with offline capability - Strong quoting, scheduling, and invoicing features - Integrates well with Xero and MYOB - Client portal for quote approvals and payments - GPS tracking and photo documentation on jobs

Worth checking before you commit: - It's designed as a job management tool rather than a growth platform, so confirm what marketing and automation your plan tier includes - Check the current state of review requests and AI features against your plan - Look at whether the reporting depth matches what you need - Trial it with your actual crew size, the experience differs between a sole trader and a larger team

Best for: Sole traders and small crews (1-5 people) who want a reliable, no-fuss job management system at a fair price.

Tradify

Tradify is a New Zealand-born platform that's popular across Australia and the UK. It focuses on the core workflow tradies need: enquiry to quote to job to invoice.

Pricing: AUD $48 a month per user on Lite, AUD $52 on Pro and AUD $62 on Plus, excluding GST, month to month with no contract (checked 01-10-2026 on Tradify's Australian pricing page).

Pros: - Clean, intuitive interface, low learning curve - Solid quoting with markup tracking and margin visibility - Good job scheduling with drag-and-drop calendar - Built-in timesheets and expense tracking for crews - Integrates with Xero, MYOB, and QuickBooks - Responsive customer support

Worth checking before you commit: - Confirm what's included for automated follow-ups, reminders, and review requests on your plan - Check the current AI feature set - Look at the client communication tools against how you actually reply to customers - Compare the reporting to what you need for your margins

Best for: Small to mid-sized trade businesses (2-10 people) who want clean job management with good financial tracking. Particularly popular with plumbers, sparkies, and builders.

Jobber

Jobber is a Canadian platform that's gained traction in Australia, particularly among service businesses like cleaners, landscapers, and maintenance trades. It's more polished than some competitors and puts client experience front and centre.

Pricing: Jobber prices in US dollars on its website, so no Australian dollar figure is given here.

Pros: - Excellent client-facing features, online booking, client portal, automatic appointment reminders - Built-in review request feature (on higher plans) - Good quoting and invoicing with online payment options - Clean mobile app - Automated follow-ups on higher-tier plans - Strong reporting and job costing

Worth checking before you commit: - Pricing is shown in US dollars on Jobber's website, so allow for currency conversion and confirm your billing currency - Check which plan tier carries the automation features you need - It's built for a global market rather than Australian trades specifically, so test the workflows against how you actually run jobs - Compare the current AI feature set against what you want it to do

Best for: Service businesses that deal directly with homeowners and want a professional, client-friendly experience. Great for maintenance trades, cleaning, and landscaping.

Fergus

Fergus is another Kiwi-built platform that's carved out a strong niche with larger trade businesses, particularly in plumbing, electrical, and HVAC. It's the most project-management-focused option on this list.

Pricing: From AUD $53 a month on Essentials and AUD $77 a month on Professional at list price, with extra users and add-ons priced separately (checked 01-10-2026 on Fergus's Australian pricing page, which was showing a limited-time discount).

Pros: - Excellent job costing, track quoted vs actual costs in real time - Strong project management features for complex, multi-stage jobs - Good purchase order management - Built-in health and safety documentation - Integrates with Xero - Solid reporting on profitability per job, per team member, per client

Worth checking before you commit: - Budget real time for setup, it rewards being configured properly - It's built for complexity, so it may be more than a sole trader needs - Confirm what's included for marketing automation, review requests, and AI features - Trial the mobile app on site before committing the crew to it - Price it against the job costing depth you'll actually use

Best for: Trade businesses with 5-50+ staff running complex projects. If you need to track job profitability down to the hour and manage purchase orders, Fergus is hard to beat.

LUNA CRM

LUNA CRM is different from the other four. It isn't a job management platform, it's a full marketing, sales, and automation CRM, configured per trade rather than sold as a generic template. It's what LUNA Systems sets up when a trade business wants done-for-you automation running alongside whatever job tool they already have.

Pricing: Quoted per business after a discovery call, covering setup, configuration, and ongoing management. There's no public price list, because a sole trader and a ten-van operation need very different builds.

Pros: - All-in-one platform, CRM, email, SMS, phone system, reviews, booking, funnels, and automation in one place - Powerful automation workflows, automated missed call text back, quote follow-ups, review requests, and re-engagement campaigns run on autopilot - Built-in AI features, AI-powered call answering, smart replies, conversation AI - Unified inbox for SMS, email, Facebook, Instagram, and Google Business messages - Reputation management with automated review requests and monitoring - Landing pages and funnels for lead generation - Detailed pipeline and revenue reporting

Worth knowing before you commit: - It isn't a job management tool, so you won't get drag-and-drop scheduling, job costing, or purchase orders from it - It's built to pair with a dedicated job management tool (like ServiceM8) that handles the on-site workflow - It's a managed service rather than a login you buy, so it suits owners who want the thing running, not another platform to learn - It costs more than a basic job management subscription, and it's doing a different job

Best for: Tradies who want to grow their business, not just manage jobs. If your problem is getting more leads, following up faster, winning more quotes, and getting reviews on autopilot, this is the category of tool built for that job rather than for running the work itself. Best results when someone else (like LUNA Systems) sets it up and manages it for you.

How do all five CRMs stack up side by side?

A note on how to read this. Feature sets and pricing move constantly, and what's included varies by plan tier and region. Where a cell says "check plan", that's not a gap, it's a prompt to confirm the current answer on the vendor's own site before you decide. Prices are starting points in Australian dollars from each vendor's Australian pricing page, checked 01-10-2026. Jobber prices in US dollars on its website, so no figure is given for it.

What if you don't want to manage it yourself?

Here's the honest truth: plenty of tradies who buy a CRM only ever use a fraction of its features. They set up quoting and invoicing, maybe scheduling, and the rest gathers dust. The automation, follow-ups, review requests, and AI features that actually grow your business? They never get configured because you're too busy doing the work.

That's exactly why LUNA Systems exists.

We build done-for-you CRM and automation setups on LUNA CRM, specifically configured for Australian trade businesses. You don't learn the software, wrestle with settings, or spend weekends watching tutorials. We set up everything, your pipeline, automations, review requests, missed call handling, quote follow-ups, and manage it so it keeps working.

For tradies who want a job management tool, we often recommend pairing LUNA CRM with something like ServiceM8 or Tradify for on-site workflow. LUNA CRM handles the growth engine, leads, follow-ups, reviews, AI, while your job management tool handles scheduling and invoicing.

If you're a plumber, electrician, or any other trade business, the setup is tailored to how your specific trade works. Not a generic template.

Can an AI receptionist write jobs straight into your CRM?

This is where the newer AI phone tools change the maths for tradies. The honest answer depends on one thing: whether the CRM or job-management tool you use exposes an API.

If your CRM or job-management tool has an API, and ServiceM8, Tradify, and most modern platforms do, LUNA Systems' AI receptionist for small business can push new jobs, bookings, and caller details straight into it after every call. A caller reports a burst pipe at 9pm, the AI qualifies the job, captures the address and problem, and the job is sitting in your system before you've finished dinner. No missed-call voicemail, no writing it on the back of an invoice in the morning.

If your CRM doesn't have an API, or you're running off a spreadsheet and a diary, the AI still answers the call, qualifies the job, and sends you the details by SMS and email, you just add it to your system yourself. The difference is the automatic write-in, not whether the call gets answered.

So before you pick a CRM on features alone, it's worth checking whether it has an API. A tradie CRM that connects to your phone answering is worth more than one with a slightly nicer quoting screen, because the connected one stops you re-typing every after-hours job by hand.

Where the "best CRM" question goes wrong

After setting these systems up for trade businesses for the last few years, I'm convinced 80% of the "which CRM" debate is the wrong question. Owners pick the tool first and then try to wedge their workflow into it, which is why so many tradies end up with three half-used systems, an inbox of "free trial expiring" emails, and the same admin pile they started with. The question that actually matters is: what's the one job your current process keeps dropping? If it's quoting, ServiceM8 wins. If it's follow-up and reviews, LUNA CRM wins. If it's bigger-crew job costing, Fergus wins. Stop reading the comparison reviews on YouTube and instead spend a week writing down every time something in your business went sideways. That list is your shortlist. Buy the CRM that fixes the first three items on it, ignore the rest of the feature list.

Frequently asked questions

Do tradies really need a CRM?

If you're running more than 10-15 jobs a month, yes. Without a system, leads fall through the cracks, quotes don't get followed up, and you leave money on the table. A CRM doesn't have to be complicated, even a basic setup that automates your follow-ups and review requests can add thousands in monthly revenue.

Do I have to set LUNA CRM up myself?

No, that's the point of it. Most tradies we talk to have already tried assembling a marketing and automation stack themselves, got overwhelmed, and either gave up or only use a fraction of what they're paying for. LUNA CRM is a done-for-you setup: we build the pipeline, the automations, and the follow-ups, then keep them running.

Should I use a job management tool AND a CRM?

It depends on your needs. If you just need quoting, scheduling, and invoicing, a job management tool like ServiceM8 or Tradify is enough. If you also want automated follow-ups, automated review generation, AI call answering, and marketing, you'll want a CRM like LUNA CRM alongside it. The two work well together.

How much should a tradie spend on CRM software?

For a sole trader, an entry-level job management plan is usually enough. Once you're investing in growth and automation as well, the number moves with what you want built and managed, so get it quoted rather than guessing, and judge it on ROI. A single recovered lead per month usually covers the investment. The real question isn't the software cost, it's the cost of the leads you're losing without it.

---

Ready to stop losing leads and start automating your trade business? Book a free discovery call and we'll show you exactly what a done-for-you CRM setup looks like for your trade.