Cosmetic clinic marketing that grows inside the rules

Yes. We work from AHPRA's advertising guidelines, its cosmetic procedure guidance, the National Law requirements they explain and current TGA guidance where therapeutic goods may be involved. We review the full context rather than relying on a banned-word checklist. LUNA is not a law firm, so the clinic remains responsible for final approval and should use an appropriately experienced legal adviser or indemnity insurer for borderline campaigns.

Sometimes, after reviewing the clinic's services, creative, landing page and public booking path. Meta's platform rules sit on top of AHPRA and TGA requirements. We do not assume a treatment can be advertised just because the platform accepts the ad, and we do not use public copy or imagery that directly or indirectly promotes a prescription medicine. Where a campaign is suitable, we build the review and appeal process into the work.

Clinical testimonials cannot be used in advertising a regulated health service. Before-and-after imagery needs a separate context review because it can create unrealistic expectations and may also advertise a prescription medicine by implication. We help the clinic build trust with factual practitioner information, consultation process, scope, risks, patient education and clear next steps instead of relying on a patient outcome story.

We separate private patient-experience feedback from public advertising. Private surveys can help the clinic improve its service without being republished as a clinical testimonial. Public third-party reviews need careful handling because liking, sharing or responding to a review can amount to using it in advertising, depending on the content and context. We agree the clinic's review approach before automating anything.

Both, and more. We work with registered nurses and nurse practitioners, cosmetic doctors, cosmetic dental practices, dermal therapists, laser studios and skin clinics. Different practitioner types have different scopes of practice, registration requirements and public-service descriptions, so we confirm the real clinic structure before shaping the campaign brief.

The TGA prohibits public advertising of prescription medicines except in very limited circumstances. The restriction can cover trade names, substance names, abbreviations, substitute terms, imagery and surrounding context that indirectly promotes a prescription medicine. The TGA does not provide a universal list of acceptable substitute terms, so we focus public advertising on the health-practitioner consultation and review each clinic's services and context individually.

Paid channels can begin collecting click and enquiry data soon after launch, but useful decisions need enough volume and reliable tracking. Organic search usually takes longer because pages need to be crawled, understood and compared with established competitors. We map the first 90 days around setup, approvals, launch and learning rather than promising a fixed number of bookings by a fixed date.

Yes. We integrate with Cliniko, Halaxy, MedicalDirector, Best Practice, Genie and custom CRM setups. The journey we build runs ad click → website → consultation booking → CRM → procedure booking → post-procedure follow-up. We don't replace your clinical system; we connect to it.

We look at the whole path before spending more: demand, targeting, message, landing page, tracking, response time and the quality of the enquiries. Channels that are not producing useful signals are changed or stopped. No agency can guarantee a fixed number of consultations, so our job is to make the evidence visible and give you a clear recommendation rather than hide weak performance inside reach and click reports.

No. Ongoing LUNA management is month-to-month with 30 days' notice. Your clinic keeps ownership of its website, advertising accounts, analytics, content and customer data. Project work is quoted separately in writing, and we explain what is included before you approve it.

By making the useful differences easy to see: practitioner qualifications and registration, consultation process, clinic locations, who the service may or may not suit, fees where they can lawfully be stated, realistic information, booking access and a calm patient journey. Search and advertising can then match those facts to the questions people ask without claiming a clinical result.