Marketing for cosmetic clinics & practitioners

Yes. AHPRA's cosmetic surgery and cosmetic procedures advertising guidelines (tightened in October 2023, reviewed again in 2025) are the baseline for everything we publish or run. We default to treating patient testimonials, before/after imagery, superlative claims, incentive offers and any treatment-outcome claim as non-compliant unless we can verify otherwise. We're not lawyers — for borderline campaigns we recommend you engage your own AHPRA-experienced lawyer to sign off on the key pieces.

Yes, carefully. Meta's own cosmetic surgery advertising policies sit on top of AHPRA. We run Meta campaigns for injectables, dermal procedures and laser every day. For cosmetic surgery specifically the creative rules are tighter — no patient before/afters in ad creative, lifestyle and product imagery instead, conversion campaigns rather than awareness boosts. Disapproval rates run higher than non-cosmetic categories, so we build appeal workflows into the process and you don't lose campaign momentum.

Mostly, in advertising. You can show factual procedure information, your clinic and team, technique on dermal models or in education content, and patient-experience feedback collected compliantly. What you can't do is run a Google ad with five-star patient quotes or post before/after carousels of cosmetic surgery results. We walk you through exactly what's safe and what isn't on the discovery call.

Standard 'leave us a Google review!' workflows are off the table for regulated cosmetic services. We use patient-experience feedback systems — surveys collected after treatment that we don't republish as marketing testimonials. For Google reviews that come in organically, we manage the response carefully under AHPRA's review-response guidance. The goal is genuine review presence without breaching advertising rules.

Both, and more. We work with cosmetic injectors (RNs and prescribing nurse practitioners), cosmetic doctors, cosmetic dental practices doing facial aesthetics, dermal therapists, laser studios and skin clinics. Different practitioner types have different scopes of practice and AHPRA registration categories, which changes what can be advertised and how. We handle those differences in the campaign briefs.

TGA rules cover advertising of therapeutic goods, which includes most injectables and many devices used in cosmetic clinics. The TGA prohibits advertising prescription-only Schedule 4 substances to the public — which is why you won't see brand names like Botox, Dysport or specific fillers in compliant cosmetic advertising. We work in generic procedure language only and never publish anything naming a Schedule 4 product in consumer-facing content.

It depends on the channel. Meta Ads usually produce consultation bookings within the first 2-4 weeks. Google Ads can produce bookings within days, optimised by weeks 4-6. SEO and Google Business Profile are slower — meaningful ranking movement around 60-90 days, lead-flow changes over 4-6 months. Website builds run 2-4 weeks from kickoff. We map a realistic 90-day timeline on the discovery call.

Yes. We integrate with Cliniko, Halaxy, MedicalDirector, Best Practice, Genie and custom CRM setups. The journey we build runs ad click → website → consultation booking → CRM → procedure booking → post-procedure follow-up. We don't replace your clinical system; we connect to it.