SEO that makes the phone ring, not the report bin
SEO is how you show up on Google when someone in your area searches for what you sell. Done properly, it puts you in front of people who are already typing the words. You're not interrupting anyone. You're just there when they look. LUNA Systems runs SEO for Australian service businesses: tradies, clinics, allied health, professional services, salons. We don't sell rankings. We sell the thing rankings get you: more enquiries, more bookings, more work. Every month we publish the changes we made, the keywords moving, and the leads coming through, in plain English. No 12-month contracts. No "set-up fees" that double the first invoice. You can leave any month. We work alongside whatever you've already got — your website, your Google Business Profile, your CRM — instead of trying to rebuild everything from scratch.
By Justine Coupland · Last updated May 2026
How It Works
How It Works
Discovery call
30 minutes on the phone. You tell us about your business, your customers, your competitors, and what's not working. We listen. No pitch. No deck.
Audit and plan
We look at what's already on your site, what's ranking, what isn't, and what your competitors are doing differently. You get a written plan with the first 90 days mapped out.
Build the system
Month one is the heavy month. We fix the technical foundations, rewrite the service pages, sort your Google Business Profile, and set up tracking. From month two it's content, refinement, and chasing the next ranking up.
Monthly check-in
Fifteen minutes. We show you what moved, what didn't, and what's next. You ask whatever you want. We don't need a calendar booking system to talk to our clients.
What's Included
Features
Industry Examples
How Different Businesses Use This
Tradies
Suburb-specific service pages, emergency-keyword campaigns, click-to-call tracking from organic traffic, GBP optimisation for the map pack
Clinics
AHPRA-safe service descriptions, condition-specific FAQ pages, FAQPage schema for AIO eligibility, Healthengine and GBP review velocity
Allied health
Provider profile pages, Medicare-aware service copy, suburb pages for service-area coverage, ranking for high-intent queries like 'physio Toowong'
Salons
Service menu pages with treatment-specific schema, Instagram + GBP integration, before/after gallery optimisation with proper image markup
FAQ
Common Questions
How long until I see results?▼
Things usually start to move in 60–90 days. New keywords ranking, more impressions, more clicks. Visible lead-flow changes usually take 4–6 months for established sites and 6–9 months for newer ones. Local-pack rankings (the map results) often move faster because most competitors haven't optimised their Google Business Profile properly. We tell you which category your business is in on the discovery call.
Do I have to sign a contract?▼
No. Month-to-month. Cancel any month with 30 days' notice. Long lock-ins are usually a sign the agency knows you'd leave sooner if you could.
What if I already have an SEO agency?▼
Bring them on the discovery call if you want. We'll be honest about whether you should switch, top them up, or stay where you are. We've told two clients this year to stay with their current agency. Awkward for the conversation. Right for them.
Do you work with any industry?▼
Most Australian service businesses. Trades, clinics, allied health, salons, gyms, accountants, lawyers, real estate. We've got clients in both healthcare and non-healthcare — happy to point you at work in your space on the call. The list of things we won't touch: gambling, payday loans, anything that needs us to lie to Google. If you're in regulated healthcare we'll walk you through AHPRA-safe content rules upfront.
How much does SEO cost?▼
It depends on what's already there and what you need. We quote after the discovery call so the number actually matches the work. There's no "starter package" that turns into a $3,000 upsell three months in.
Can I see what you'd do for my business before I sign anything?▼
Yes. The discovery call ends with a written summary — what we noticed, what we'd prioritise, what's worth waiting on. You keep it whether you hire us or not.
Do you write the content too, or do I?▼
Either works. Most clients have us write it: AI does the research and draft, our writers polish and check it, you approve before it goes live. Some clients have a marketing person in-house. In that case, we hand them the briefs and they write it.
What if it's not working after a few months?▼
We tell you. Directly. We've ended retainers ourselves when we couldn't move the numbers for a specific business or category. You won't have to fire us first. We'll bring it up before you do.
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Who this works for
We've set this up for service businesses across Australia. Here's a handful of the industries we work with most.
Ready to Get Started?
Book your free discovery call and we'll design a custom automation plan for your business.