Advertising compliance check for Australian clinics

No. This check reviews the public advertising in your agreed scope. It does not assess clinical care, patient records or accreditation systems, and it does not certify your clinic for accreditation. Practice manuals, patient documents and signage are covered by our separate practice compliance service.

No. LUNA provides a point-in-time review of public advertising in the agreed scope. The report does not confer regulator approval or certification and cannot guarantee how a regulator will view your advertising. Your clinic remains responsible for what it publishes.

No. An advertising compliance check reviews the public advertising in your agreed scope against the rules and guidance that apply to your clinic. An SEO audit reviews search visibility and website issues that can affect how patients find you. A site can perform well in search and still contain advertising that needs attention. The checks have different scopes, and one does not replace the other.

AHPRA's Guidelines for advertising a regulated health service explain how the National Law applies to anyone who advertises a regulated health service. In short, advertising must not be false, misleading or deceptive, must not offer a gift, discount or inducement without stating its terms, must not use testimonials about clinical care, must not create an unreasonable expectation of benefit, and must not encourage unnecessary use of health services. The full guidelines are on AHPRA's advertising hub.

Yes, for advertising you control. Your social media accounts, Google Business Profile and website all count. Reviews that patients leave on a site you do not control are not automatically your breach, but sharing them, displaying them on your own channels or replying in a way that repeats a clinical outcome can turn them into testimonials in your advertising.

Cosmetic procedures have their own guidelines on top of the general ones: the Medical Board's guidelines for doctors who advertise cosmetic surgery, and the National Boards' guidelines for higher-risk non-surgical cosmetic procedures. They cover images, claims, targeting and financial inducements. Prescription-only medicines, including injectables, cannot be advertised to the public.

Several apply at once: the Australian Consumer Law (enforced by the ACCC and state and territory regulators), the Therapeutic Goods Act and TGA guidance, the Health Practitioner Regulation National Law with AHPRA's advertising guidelines, your National Board's guidance, and in some cases state laws. Google and Meta add their own advertising policies on top.

Anyone, including patients, other practitioners and competitors, can raise a concern about advertising with AHPRA, which responds to every advertising complaint and also runs targeted checks. Misleading claims can also be reported to the ACCC, and therapeutic goods advertising to the TGA.

Once-off checks start from $990, and the monthly re-check from $79 a month. Your exact price is calculated when you enquire, based on how many pages, accounts, ads and listings are in scope, and confirmed in your quote before anything starts. There is no payment to enquire.

Yes. After your once-off check, a monthly re-check covers new and changed content across the channels in your scope, re-checks fixes and comes with a monthly report. There is no software or login: we do the checking and send you the report.

We agree the timing in your quote, based on the scope.

No. We only look at public content, the same advertising a patient or a regulator would see.

Each issue in your report comes with a suggested fix. If you would like us to make the changes, we can quote that separately. It is not included in the price of the check.

No. It is a check of the public content we can find, against published rules, at a point in time. It is not exhaustive and cannot guarantee how a regulator will view your advertising. For borderline cases, speak to a health lawyer or your indemnity insurer. Your clinic remains responsible for its advertising.