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Reviews and reputation that put you in the map pack

Reviews and reputation management covers everything that determines how your business looks to a stranger deciding whether to call you: your Google Business Profile (formerly Google My Business), the reviews attached to it, how you respond to them, your photos, your Q&A section, and ongoing monitoring across the platforms that matter. Google Business Profile is the single biggest local SEO lever for Australian service businesses. It's what powers the map pack, the three businesses Google shows above the regular search results when someone searches "plumber near me" or "physio Toowong". A properly optimised profile can double your phone calls inside 90 days without changing anything else on your website. Reviews compound that effect: according to BrightLocal's 2026 Local Consumer Review Survey, 97% of consumers read online reviews before choosing a local business, and 81% specifically check Google reviews before making a purchase decision (Qualtrics, 2026). LUNA Systems sets up, optimises, and manages Google Business Profiles and review generation for Australian service businesses: tradies, clinics, allied health, salons, gyms, professional services. We handle the weekly posts, chase reviews ethically (including AHPRA-safe approaches for healthcare clients), respond to every review, manage photos and Q&A, and watch the metrics that actually predict bookings. Ranking and citation work, the technical SEO that decides how high you show up, sits with our <a href="/services/seo">SEO service</a>, not here; this page owns the profile and reputation surface itself. Standalone management or bundled into a full SEO retainer. No lock-in.

By Justine Coupland · Last updated May 2026

How It Works

How It Works

1

Discovery call

30 minutes. You tell us about your business, your service area, your competitors, and how you currently chase reviews (if at all). We listen.

2

Audit + plan

14-point audit of your existing Google Business Profile. Written report with what's broken, what's working, and the first 60 days of action. You keep the audit whether you hire us or not.

3

Fix the foundations

Month one is heavy. Category, description, services, products, hours, photos, location pages, NAP consistency across the major directories, review-request system switched on.

4

Weekly cadence kicks in

From month two onwards, the rhythm is steady. New posts each week. Reviews chased after every job. Responses within 24 hours. Photos refreshed monthly. Q&A monitored. Insights reviewed.

5

Monthly report

What moved, what didn't, what's next. Plain English. Five-minute read.

What's Included

Features

14-point audit of your existing Google Business Profile: category accuracy, description quality, services list, products, photos, hours, reviews velocity, post cadence, Q&A health
Correct primary and secondary categories: wrong primary category is the single most common GBP mistake. We fix it
Every service listed with a 200-word description: this is what Google uses to match your business to searches
Weekly Google Posts on autopilot: offers, updates, seasonal content, FAQs. Most competitors post zero. Posting weekly is a ranking signal
Review generation, done ethically: personalised SMS and email review requests sent at the right moment after every job (typically 2 to 4 hours post-service, when satisfaction is highest), with a one-click link to Google, Facebook, or industry-specific platforms. AHPRA-compliant alternatives for healthcare: patient-experience feedback surveys, never republished as marketing testimonials. Non-regulated businesses typically grow review volume 3 to 5x within the first three months
Every review responded to: five-star replies are real, not templated. Bad reviews handled measuredly within 24 hours
Photo and Q&A management: regular photo refreshes, monitored and answered Q&A section so stale or wrong answers don't sit there costing you calls
Reputation monitoring across platforms: Google, Facebook, and industry-specific review sites watched from one dashboard, with instant notifications for new reviews, especially negative ones
Dashboard watch: direction requests, calls, website clicks, photo views. These predict bookings 30 days out
Ranking and citation work stays with SEO: technical SEO, backlinks, and search rankings are handled on our <a href="/services/seo">SEO page</a>; this service owns the profile, reviews, and reputation surface only
No lock-in: month-to-month, 30 days' notice

Industry Examples

How Different Businesses Use This

Tradies

Service-area optimisation, after-hours/24-7 hours handling, photo uploads from job sites, review request sent 2-4 hours after every completed job

Clinics

AHPRA-safe profile copy, condition-specific services list, practitioner photos (with consent), patient-experience feedback rather than testimonials

Salons & beauty

Treatment menu as services with pricing-range descriptions, before/after photo uploads (with client consent), Instagram-linked posts, review requests timed to post-appointment satisfaction peak

Allied health

Multiple practitioner profiles, Medicare and private-health acceptance noted, service-area suburb tags, AHPRA-aware review handling

Professional services (accountants, bookkeepers)

Review requests triggered after tax season or engagement completion, profile optimised for high-intent commercial searches, Q&A monitored for compliance-sensitive questions

FAQ

Common Questions

Can't I just do this myself?

Yes. Plenty of business owners run a perfectly fine Google Business Profile themselves. If you've got 30 minutes a week to write a post, follow up reviews, monitor the dashboard, respond to questions, and refresh photos, you don't need us. If you don't have those 30 minutes, or you've been "meaning to do it" for 18 months, that's when we make sense.

What if my GBP got suspended?

We've reinstated suspended profiles before. The process is annoying, Google's appeals system is slow and opaque, but most legitimate businesses get reinstated within 2 to 4 weeks if the appeal is written properly. We can take this on as a one-off if you don't want ongoing management.

Do you guarantee map-pack placement?

No. Nobody can. Google's local algorithm considers proximity to the searcher as one of three top ranking factors, and we can't change where your business is. What we can do is fix everything else: relevance, prominence, profile completeness, reviews, posts, photos, so you rank as high as your geography allows. Most local businesses with neglected profiles see 2 to 3x their previous map-pack appearances within 90 days.

How do I deal with a bad review?

Don't ignore it. Don't argue with it publicly. Don't try to get it removed (Google rarely removes legitimate negative reviews). Respond within 24 hours, acknowledge the issue specifically, offer to make it right offline, and keep the tone neutral. Done well, a measured response to a bad review can actually build trust with future readers. We've written hundreds of these.

What about fake reviews from competitors?

Real problem in some industries. Google's reporting tools work better than they used to but aren't perfect. We help flag and document suspicious reviews. Sometimes they come down. Sometimes they don't. Either way, the response you write underneath matters more than getting them removed.

Won't customers find automated review requests annoying?

No. The messages are personalised, well-timed, and sent only once per job. Happy customers actually appreciate the reminder. Most people intend to leave a review but forget. Response rates average 15-25%.

Can you ask for reviews on my behalf?

We set up the system that asks. The request goes to your customer with a one-click link to your Google profile, sent at the right moment after the service, when conversion is highest. For AHPRA-regulated practices we use a compliant alternative (patient-experience feedback, not testimonials, which we don't post publicly).

How often will you post?

Weekly. Sometimes twice in a week if there's a seasonal push (school holidays, end-of-financial-year, public holiday hours). Less often is a missed opportunity. More often is usually not worth the effort.

Is ranking and SEO part of this service?

No, deliberately. This service owns your Google Business Profile, your reviews, your photos, your Q&A, and your reputation across platforms. Technical SEO, backlinks, and where you actually rank in search results sit with our SEO service. The two work together but are scoped and quoted separately.

Will I see what you're posting?

Yes. You get a monthly summary of what we posted, the engagement, and the upcoming month's plan. If you want to review every post before it goes live, we can set that up, but most clients hand the calendar to us and only review monthly.

Pricing

Custom quote

Every package is built and priced around your business, so the number matches the actual work. We quote after a 30-minute discovery call. No public price list, no lock-in.

Book a discovery call

Ready to Get Started?

Book your free discovery call and we'll design a custom automation plan for your business.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start. No hard sell.

Free discovery call — 30 minutes
Custom plan tailored to your business
Australia-wide service