Reviews and reputation that put you in the map pack
Reviews and reputation management covers everything that determines how your business looks to a stranger deciding whether to call you: your Google Business Profile (formerly Google My Business), the reviews attached to it, how you respond to them, your photos, your Q&A section, and ongoing monitoring across the platforms that matter. Google Business Profile is the single biggest local SEO lever for Australian service businesses. It's what powers the map pack, the three businesses Google shows above the regular search results when someone searches "plumber near me" or "physio Toowong". A properly optimised profile can double your phone calls inside 90 days without changing anything else on your website. Reviews compound that effect: according to BrightLocal's 2026 Local Consumer Review Survey, 97% of consumers read online reviews before choosing a local business, and 81% specifically check Google reviews before making a purchase decision (Qualtrics, 2026). LUNA Systems sets up, optimises, and manages Google Business Profiles and review generation for Australian service businesses: tradies, clinics, allied health, salons, gyms, professional services. We handle the weekly posts, chase reviews ethically (including AHPRA-safe approaches for healthcare clients), respond to every review, manage photos and Q&A, and watch the metrics that actually predict bookings. Ranking and citation work, the technical SEO that decides how high you show up, sits with our <a href="/services/seo">SEO service</a>, not here; this page owns the profile and reputation surface itself. Standalone management or bundled into a full SEO retainer. No lock-in.
By Justine Coupland · Last updated May 2026
How It Works
How It Works
Discovery call
30 minutes. You tell us about your business, your service area, your competitors, and how you currently chase reviews (if at all). We listen.
Audit + plan
14-point audit of your existing Google Business Profile. Written report with what's broken, what's working, and the first 60 days of action. You keep the audit whether you hire us or not.
Fix the foundations
Month one is heavy. Category, description, services, products, hours, photos, location pages, NAP consistency across the major directories, review-request system switched on.
Weekly cadence kicks in
From month two onwards, the rhythm is steady. New posts each week. Reviews chased after every job. Responses within 24 hours. Photos refreshed monthly. Q&A monitored. Insights reviewed.
Monthly report
What moved, what didn't, what's next. Plain English. Five-minute read.
What's Included
Features
Industry Examples
How Different Businesses Use This
Tradies
Service-area optimisation, after-hours/24-7 hours handling, photo uploads from job sites, review request sent 2-4 hours after every completed job
Clinics
AHPRA-safe profile copy, condition-specific services list, practitioner photos (with consent), patient-experience feedback rather than testimonials
Salons & beauty
Treatment menu as services with pricing-range descriptions, before/after photo uploads (with client consent), Instagram-linked posts, review requests timed to post-appointment satisfaction peak
Allied health
Multiple practitioner profiles, Medicare and private-health acceptance noted, service-area suburb tags, AHPRA-aware review handling
Professional services (accountants, bookkeepers)
Review requests triggered after tax season or engagement completion, profile optimised for high-intent commercial searches, Q&A monitored for compliance-sensitive questions
FAQ
Common Questions
Can't I just do this myself?▼
Yes. Plenty of business owners run a perfectly fine Google Business Profile themselves. If you've got 30 minutes a week to write a post, follow up reviews, monitor the dashboard, respond to questions, and refresh photos, you don't need us. If you don't have those 30 minutes, or you've been "meaning to do it" for 18 months, that's when we make sense.
What if my GBP got suspended?▼
We've reinstated suspended profiles before. The process is annoying, Google's appeals system is slow and opaque, but most legitimate businesses get reinstated within 2 to 4 weeks if the appeal is written properly. We can take this on as a one-off if you don't want ongoing management.
Do you guarantee map-pack placement?▼
No. Nobody can. Google's local algorithm considers proximity to the searcher as one of three top ranking factors, and we can't change where your business is. What we can do is fix everything else: relevance, prominence, profile completeness, reviews, posts, photos, so you rank as high as your geography allows. Most local businesses with neglected profiles see 2 to 3x their previous map-pack appearances within 90 days.
How do I deal with a bad review?▼
Don't ignore it. Don't argue with it publicly. Don't try to get it removed (Google rarely removes legitimate negative reviews). Respond within 24 hours, acknowledge the issue specifically, offer to make it right offline, and keep the tone neutral. Done well, a measured response to a bad review can actually build trust with future readers. We've written hundreds of these.
What about fake reviews from competitors?▼
Real problem in some industries. Google's reporting tools work better than they used to but aren't perfect. We help flag and document suspicious reviews. Sometimes they come down. Sometimes they don't. Either way, the response you write underneath matters more than getting them removed.
Won't customers find automated review requests annoying?▼
No. The messages are personalised, well-timed, and sent only once per job. Happy customers actually appreciate the reminder. Most people intend to leave a review but forget. Response rates average 15-25%.
Can you ask for reviews on my behalf?▼
We set up the system that asks. The request goes to your customer with a one-click link to your Google profile, sent at the right moment after the service, when conversion is highest. For AHPRA-regulated practices we use a compliant alternative (patient-experience feedback, not testimonials, which we don't post publicly).
How often will you post?▼
Weekly. Sometimes twice in a week if there's a seasonal push (school holidays, end-of-financial-year, public holiday hours). Less often is a missed opportunity. More often is usually not worth the effort.
Is ranking and SEO part of this service?▼
No, deliberately. This service owns your Google Business Profile, your reviews, your photos, your Q&A, and your reputation across platforms. Technical SEO, backlinks, and where you actually rank in search results sit with our SEO service. The two work together but are scoped and quoted separately.
Will I see what you're posting?▼
Yes. You get a monthly summary of what we posted, the engagement, and the upcoming month's plan. If you want to review every post before it goes live, we can set that up, but most clients hand the calendar to us and only review monthly.
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Pricing
Custom quote
Every package is built and priced around your business, so the number matches the actual work. We quote after a 30-minute discovery call. No public price list, no lock-in.
Book a discovery callIndustries
Who this works for
We've set this up for service businesses across Australia. Here are the industries we work with most.
Ready to Get Started?
Book your free discovery call and we'll design a custom automation plan for your business.