About LUNA Systems
No tech jargon. Just practical automation that captures more leads and saves you time.
We build the systems, teach you how to use them, and stick around to support you. Based in Australia, supporting businesses nationwide.
Who founded LUNA Systems?
LUNA Systems was founded by Justine Coupland, a registered nurse (AHPRA: NMW0002113429) and former beauty therapist with a Bachelor of Science in Psychology and a Bachelor of Nursing with Distinction. After working in cosmetic surgery and medical practices across Australia, Coupland identified that small service businesses were losing thousands in monthly revenue to preventable operational failures — missed calls, forgotten follow-ups, and hours lost to manual admin. LUNA Systems was built to fix that. Based in Brisbane, Queensland (ABN: 46 906 826 708), the agency builds done-for-you AI phone answering, chatbots, booking automation, review automation, CRM workflows, and websites for service businesses Australia-wide. Plans start from $300 per month with no lock-in contracts.
By Justine Coupland | Last updated April 2026
Our Story
Why We Started LUNA
I spent years as a nurse and beauty therapist in cosmetic surgery practices. I watched brilliant practitioners lose thousands every month to problems that shouldn't exist.
Missed Calls
Every unanswered call is money walking out the door to a competitor who picked up
Lost Messages
Leads slipping through the cracks across 5 different platforms with no way to track them
Manual Admin
Hours wasted on tasks a computer should be doing automatically
These aren't ‘tech problems’ — they're business problems. And they're costing you thousands every month.
The Difference
We're Not a Marketing Agency
We know you've been burned before. Here's how we're different.
| Area | Marketing Agencies | LUNA Systems |
|---|---|---|
| Pricing | ✗$5k+/month for "strategy" you don't understand | ✓Fair, transparent pricing based on what you actually need |
| Contracts | ✗Locked into 12-month contracts with no transparency | ✓No lock-in — stay because it works, not because you're trapped |
| Ownership | ✗You're left with nothing if you cancel | ✓You own your systems — they're yours to keep |
| Sales | ✗Upsell you on services you don't need | ✓Honest recommendations — if you don't need it, we won't sell it |
| Support | ✗Disappear after setup with no ongoing support | ✓Ongoing support, training, and optimization included |
We're not here to lock you in or upsell you. We're here to build systems that actually work — and stick around to make sure they keep working. See our full list of services, learn how the process works, or check out transparent pricing.
The Founder
Meet Justine
Hi, I'm Justine Coupland, founder of LUNA Systems.
I'm a registered nurse (AHPRA: NMW0002113429) and former beauty therapist who spent years working in cosmetic surgery and medical practices across Australia.
I watched brilliant doctors and practitioners lose thousands in revenue every month to missed calls, forgotten follow-ups, and admin chaos. Systems that should have been automated were stuck in 2010.
So I taught myself automation, AI, and workflow design — not because I'm a tech nerd (okay, maybe a little), but because I was obsessed with fixing this problem.
After setting up countless CRMs, practice management systems, and automation workflows for healthcare businesses, I realized this problem existed everywhere — not just in medical practices.
Now I build these systems for service businesses so you don't have to. No jargon. No complexity. Just automation that actually works for real businesses.
(Oh, and LUNA Systems is named after my chihuahua Luna — because honestly, dogs are way more reliable than most business software.)
— Justine
Illustrative Scenarios
What Results Look Like
These scenarios illustrate the types of outcomes Australian service businesses typically see with LUNA Systems automation.
These are illustrative examples based on typical outcomes — not named client case studies. Results vary by industry, volume, and implementation.
Tom's Plumbing
Before LUNA
Missing 8–10 calls per week while on jobs, losing roughly $4,000/month in potential work.
After LUNA
AI phone answering captures every call with automated follow-ups and review requests.
42%
more booked jobs
67
Google reviews (was 12)
+$6,200/mo
additional revenue
“I used to come back from jobs to five missed calls and no way to follow up. Now every single call gets answered and I've got more work than I can handle.”
— Tom, Owner
Glow Beauty Studio
Before LUNA
35% no-show rate, manually booking via phone, spending 2 hours/day on admin.
After LUNA
Online booking with automated reminders, review automation, and a unified inbox.
8%
no-show rate (was 35%)
14 hrs
saved per week
4.9 stars
Google rating (was 3.8)
“I was spending my mornings chasing no-shows and my evenings doing admin. Now the systems handle it and I actually get to focus on my clients.”
— Sarah, Owner
Peak Performance Gym
Before LUNA
Leads from website going cold, no follow-up system, sitting on a 3.1-star Google rating.
After LUNA
AI chatbot on website, automated lead nurture sequences, and review requests after every class.
58%
more trial sign-ups
73%
trial-to-member (was 45%)
4.7 stars
Google rating (was 3.1)
“We were losing leads every day and didn't even know it. The AI chatbot and follow-up sequences turned our website into our best salesperson.”
— Marcus, Owner
Illustrative scenarios based on typical outcomes across LUNA Systems clients. Business names are fictional. Individual results vary by industry, volume, and implementation.
Our Principles
How We Work
Four principles that guide everything we do.
Honest
We'll tell you what you actually need — not upsell you on features you'll never use. If we don't think we can help, we'll say so.
Simple
If you don't understand something, we haven't explained it properly. We speak human, not tech.
Hands-On
We don't just install software and disappear. We're here for training, support, and ongoing optimisation.
Results-Focused
We care about your ROI, not our feature list. If it's not making you money or saving you time, we don't include it.
Get Started
Want to Work With Us?
Start with a free 30-minute consultation \u2014 with no obligations.
100% Free
No hidden catches or upsells
30 Minutes
Quick chat, big impact
Honest Advice
We'll tell you what you actually need
Questions? hello@lunasystems.com.au