Websites, SEO and automation built for real estate agents
Buyers enquire on realestate.com.au and Domain across three or four listings at once, and the agent who replies first almost always gets the inspection. LUNA Systems builds the stack that wins that race for Australian real estate agents: a fast, polished website with current listings, suburb pages and a 'what's my home worth?' path that turns a vendor's late-night research into an appraisal enquiry, backed by SEO for 'real estate agent' and a suburb plus 'property appraisal', alongside a Google Business Profile tuned for the local map pack. Behind the site sits the automation that decides who wins the work: instant responses to portal enquiries within seconds, 24/7 call answering for after-hours enquiries, self-service appraisal and inspection booking, vendor nurture sequences over the 6 to 12 months it takes a seller to list, and review requests after every settlement. It runs alongside AgentBox, Rex, VaultRE and Box+Dice, and typically lifts appraisal conversion by 25% to 40%.
The problem
What's costing you money right now
Portal enquiries going cold before you reply
Buyers enquire on realestate.com.au and Domain across three or four listings at once. The agent who replies first gets the inspection. If you answer two hours later, the lead has already booked with someone else.
Appraisal leads slipping through after hours
Vendors research agents in the evening and on weekends. A missed call or an unanswered 'what's my home worth?' enquiry on a Saturday is a listing that goes to the agency that picked up.
Long nurture cycles that need constant follow-up
A vendor might take 6-12 months to list. Without an automated nurture sequence, agents lose touch, the relationship goes cold, and the listing goes to whoever stayed top of mind.
No-shows and reschedules eating your weekend
Buyers book private inspections then don't turn up. Every no-show is a wasted trip across town on the busiest selling days of the week.
Why fast response wins the job
How LUNA fixes this
| Service | How It Helps |
|---|---|
| Real Estate Website Design | A fast, polished real estate website with live listings, suburb pages, and a clear 'what's my home worth?' path, built to turn a vendor's late-night research into an appraisal enquiry. |
| SEO for Real Estate | Ranking for the searches that bring listings: 'real estate agent', 'best agent to sell my house', a suburb plus 'property appraisal'. So vendors find you on Google when they start thinking about selling. |
| Google Business Profile | Profile optimised for the local map pack where vendors compare agents. Recent sales, photos, and a strong review profile: the single biggest driver of vendor trust when choosing who to list with. |
| Instant Enquiry Response | Every portal, website and phone enquiry gets an instant SMS and email reply within seconds, qualifying the lead and offering inspection or appraisal times, so you're always first to respond, even mid-open-home. |
| AI Phone Answering | Calls answered professionally 24/7. The AI captures buyer and vendor details, books appraisals and inspections, and routes urgent calls to you, so weekend and after-hours enquiries never hit voicemail. |
| Appraisal & Inspection Booking | Vendors and buyers self-book into your calendar online, with automated reminders that cut no-shows. No more back-and-forth to lock in a time. |
| Vendor Nurture Sequences | Long-cycle vendor leads get automated, genuinely useful touchpoints (market updates, recent sales, suburb reports) over the months before they list, so you're the agent they call. |
| Review Automation | After every settlement, buyers and vendors get a one-click Google review request. A strong review profile is the single biggest driver of vendor trust when they choose an agent. |
| Unified Lead Inbox | Portal leads, website forms, SMS, email, and social DMs land in one inbox synced to your CRM, so nothing falls through the cracks across realestate.com.au, Domain, and your own site. |
Investment
What does it cost?
Every quote is custom. Pricing depends on scope (single-outcome vs full stack), enquiry volume, your CRM and portal setup, and team size. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.
Common questions
Do you build websites for real estate agents?▼
Yes. A real estate website is a common starting point. We build fast, polished sites with live listings, suburb pages, and a clear 'what's my home worth?' path, designed to turn a vendor's research into an appraisal enquiry. Most agent and agency websites are live within two to four weeks of kickoff.
Can you do SEO for my real estate business?▼
Yes. SEO for real estate means ranking for searches like 'real estate agent', 'best agent to sell my house', and a suburb plus 'property appraisal', alongside a well-optimised Google Business Profile. It's how vendors find you when they first start thinking about selling. SEO builds over two to four months, so it pairs well with the instant-response automation that wins the enquiries it brings in.
How much does a real estate website cost?▼
It depends on the number of pages and suburbs, whether you want live listing feeds, booking, and nurture automation built in, and whether we're also doing SEO. A standalone website is a one-off project fee; a site plus ongoing SEO and automation is a project fee plus a monthly retainer. We quote the exact number after a 30-minute discovery call. No public price list, no lock-in.
Will this integrate with my real estate CRM?▼
Yes. The automation runs alongside the platforms agents already use: AgentBox, Rex, VaultRE, Box+Dice, and most major real estate CRMs. Leads, bookings, and communications sync into your existing workflow rather than replacing it. We confirm your exact setup on the discovery call.
Can it respond to realestate.com.au and Domain enquiries automatically?▼
Yes. Portal enquiries trigger an instant response within seconds, qualifying the buyer and offering inspection times, so you're first to reply across every listing. Being first to respond is the single biggest factor in winning the inspection, and the automation makes you first every time.
How does it help me win more listings?▼
Two ways. First, after-hours appraisal enquiries get answered and booked instead of going to voicemail. Second, long-cycle vendor leads stay warm through automated nurture sequences over the months before they list, so you're the agent they think of when they're ready to sell.
I'm an individual agent, not a big agency. Is this for me?▼
Especially. Solo and small-team agents have no reception desk to catch the spillover, so every missed enquiry goes straight to a competitor. Automation gives you the responsiveness of a large agency without the overhead, and you only need to win one or two extra listings a year for it to pay for itself many times over.
Can the AI book private inspections and appraisals?▼
Yes. The AI and online booking system let buyers and vendors self-book into your calendar, with automated reminders to cut no-shows. You can set buffer times for travel between properties and block out auction days or open-home blocks.
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