Medical website design that helps patients find, understand and book your clinic

Medical website design is the planning, writing, design and development of a website for a clinic, practitioner or healthcare organisation. It has to help patients find accurate information, understand the service, choose the right practitioner and book, while also meeting the advertising, privacy and professional-title rules that apply to Australian healthcare. That is why a clinic website cannot simply copy the structure or sales language of a standard business website.

The final website must avoid false or misleading claims, clinical testimonials used in advertising, unreasonable expectations of treatment benefit, pressure towards unnecessary treatment, and offers without clear terms. Practitioner titles and qualifications must be accurate. Cosmetic and therapeutic-goods content may carry additional rules. LUNA builds around current guidance and records the review, but the clinic remains responsible for approving its services and clinical accuracy before publication.

We leave clinical testimonials out by default. AHPRA's guidelines prohibit using testimonials about the clinical aspects of a regulated health service in advertising. Comments about purely non-clinical matters can be treated differently, but the line is easy to blur and the website is controlled by the clinic. Trust is better built through accurate practitioner profiles, useful service information and a clear patient experience. Read the clinic website compliance guide for the practical checks.

AHPRA warns that images can be misleading or create unreasonable expectations, and higher-risk cosmetic procedures carry extra advertising requirements. LUNA does not use before-and-after galleries as the default sales device. If a clinic wants to use clinical imagery, it needs a separate review against the rules for that service, genuine consent and honest context. This page is general information, not legal advice.

Every LUNA website is quoted after a planning conversation. Scope changes with the number of practitioners, services and locations, how much content needs to be written, the booking system, any migration work and the level of specialty review. You receive a fixed written scope and quote before work begins. LUNA does not publish a generic price range that pretends a solo allied-health practice and a multi-site clinic are the same project.

A focused clinic website is often ready in about two to four weeks once the content, approvals and booking access are available. A large multi-practitioner or multi-location build can take longer because there are more profiles, treatment pages, integrations and review rounds. The project plan identifies those dependencies before the build starts.

Yes. Where the current URLs are useful and already rank, LUNA preserves them during the rebuild. If the content architecture genuinely needs to change, every old address is mapped to the most relevant new page and redirected. The migration also checks canonical tags, internal links, metadata, indexation and analytics so the redesign does not casually discard search equity.

Yes. LUNA writes patient-friendly drafts for service, treatment, practitioner, location and new-patient pages. Factual claims and advertising language are reviewed before publication, and the clinic approves practitioner details and clinical accuracy. The goal is useful education, not copy that diagnoses a visitor or promises an outcome.

Yes. We can link or embed the supported booking flow from systems such as Cliniko, Halaxy, Power Diary, Nookal, PracSuite and other practice-management platforms, depending on what that system makes available. Booking copy, appointment types, practitioner availability and new-patient instructions are reviewed with the clinic before launch. For phone coverage as well, see the medical AI receptionist.

The technical and structural foundations are included: crawlable service and location pages, metadata, schema, internal links, mobile performance, analytics and a clean Google Business Profile pathway. Ongoing content, local authority work and ranking improvement are a separate program through medical SEO because they continue after the site launches.

Yes. LUNA works with GP and medical clinics, dentists, physiotherapists, psychologists, podiatrists, dietitians, specialists, surgeons and multi-disciplinary allied-health practices across Australia. Dental practices can also review the dedicated website design for dentists page.

Yes. A full rebuild is only one of three paths. LUNA can add missing service pages, replace risky copy, improve practitioner profiles, connect booking, repair the mobile experience or strengthen local-search foundations on the site you already have. The first review separates what is worth keeping from what genuinely needs to change.