A Brisbane digital marketing agency built for the whole enquiry journey.
LUNA Systems connects SEO, websites, AI reception and reviews, so your marketing can be found, trusted and answered.
- Brisbane basedLocal when you need it
- Australia wideBuilt for service businesses
- Direct accessStrategy and delivery together
What does LUNA Systems do as a Brisbane digital marketing agency?
LUNA Systems is a digital marketing agency based in Brisbane, working with service businesses across Queensland and the rest of Australia. The work covers search engine optimisation, website design and build, Google and Meta advertising, review generation, and the systems behind them: online booking, an AI receptionist for calls that come in after hours, and a CRM that keeps track of each enquiry. Justine Coupland runs the agency and does the work, so there is no account manager between you and the person changing your website. Every engagement starts with a discovery call and a written scope. There are no lock-in contracts, and you keep ownership of every account, domain and system we set up. Most clients are trades, clinics, salons, gyms and professional services with two to forty staff.
Four parts of marketing that work better together.
Being visible is only useful when the experience after the click is ready. LUNA connects discovery, conversion, response and trust around one customer journey.
Choose them separately or build them into one plan.
Paid campaigns with tracking connected before the first dollar goes out, so enquiries matter more than clicks.
→AI chatbotA website assistant that answers common questions and helps suitable visitors take the next step.
→Custom automationsThe connections between your website, calendar, CRM and phone, so new enquiries do not need to be retyped.
→Marketing does not finish when an enquiry arrives.
Brisbane has plenty of large agencies, and some of them are very good. Their structure often places account managers and reporting layers between you and the person doing the work.
LUNA Systems is deliberately small. Justine handles the strategy and the build, which means fewer clients at one time and direct access to the person who knows how your website and systems fit together.
The scope also continues past the campaign. Enquiries can go cold when calls are missed, bookings are disconnected or follow-up depends on memory. LUNA can build the answering, booking and follow-up alongside the marketing, and treat them as one job.
- 01DiscoveryBrisbane searchSEO
- 02DecisionUseful websiteWeb
- 03ResponseEnquiry answeredAI
- 04Follow-upReview requestedTrust
A clear path from first conversation to useful evidence.
- 01
Discovery call
Thirty minutes over Zoom, or in person if you are in Brisbane. We work out what you actually need, which is often not what you first rang about.
- 02
A written scope
The work, its order, the timeline and the cost are put in writing. You approve the scope before anything starts.
- 03
We build it
First phases usually run for two to six weeks, depending on the scope. You see the work as it lands, not only at the end.
- 04
Then we measure it
Monthly reporting uses plain English: what came in, where it came from, and what should change next month.
One service spine, built for two kinds of business.
Clinics and regulated practices use a separate review process, because Australian healthcare advertising rules change what can be said and who has to approve it.
Local context, Australia-wide delivery.
We are based in Brisbane and a lot of our clients are here, though we have worked with businesses across Australia since the start. Discovery calls happen over Zoom, or in person if you are in the city and prefer it that way.
Suburb coverage, our Google Business Profile, the map and the local automation work we have shipped are on the Brisbane service area page. If you want to see finished work, visit the projects page.
Book a discovery callWhat Brisbane businesses usually ask first.
What does a digital marketing agency in Brisbane cost?+
There is no price list on this site, because the honest answer depends on the job. A landing page with review automation behind it is a very different piece of work to an SEO programme with monthly content. You get a written quote after the discovery call, and it does not move unless the scope moves.
Do you only work with Brisbane businesses?+
No. We are Brisbane based and a good share of our clients are local, which helps when someone would rather sit in a room and talk it through. The rest are spread around Australia and it makes no difference to the work.
Do you do SEO and Google Ads, or just one of them?+
Both, and often in that order. Ads buy you data quickly, and that data tells you which pages and phrases are worth investing in for search. Running one for a year without ever looking at the other is how budgets get wasted.
Who actually does the work?+
Justine Coupland, who runs LUNA Systems. You deal with her directly rather than with an account manager who relays your questions to somebody else. That is the trade: you get the person who built the thing when you ring about it, and we take on fewer clients at a time because of it.
How long before we see anything?+
Advertising and review automation show movement in weeks. SEO is slower, and anyone telling you otherwise is selling something. Three to six months is a realistic window for search results, and we will say at the start if we think that timeline does not suit your situation.
We already have a website. Do we have to start again?+
Usually not. Most of the sites we get handed are fixable, and a rebuild is a big spend to commit to when the real problem is that nobody can find the site in the first place. We look before we quote, and we tell you which of the two it is.
Are we locked into a contract?+
No lock-in contracts. Ongoing work like SEO, ads and reputation management runs month to month and can be cancelled with 30 days' notice. Project work is quoted as a fixed scope. You keep ownership of every account, domain and system we set up, so if you leave, all of it goes with you.