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Brisbane-based · Australia-wide

Website design built to earn a useful enquiry.

Custom websites for Australian service businesses, planned around how the right customer finds you, decides and takes the next step.

LUNA Systems · Updated 28 July 2026

Plan your websiteSee real projects
New build, careful rebuild or focused improvementWritten custom scope before work starts
Website decision map Scope mapped
Buyer questions01Is this for me?02Can I trust them?03What happens next?
Page system
HomeServicesIndustriesProofLocations
Useful enquiryNew
Commercial fit-out
Location
Brisbane
Timing
8–12 weeks
Source
Service page
Ready for follow-up
Search structureMobile pathAnalyticsBusiness-owned accounts

LUNA Systems designs and custom-codes websites for Brisbane and Australian service businesses. LUNA websites are not assembled in Wix, Squarespace or WordPress and do not rely on a purchased theme, drag-and-drop page builder or general content management system. The page architecture, visual system, responsive interface, accessibility, performance and technical SEO foundation are developed around the approved brief. A website can include contact and quote forms, supported calendars, information-pack downloads, shopping and payments, a securely scoped login area, analytics, structured data and connections to business systems. LUNA can build a new website, carefully rebuild an existing one while protecting valuable URLs, or add approved functions to a suitable custom-coded site. Businesses keep ownership of their domain, content, analytics and approved connected accounts. Page count, content, migration and chosen functions determine scope and timing, so every project receives a custom plan and fixed quote after discovery.

Selected website work

Proof before the pitch.

Real Australian projects across service, commerce and healthcare contexts. Each has a different page system, visual language and operational path.

Brisbane Jumping Castles websiteView live site ↗
Events & Party Hire

Brisbane Jumping Castles

Built the full digital and operational system after the business changed hands.

AHCRA websiteProject scope
Healthcare Compliance

AHCRA

A full compliance platform for Australian healthcare clinics, built from the ground up.

RevAesthetic websiteView live site ↗
Cosmetic Medicine

RevAesthetic

Rebuilt a cosmetic medicine site across three states.

View every LUNA project →See how ongoing SEO supports the finished site →

What changes

A website with a job to do.

Strong competitors show polished work and a clear process. LUNA adds the missing operating layer: the pages, actions, ownership and handoffs must work together.

  1. 01

    Make the right customer feel understood

    The first screen names the job, the audience and the next step clearly enough that a qualified visitor keeps moving.

    Positioning
  2. 02

    Give every valuable service room to compete

    Service, location and industry pages answer specific searches instead of asking one thin page to rank for everything.

    Findability
  3. 03

    Turn interest into a useful record

    Calls, bookings, quote requests and forms capture the context your team needs, then connect to the right inbox or system.

    Enquiry quality
  4. 04

    Keep control after launch

    Your business keeps its domain, content, analytics and connected accounts, with a documented handover and a clear support path.

    Ownership

The connected website

Plan the system before polishing the homepage.

A good-looking homepage cannot compensate for missing service pages, a vague action or an enquiry that disappears into an unmonitored inbox.

Illustrative project mapOne website, five connected decisions

The visual direction is important. The operating path beneath it is what makes the site useful after launch.

  1. 01Signal

    Search demand, referrals, ads and repeat visitors

  2. 02Structure

    Services, industries, locations, proof and questions

  3. 03Action

    Call, booking, quote, purchase or contact

  4. 04Handoff

    Inbox, booking tool, CRM, job system or storefront

  5. 05Measure

    Source, action and useful enquiry context

Why custom code

Why LUNA does not build in Wix or WordPress.

Website builders can be perfectly useful for a simple DIY presence. LUNA is for businesses that want the design, page structure, performance and connected functions shaped around the brief instead of fitted into a theme.

01

Wix or Squarespace

Best fit
A simple self-managed site when speed, low entry cost and drag-and-drop editing matter most.
Who owns the work
The page builder, templates and subscription define how the site is assembled and extended.
Consider
A sensible DIY option, but distinctive layouts, deeper integrations and technical control still work inside the platform’s rules.
02

WordPress build

Best fit
A publishing-heavy team that specifically wants a CMS dashboard and accepts ongoing platform maintenance.
Who owns the work
Themes, plugins, the CMS and the hosting setup share responsibility for the finished experience.
Consider
Flexible and widely supported, with more moving parts to update, secure and keep performing consistently.
03

LUNA custom-coded website

Best fit
A service business that wants a distinctive website built around search, enquiries and the way the business actually operates.
Who owns the work
LUNA plans, writes, designs and codes the agreed site without a theme, page builder or CMS layer.
Consider
The brief needs more thought up front, and future changes follow the agreed LUNA support path instead of a drag-and-drop dashboard.

Choose the working parts

One custom-coded core. Add what the business actually needs.

Every site starts with custom design, responsive code, a strong technical SEO foundation, structured data, analytics and accessible interactions. The rest is scoped around the customer journey.

Custom website specification Custom code
Every LUNA build starts here

A purpose-built website core.

No purchased theme, drag-and-drop page builder or general CMS deciding what the design can become.

Responsive interfaceTechnical SEO baseAccessible interactionsAnalytics and schema
Approved buildYour pages + chosen functions
Ready for testing
Design systemSearch architecturePerformanceSecure deployment
FORM

Contact and quote forms

Ask the questions your team needs, route the enquiry correctly and measure where it came from.

BOOK

Calendars and booking

Connect a supported calendar or booking path with the right service, staff and next-step instructions.

PACK

Information packs

Offer guides, brochures, specifications or resources with an open or enquiry-led download path.

SHOP

Shopping and payments

Plan products, catalogues, secure checkout, payment providers, delivery, pickup or quote-led ranges.

LOGIN

Private login area

Add a securely scoped portal for approved customer, member, staff or resource access when the project needs it.

FLOW

CRM and workflow handoff

Send approved website actions into the inbox, CRM, job system or follow-up workflow responsible for the next step.

The website includes the technical search foundation. Ongoing rankings, content, local authority and AI-search visibility belong to LUNA SEO. Booking, CRM and automation are connected when they are part of the agreed scope, while substantial system configuration remains a separate service.

From brief to handover

A visible process, with decisions in order.

Most delays come from unclear content, approvals or integration access. The written scope records those dependencies before the build begins.

  1. 01

    Find the friction

    We review the current website, competitors, Australian search demand and enquiry path, then decide what deserves to stay.

  2. 02

    Map the buying journey

    Pages, proof and actions are planned around the questions a real customer asks before a call, booking, quote or purchase.

  3. 03

    Design, write and custom-code

    Visual direction, conversion copy and custom development move together, with mobile, accessibility and technical SEO considered from the first layout.

  4. 04

    Connect the working parts

    We connect the agreed forms, booking path, analytics, CRM or storefront and test the full handoff, not only the page.

  5. 05

    Launch without losing value

    Important URLs are preserved or redirected deliberately, tracking is verified and the handover records what the business owns.

Find a visual direction

You do not need the design vocabulary before we start.

Browse the interactive style gallery, compare up to three directions and share the references that feel closest to the business you are building.

Website design by industry

The structure changes with the way customers choose.

These existing industry paths target a distinct website-design intent. They stay separate from LUNA's broader industry marketing pages and phone-service pages.

Questions, answered

Website design questions, answered plainly

Can you rebuild my site without losing my Google rankings?
A careful rebuild can reduce migration risk, but no provider can guarantee rankings will not move. LUNA inventories valuable URLs, keeps them where practical, maps necessary redirects, preserves search intent and checks internal links, metadata, canonicals, analytics and indexation at launch. The recommended migration plan depends on what the current site already earns.
Do I have to start from scratch?
Not necessarily. LUNA can build a new custom-coded website, carefully rebuild an existing site while preserving useful content and URLs, or add approved pages and functions to a suitable custom-coded site. If the current website is constrained by a builder, theme or plugin stack, the sensible scope may be a custom-coded rebuild rather than layering more work onto that limitation.
What if I only need a few pages added?
That can be a sensible scope when the existing site is suitable for custom development. LUNA can add service, industry, location or campaign pages and improve the navigation and internal links around them. If the site is locked inside Wix, Squarespace or a WordPress page builder, LUNA will explain whether a contained custom-coded replacement is more reliable than patching the old setup.
How much does a website cost for a small business in Australia?
Every website is quoted custom. The price depends on scope: number of pages, whether you need a booking system, e-commerce, or custom features, and whether it's a new build, a rebuild, or work on your existing site. We provide a fixed quote after a discovery call. No public price list, no surprises once we start.
How long does it take to build a website?
Timing depends on the number of pages, content readiness, decision-makers, migration and chosen functions. A focused site can move quickly, while a large catalogue, secure login area or custom workflow needs more time. The written scope sets the working timeline and identifies the approvals and access needed to keep it moving.
Do I need to provide the content?
Content responsibility is agreed before the project starts. LUNA can shape and write the page copy from interviews and existing material, work with supplied drafts or divide the work with your subject-matter experts. You approve factual business information before publication.
Will my website work on mobile?
Yes. Mobile layouts, navigation, tap targets, forms and key actions are designed and tested as part of the build. The precise device and browser test matrix is recorded in the scope for more complex sites.
Can you connect my booking system or CRM?
Usually, where the existing service provides a supported link, embed, API or automation pathway. LUNA checks the account access, data flow and subscription limitations, then records the approved connection in scope. Booking configuration and broader workflow automation remain separate services when they require substantial setup.
What about hosting and maintenance?
Hosting, monitoring and ongoing support are recorded in the quote, including who owns each account, what updates are covered and what happens if the arrangement ends. Because the website is custom-coded, there is no WordPress theme or plugin stack for the business to maintain through a CMS dashboard.
Is the website Australian-hosted?
Hosting and data location depend on the approved architecture and any connected database or third-party service. If Australian data residency is a requirement, it is treated as an explicit technical decision and verified before the architecture is approved. A content-delivery location is not the same thing as guaranteeing every connected system stores data in Australia.
Does the website include a chatbot or after-hours follow-up?
Not automatically. The website can connect to supported booking, enquiry or communication tools when they are part of the written scope. A configured chatbot, AI receptionist, missed-call workflow or ongoing follow-up automation is a separate service because each needs its own rules, testing and account setup.
Do you build websites specifically for tradies?
Yes, tradie websites are one of our most common builds. A tradie website needs to do a specific job fast: show the trade and service area clearly, make the phone number impossible to miss, and turn a Google search into a booked job before the visitor moves on to the next result. We build in service area pages for local SEO, click-to-call and emergency contact buttons, before and after job photo galleries, quote request forms that go straight to your inbox or CRM, and a mobile-first layout so it works properly when a customer is browsing on site from their phone.
Do you build e-commerce websites and online stores?
Yes. We design online stores for businesses that need direct checkout, product catalogues, secure payments, shipping or local pickup, inventory connections and automated order messages. We can also build a catalogue-first site where complex or custom products lead to a quote instead of immediate checkout. The right setup depends on the products, fulfilment process and systems you already use.
Is a custom-coded website better than Wix or WordPress?
Wix, Squarespace and WordPress can suit a simple self-managed website, especially when a CMS dashboard or low-cost template is the priority. LUNA only builds custom-coded websites. That approach gives the design, page structure, performance, accessibility, technical SEO and integrations room to follow the business instead of a theme or page builder. It is the better LUNA fit when the website is expected to become a long-term search, enquiry and operating asset.
Will my LUNA website have a CMS?
No. LUNA websites are custom-coded and do not ship with a general WordPress-style content management system or drag-and-drop page builder. That removes the theme and plugin layer from the public site. Ongoing changes, new pages and content updates follow the support arrangement recorded in the project scope.
Can you optimise the website for Google and AI search?
Yes. Every build includes clean technical SEO foundations, structured page architecture, metadata, schema and crawlable content. Where it is useful, we also structure clear answers and entity information so search engines and AI answer tools can understand the business. No agency can guarantee rankings or citations; ongoing search growth is handled through our SEO service.

Continue planning

Useful next decisions

01
Planning guide

Website Design for Lead Generation: A Practical Guide for Australian Service Businesses

Most service-business websites are brochures. A lead-generation website is built around one job, turn a stranger into a booked enquiry. Here's what actually moves the needle in 2026, with benchmarks from real LUNA builds.

02
Planning guide

Five conversion-killing mistakes on Australian small business websites

Your website looks fine. It still doesn't generate a single enquiry. Here are the five faults we find on almost every Australian small business site we audit, and the 10-minute spot-check anyone can run before paying for a rebuild.

03
90+ directions

Browse the interactive website style gallery

Compare visual directions before the brief, then send the references that feel closest to your business.

04
Connected service

SEO services that turn search into more enquiries

Keep improving how the finished site is found across Google, local search and AI answers after launch.

05
Connected service

Online booking and workflow connection

Connect the website action to the scheduling and follow-up path that already runs the business.

06
Healthcare arm

Medical website design

Clinics follow a separate pathway for patient information, privacy, practitioner details, booking and advertising review.

Website design · Brisbane and Australia-wide

Bring the current website, the rough idea or the messy brief.

LUNA reviews the current position, maps the useful scope and sends a written custom plan and quote. No public package is forced onto a business with different pages, content and connections.
Plan your websiteBrowse website styles

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