Websites that turn visitors into customers
A website for an Australian service business has one job: turn the person on the page into a booking, a phone call, or a contact form submission. Done properly, that means mobile-first design, sub-2-second load times, click-to-call buttons that work on a tradie's phone, online booking integration that syncs to your calendar, contact forms that push leads straight into your CRM, schema markup that helps Google understand what you sell, and a layout that doesn't fight the way customers actually scan a page. According to a PRNewswire study, 76% of consumers check a business's online presence before visiting in person, and a Deloitte study of 30 million user sessions found that even a 0.1-second improvement in load times increases conversion rates by 8% on retail sites. There are three ways we build, and you don't have to start from scratch to work with us. We build a new website from scratch when you have nothing yet, or what you have is beyond saving — a full custom build, designed, developed, and launched. We rebuild and keep your URLs when your current site works but looks dated or loads slowly — we recreate it on a faster framework while preserving your existing URL structure, so your Google rankings don't reset and there's nothing to redirect. Or we build on your existing site when you're happy with most of it — we add pages, sharpen weak sections, and bolt on bookings, lead capture, or automation without tearing the whole thing down. Whichever path fits, LUNA Systems builds on modern frameworks (Next.js, Astro) hosted on Vercel's Australian edge, with bookings, lead capture, review widgets, and CRM connections built in by default rather than bolted on later. No 12-month maintenance contracts. Quoted as a fixed-fee project after the discovery call.
By Justine Coupland · Last updated May 2026
How It Works
How It Works
Discovery & Strategy
We learn your business, competitors, and goals. We plan the site structure, pages, and conversion strategy.
Design & Build
We design and develop your site on a modern, fast framework. Mobile-first, SEO-optimised, and built to convert.
Content & SEO
We write compelling copy, optimise for search engines, and set up analytics so you can track results.
Launch & Support
We launch your site, connect it to your automation systems, and provide ongoing support and updates.
What's Included
Features
Industry Examples
How Different Businesses Use This
Tradies
Service area pages for local SEO, emergency call buttons, quote request forms direct to ServiceM8, before/after galleries, missed-call text-back enabled by default
Salons
Online booking widget with Instagram + GBP integration, service menu with deposit-required services, team profiles, automated review request widget showing live Google rating
Gyms
Class schedule with one-tap booking, trial signup forms with auto-enrolled welcome sequence, member testimonials, pricing tables with Stripe/Square checkout
Clinics
Patient booking portal with Cliniko or Power Diary sync, practitioner profiles with AHPRA registration numbers, AHPRA-compliant service descriptions, FAQ sections with FAQPage schema
How It Compares
See How We Stack Up
There are three ways we build, and the right one depends on what you already have. You don't have to start from scratch to work with us.
| New website from scratch | Rebuild, keep your URLs | Build on your existing site | |
|---|---|---|---|
| Best when | You have no site, or what you have is beyond saving | Your site works but looks dated or loads slowly | You're happy with most of your site and just want more |
| What we do | Design, build, and launch a full custom site | Recreate and redesign your site on a faster framework | Add pages and bolt on features on top of your current site |
| Your existing URLs | New structure, planned for SEO from scratch | Preserved — same addresses, kept exactly as they are | Untouched — we only add to what's there |
| Effect on Google rankings | Fresh start; rankings build from launch | No reset — URLs don't change, so there's nothing to redirect | No effect on existing pages; new pages add to your footprint |
| Booking, lead capture, automation | Built in by default | Built in as part of the rebuild | Bolted on without a full rebuild |
| Typical use | Brand-new business or a complete overhaul | Modernise a site that already ranks | A few new pages or a section that needs fixing |
FAQ
Common Questions
Can you rebuild my site without losing my Google rankings?▼
Yes. When we rebuild, we keep your existing URL structure — every page stays at the same address it's at now. Because the URLs don't change, there's nothing to redirect and no ranking reset: Google sees the same pages, just faster and better built. This is the safest way to modernise a site that already ranks. The only time rankings move is when we deliberately restructure for SEO, and even then we set up proper 301 redirects so link equity carries across.
Do I have to start from scratch?▼
No. Starting from scratch is one of three ways we build, not the only one. If your current site is fundamentally sound, we can build on top of it instead — adding pages, improving the sections that are letting you down, and connecting bookings, lead capture, or automation. We only recommend a full from-scratch build when there's nothing worth keeping, and we'll tell you honestly which option fits.
What if I just want a few pages added?▼
That's the build-on-existing path, and it's completely fine. We work on top of your current website — adding the pages you need, tidying up the design where it matters, and wiring in booking widgets, contact forms, or a chatbot — without touching the rest. No full rebuild, no disruption to the pages that are already working.
How much does a website cost?▼
Every website is quoted custom. The price depends on scope: number of pages, whether you need a booking system, e-commerce, or custom features, and whether it's a new build, a rebuild, or work on your existing site. We provide a fixed quote after a discovery call. No public price list, no surprises once we start.
How long does it take to build a website?▼
Most websites are designed, built, and launched within 2-4 weeks. Complex sites with custom integrations may take 4-6 weeks. We provide a clear timeline during the planning phase.
Do I need to provide content?▼
No. We write all the copy for you, optimised for SEO and conversions. We just need basic information about your business — services, pricing, team — and we handle the rest.
Will my website work on mobile?▼
Absolutely. Every website we build is mobile-first — designed for phones first, then scaled up for tablets and desktops. Over 70% of your visitors will be on mobile.
Can you integrate my booking system?▼
Yes. Direct integrations with Cliniko, Power Diary, ServiceM8, Tradify, Calendly, Square Appointments, Mindbody, Google Calendar, Outlook, and Apple Calendar. The embeddable booking widget drops into any page on your site so visitors can book without leaving — no redirects, no extra tabs. For tools outside the direct list, we connect via Zapier or Make.
What about hosting and maintenance?▼
Hosting is included on Vercel's AU-region edge with content delivered from Sydney and Melbourne POPs for sub-second loads. We handle all updates, security patches, and performance monitoring. Maintenance is month-to-month with no lock-in — 30-day notice to cancel.
Is the website Australian-hosted?▼
Yes. Vercel AU-region edge for content delivery, Supabase AU instances for any back-end database, Twilio Australia for SMS triggers, AU-region GoHighLevel for CRM. Data sovereignty matters — your customer information stays in Australia, which is particularly important for clinics, allied health, legal, and financial services subject to APP 11 (Privacy Act 1988).
Does the website come with after-hours lead capture?▼
Yes. Standard build includes the AI chatbot for 24/7 visitor engagement, online booking that accepts appointments overnight and on weekends, lead capture forms with instant SMS notification to your mobile, and a missed-call text-back trigger if a visitor clicks a click-to-call button and you don't answer. The site is generating qualified enquiries while you sleep, on weekends, and on public holidays.
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Pricing
Custom quote
Every package is built and priced around your business, so the number matches the actual work. We quote after a 30-minute discovery call. No public price list, no lock-in.
Book a discovery callBrowse By Industry
Website design by industry
Conversion-focused websites built specifically for your trade or profession. Twelve industries, one approach: clear positioning, fast loading, and a structure that turns visitors into customers.
Style Library
PICK A LOOK YOU LOVE
Browse 50+ curated design directions. Whichever you choose, we'll build your site in that style.
Editorial
Boutique clinics, magazines, premium services
Marble & Gold
Luxury aesthetic clinics, premium law firms
Minimalism
Refined services, single-product brands
Japanese Zen
Holistic clinics, day spas, Japanese restaurants
Art Deco
Cosmetic clinics, cocktail bars, hotels
Data Bento
Analytics SaaS, dashboards, fintech
Local
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We're Brisbane-based and work with service businesses right across Australia. Browse our local pages for what we do in your city.
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