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Websites that turn visitors into customers

A website for an Australian service business has one job: turn the person on the page into a booking, a phone call, or a contact form submission. Done properly, that means mobile-first design, sub-2-second load times, click-to-call buttons that work on a tradie's phone, online booking integration that syncs to your calendar, contact forms that push leads straight into your CRM, schema markup that helps Google understand what you sell, and a layout that doesn't fight the way customers actually scan a page. According to a PRNewswire study, 76% of consumers check a business's online presence before visiting in person, and a Deloitte study of 30 million user sessions found that even a 0.1-second improvement in load times increases conversion rates by 8% on retail sites. There are three ways we build, and you don't have to start from scratch to work with us. We build a new website from scratch when you have nothing yet, or what you have is beyond saving — a full custom build, designed, developed, and launched. We rebuild and keep your URLs when your current site works but looks dated or loads slowly — we recreate it on a faster framework while preserving your existing URL structure, so your Google rankings don't reset and there's nothing to redirect. Or we build on your existing site when you're happy with most of it — we add pages, sharpen weak sections, and bolt on bookings, lead capture, or automation without tearing the whole thing down. Whichever path fits, LUNA Systems builds on modern frameworks (Next.js, Astro) hosted on Vercel's Australian edge, with bookings, lead capture, review widgets, and CRM connections built in by default rather than bolted on later. No 12-month maintenance contracts. Quoted as a fixed-fee project after the discovery call.

By Justine Coupland · Last updated May 2026

How It Works

How It Works

1

Discovery & Strategy

We learn your business, competitors, and goals. We plan the site structure, pages, and conversion strategy.

2

Design & Build

We design and develop your site on a modern, fast framework. Mobile-first, SEO-optimised, and built to convert.

3

Content & SEO

We write compelling copy, optimise for search engines, and set up analytics so you can track results.

4

Launch & Support

We launch your site, connect it to your automation systems, and provide ongoing support and updates.

What's Included

Features

Three ways we build — a new website from scratch, a rebuild that keeps your existing URLs, or work built on top of the site you already have
New website from scratch — full custom design, build, and launch when you're starting fresh or your current site is beyond saving
Rebuild, keep your URLs — we recreate and redesign your site on a faster framework while preserving your URL structure, so your Google rankings hold and there are no 301 redirects to manage
Build on your existing site — add pages, fix weak sections, and bolt on bookings, lead capture, or automation without a full rebuild
Custom design — no templates, built for your brand
Mobile-first responsive design
SEO-optimised from day one
Fast-loading (under 2 seconds)
Online booking integration with embeddable widget — direct calendar sync with Cliniko, ServiceM8, Google Calendar, Calendly
Lead capture forms with automation — direct CRM push to HubSpot, GoHighLevel, or Zapier/Make targets
Google review widget integration
SSL security and HTTPS
Analytics and conversion tracking — GA4, GSC, Vercel Speed Insights
Ongoing maintenance and updates
Australian-hosted — Vercel AU-region edge, Supabase AU instances for any back-end, with content delivered from Sydney/Melbourne POPs for sub-second loads
Integrates with Xero, MYOB, Stripe, Square, Mailchimp, and ServiceM8/Tradify for tradies
After-hours coverage built in — bookings, enquiries, and chatbot enabled overnight, on weekends, and on public holidays without owner action
Setup in 2-4 weeks from kick-off to live, including content writing, design, build, SEO setup, and launch
No lock-in maintenance contract — month-to-month maintenance plans with 30-day notice

Industry Examples

How Different Businesses Use This

Tradies

Service area pages for local SEO, emergency call buttons, quote request forms direct to ServiceM8, before/after galleries, missed-call text-back enabled by default

Salons

Online booking widget with Instagram + GBP integration, service menu with deposit-required services, team profiles, automated review request widget showing live Google rating

Gyms

Class schedule with one-tap booking, trial signup forms with auto-enrolled welcome sequence, member testimonials, pricing tables with Stripe/Square checkout

Clinics

Patient booking portal with Cliniko or Power Diary sync, practitioner profiles with AHPRA registration numbers, AHPRA-compliant service descriptions, FAQ sections with FAQPage schema

How It Compares

See How We Stack Up

There are three ways we build, and the right one depends on what you already have. You don't have to start from scratch to work with us.

New website from scratchRebuild, keep your URLsBuild on your existing site
Best whenYou have no site, or what you have is beyond savingYour site works but looks dated or loads slowlyYou're happy with most of your site and just want more
What we doDesign, build, and launch a full custom siteRecreate and redesign your site on a faster frameworkAdd pages and bolt on features on top of your current site
Your existing URLsNew structure, planned for SEO from scratchPreserved — same addresses, kept exactly as they areUntouched — we only add to what's there
Effect on Google rankingsFresh start; rankings build from launchNo reset — URLs don't change, so there's nothing to redirectNo effect on existing pages; new pages add to your footprint
Booking, lead capture, automationBuilt in by defaultBuilt in as part of the rebuildBolted on without a full rebuild
Typical useBrand-new business or a complete overhaulModernise a site that already ranksA few new pages or a section that needs fixing

FAQ

Common Questions

Can you rebuild my site without losing my Google rankings?

Yes. When we rebuild, we keep your existing URL structure — every page stays at the same address it's at now. Because the URLs don't change, there's nothing to redirect and no ranking reset: Google sees the same pages, just faster and better built. This is the safest way to modernise a site that already ranks. The only time rankings move is when we deliberately restructure for SEO, and even then we set up proper 301 redirects so link equity carries across.

Do I have to start from scratch?

No. Starting from scratch is one of three ways we build, not the only one. If your current site is fundamentally sound, we can build on top of it instead — adding pages, improving the sections that are letting you down, and connecting bookings, lead capture, or automation. We only recommend a full from-scratch build when there's nothing worth keeping, and we'll tell you honestly which option fits.

What if I just want a few pages added?

That's the build-on-existing path, and it's completely fine. We work on top of your current website — adding the pages you need, tidying up the design where it matters, and wiring in booking widgets, contact forms, or a chatbot — without touching the rest. No full rebuild, no disruption to the pages that are already working.

How much does a website cost?

Every website is quoted custom. The price depends on scope: number of pages, whether you need a booking system, e-commerce, or custom features, and whether it's a new build, a rebuild, or work on your existing site. We provide a fixed quote after a discovery call. No public price list, no surprises once we start.

How long does it take to build a website?

Most websites are designed, built, and launched within 2-4 weeks. Complex sites with custom integrations may take 4-6 weeks. We provide a clear timeline during the planning phase.

Do I need to provide content?

No. We write all the copy for you, optimised for SEO and conversions. We just need basic information about your business — services, pricing, team — and we handle the rest.

Will my website work on mobile?

Absolutely. Every website we build is mobile-first — designed for phones first, then scaled up for tablets and desktops. Over 70% of your visitors will be on mobile.

Can you integrate my booking system?

Yes. Direct integrations with Cliniko, Power Diary, ServiceM8, Tradify, Calendly, Square Appointments, Mindbody, Google Calendar, Outlook, and Apple Calendar. The embeddable booking widget drops into any page on your site so visitors can book without leaving — no redirects, no extra tabs. For tools outside the direct list, we connect via Zapier or Make.

What about hosting and maintenance?

Hosting is included on Vercel's AU-region edge with content delivered from Sydney and Melbourne POPs for sub-second loads. We handle all updates, security patches, and performance monitoring. Maintenance is month-to-month with no lock-in — 30-day notice to cancel.

Is the website Australian-hosted?

Yes. Vercel AU-region edge for content delivery, Supabase AU instances for any back-end database, Twilio Australia for SMS triggers, AU-region GoHighLevel for CRM. Data sovereignty matters — your customer information stays in Australia, which is particularly important for clinics, allied health, legal, and financial services subject to APP 11 (Privacy Act 1988).

Does the website come with after-hours lead capture?

Yes. Standard build includes the AI chatbot for 24/7 visitor engagement, online booking that accepts appointments overnight and on weekends, lead capture forms with instant SMS notification to your mobile, and a missed-call text-back trigger if a visitor clicks a click-to-call button and you don't answer. The site is generating qualified enquiries while you sleep, on weekends, and on public holidays.

Pricing

Custom quote

Every package is built and priced around your business, so the number matches the actual work. We quote after a 30-minute discovery call. No public price list, no lock-in.

Book a discovery call

Local

Find us in your city

We're Brisbane-based and work with service businesses right across Australia. Browse our local pages for what we do in your city.

Ready to Get Started?

Book your free discovery call and we'll design a custom automation plan for your business.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start. No hard sell.

Free discovery call — 30 minutes
Custom plan tailored to your business
Australia-wide service