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Websites, SEO and automation built for home service businesses

LUNA Systems builds websites, marketing, and automation for Australian home service businesses — cleaners, landscapers, pest control, painters, HVAC technicians, and handyman services. A home services website is the foundation: a fast, mobile-first site with a tap-to-call number, your services and service areas, and the trust signals that win the booking. Local SEO and a strong Google Business Profile then get that site found for 'near me' and service-plus-suburb searches across every suburb you cover. Behind the site sits the automation that suits a mobile workforce: AI phone answering for when technicians are on-site, smart scheduling with travel time management, recurring service reminders, and quote follow-up sequences. For home service businesses this typically lifts booking rates by 25-35% through faster response, and cuts admin by 10-15 hours a week — with the website and SEO bringing the work in, and the automation booking and converting it.

By Justine Coupland

The Problem

What's costing you money right now

Missing calls when technicians are on-site

Your best workers can't answer phones during jobs. Every unanswered call is a potential customer calling your competitor.

Scheduling complexity across service areas

Managing multiple technicians, different service areas, travel time, and job durations manually leads to inefficiency and double-bookings.

Recurring service management

Keeping track of which clients need monthly, quarterly, or annual services is impossible with manual systems.

Quote follow-up falling through cracks

You spend time quoting jobs but never follow up. The customer goes with whoever chases them.

The cost of doing nothing

Why fast response wins the job

0%

of calls to small businesses go unanswered

(411 Locals, 2024)

more likely to convert when you reply within 5 minutes

(Harvard Business Review)

0

hours is the average business's lead follow-up time

(Lead Response Management)

$0k

a year lost to five missed calls a week

(411 Locals call data)

The Solution

How LUNA fixes this

ServiceHow It Helps
Home Services Website DesignA fast, mobile-first website with a tap-to-call number, your services and service areas, and the trust signals that win the booking. Built to turn a Google search into a job.
Local SEORanking for 'near me' and service-plus-suburb searches across every area you cover, so customers find you on Google instead of a competitor down the road.
Google Business ProfileProfile optimised for the local map pack where most home-services searches get decided. Service areas, photos, and steady reviews that lift you above nearby providers.
AI Phone AnsweringProfessional AI answers every call, captures job details, assesses urgency, and schedules appointments — even when your entire team is on-site.
Smart SchedulingAutomated scheduling with travel time buffers, technician skill matching, and service area management. Customers book online or through the AI.
Recurring Service RemindersAutomatic reminders sent to clients when their next service is due. Monthly cleaning, quarterly pest control, annual gutter clean — all managed automatically.
Quote Follow-Up AutomationAfter quoting, the system follows up at 3, 7, and 14 days. Includes a one-click accept button and easy scheduling.

Also for home services

Need a website too?

We build conversion-focused, mobile-first websites for service businesses like yours. Designed to turn visitors into booked customers.

See our website design

Investment

What does it cost?

Every quote is custom. Pricing depends on scope (single-outcome vs full stack), call volume, your existing tools, and what compliance applies. We quote after a 30-minute discovery call so the number matches the actual work. No public price list. No lock-in.

FAQ

Common questions

Do you build websites for home service businesses?

Yes. A home services website is a common starting point. We build fast, mobile-first sites with a tap-to-call number, your services and service areas, and the trust signals that win the booking. We can do local SEO and call automation alongside them, and most sites are live within two to four weeks of kickoff.

Can you do SEO for my home services business?

Yes. Local SEO means ranking for 'near me' and service-plus-suburb searches across every area you cover, alongside a well-optimised Google Business Profile. It's how customers find you on the map instead of a competitor. SEO builds over two to four months. We quote a website, SEO, or the full stack after a 30-minute discovery call.

Can the system handle multiple technicians in different areas?

Yes. Each technician can have their own calendar, service area, skill set, and availability. The system routes jobs to the right person based on location, availability, and expertise.

How does recurring service management work?

You set the service interval (monthly, quarterly, etc.) for each client. The system automatically sends reminders when service is due and offers easy one-click rebooking.

Can customers book specific services online?

Yes. Your online booking page shows all your services with descriptions, durations, and pricing. Customers select what they need and pick an available time.

What about seasonal demand fluctuations?

You can adjust availability, add seasonal services, and run targeted campaigns during peak periods. The system scales with your business needs throughout the year.

Ready to automate your business?

Book a free 30-minute discovery call. We'll identify opportunities specific to your industry and build a custom automation plan.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start. No hard sell.

Free discovery call — 30 minutes
Custom plan tailored to your business
Australia-wide service