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Websites, SEO and automation built for home service businesses

Australia-wideNo lock-in contractsQuoted per business

Your technicians can't answer the phone from inside a roof cavity or under a client's house, and every unanswered call is a booking your competitor picks up instead. LUNA Systems closes that gap for Australian home service businesses: cleaners, landscapers, pest control, painters, HVAC technicians and handyman services. A fast, mobile-first website with a tap-to-call number, your services and service areas is the starting point, backed by local SEO and a strong Google Business Profile that get you found for 'near me' and service-plus-suburb searches across every area you cover. Behind the site sits the automation built for a mobile workforce: AI phone answering for when technicians are on-site, smart scheduling with travel time management, recurring service reminders for monthly and quarterly jobs, and quote follow-up sequences at 3, 7 and 14 days. Businesses running this typically lift booking rates by 25% to 35% through faster response and cut admin by 10 to 15 hours a week.

By Justine Coupland

The problem

What's costing you money right now

Missing calls when technicians are on-site

Your best workers can't answer phones during jobs. Every unanswered call is a potential customer calling your competitor.

Scheduling complexity across service areas

Managing multiple technicians, different service areas, travel time, and job durations manually leads to inefficiency and double-bookings.

Recurring service management

Keeping track of which clients need monthly, quarterly, or annual services is impossible with manual systems.

Quote follow-up falling through cracks

You spend time quoting jobs but never follow up. The customer goes with whoever chases them.

No visibility into which properties are due

A pest control round or a gutter clean has a natural rhythm, but without a system tracking it, that rhythm lives in someone's head or a spreadsheet nobody updates, and properties quietly fall off the schedule.

Why fast response wins the job

0%

of calls to small businesses go unanswered

(411 Locals, 2024)

more likely to convert when you reply within 5 minutes

(Harvard Business Review)

0

hours is the average business's lead follow-up time

(Lead Response Management)

$0k

a year lost to five missed calls a week

(411 Locals call data)

How LUNA fixes this

ServiceHow It Helps
Home Services Website DesignA fast, mobile-first website with a tap-to-call number, your services and service areas, and the trust signals that win the booking. Built to turn a Google search into a job.
Local SEORanking for 'near me' and service-plus-suburb searches across every area you cover, so customers find you on Google instead of a competitor down the road.
Google Business ProfileProfile optimised for the local map pack where most home-services searches get decided. Service areas, photos, and steady reviews that lift you above nearby providers.
AI Phone AnsweringProfessional AI answers every call, captures job details, assesses urgency, and schedules appointments, even when your entire team is on site. The AI receptionist built for home service teams who can't get to the phone.
Smart SchedulingAutomated scheduling with travel time buffers, technician skill matching, and service area management. Customers book online or through the AI.
Recurring Service RemindersAutomatic reminders sent to clients when their next service is due. Monthly cleaning, quarterly pest control, annual gutter clean: all managed automatically.
Quote Follow-Up AutomationAfter quoting, the system follows up at 3, 7, and 14 days. Includes a one-click accept button and easy scheduling.
Property Service HistoryEvery property gets a running record of what's been done and when, so a technician arriving for a pest treatment or an HVAC service can see the last visit, what was found, and what's due next, without ringing the office first.
Review AutomationAfter a completed clean, treatment or service call, the customer gets a one-click Google review request, building the local review count that decides who gets picked for the next 'near me' search.

Investment

What does it cost?

Pricing is worked out per business, because a single outcome like call answering costs far less than the full website-plus-automation stack. Team size, service areas and call volume all play into the figure. Book a 30-minute discovery call for an exact quote, no public price list, no lock-in.

Common questions

Do you build websites for home service businesses?

Yes. A home services website is a common starting point. We build fast, mobile-first sites with a tap-to-call number, your services and service areas, and the trust signals that win the booking. We can do local SEO and call automation alongside them, and most sites are live within two to four weeks of kickoff.

Can you do SEO for my home services business?

Yes. Local SEO means ranking for 'near me' and service-plus-suburb searches across every area you cover, alongside a well-optimised Google Business Profile. It's how customers find you on the map instead of a competitor. SEO builds over two to four months. We quote a website, SEO, or the full stack after a 30-minute discovery call.

Can the system handle multiple technicians in different areas?

Yes. Each technician can have their own calendar, service area, skill set, and availability. The system routes jobs to the right person based on location, availability, and expertise.

How does recurring service management work?

You set the service interval (monthly, quarterly, etc.) for each client. The system automatically sends reminders when service is due and offers easy one-click rebooking.

Can customers book specific services online?

Yes. Your online booking page shows all your services with descriptions, durations, and pricing. Customers select what they need and pick an available time.

What about seasonal demand fluctuations?

You can adjust availability, add seasonal services, and run targeted campaigns during peak periods. The system scales with your business needs throughout the year.

Does it work for pest control, cleaning and HVAC differently, or is it one system?

It's one system configured to how each service actually runs. A pest control round, a recurring clean and an HVAC service call have different intervals, different job durations and different compliance notes, so we set the service types, reminder cadence and technician skill matching to match your specific business rather than a one-size-fits-all template.

Can I see the service history for a specific property?

Yes. Every job logs against the property, so you can pull up what was done, when, by whom, and what was found, useful for repeat customers, warranty questions and technicians who need context before they arrive on site.

Ready to automate your business?

Book a free 30-minute discovery call. We'll identify opportunities specific to your industry and build a custom automation plan.

Get in touch

Ready to grow your business?

Tell us a bit about what you're after and we'll get back to you within one business day with honest advice on where to start.

Free discovery call (30 minutes)
Custom plan tailored to your business
Australia-wide service