Founder, LUNA Systems
Justine Coupland
Registered Nurse (AHPRA: NMW0002113429), former beauty therapist, business automation specialist. Based in Brisbane, serving Australian service businesses nationwide.
About
Background
Justine founded LUNA Systems in 2023 after years working in Australian healthcare and aesthetics. She holds a Bachelor of Nursing (Distinction) and a Bachelor of Science (Psychology), and is a registered nurse under AHPRA registration NMW0002113429 (verifiable at ahpra.gov.au).
LUNA Systems was named after her chihuahua, Luna. The company builds done-for-you automation for Australian service businesses — AI phone answering, chatbots, booking systems, review automation, and CRM setup — for tradies, salons, gyms, clinics, and accountants.
Justine writes about business automation, AI adoption for small business, and Australian compliance (including AHPRA advertising rules for healthcare clinics) on the LUNA Systems blog.
Expertise
What Justine writes about
- Business automation for service businesses — AI phone answering, chatbots, booking automation, missed-call text-back, CRM setup, workflow automation.
- Healthcare clinic compliance — AHPRA-aware automation, patient intake, appointment booking, AHPRA advertising rules.
- AI adoption for Australian SMBs — practical guidance on which tools to use, where AI helps, and where it doesn't.
- Website design for Australian service businesses — conversion-focused websites for tradies, salons, gyms, and professional services.
Credentials
Qualifications
- Registered Nurse (AHPRA: NMW0002113429)
- Bachelor of Nursing (Distinction)
- Bachelor of Science (Psychology)
- Founder, LUNA Systems — automation for Australian service businesses
Contact
Connect with Justine
- LinkedIn: linkedin.com/in/justine-coupland
- Email: hello@lunasystems.com.au