Everything You Need to Never Miss a Lead Again
We don't sell off-the-shelf software. Every solution is built specifically for your business, your industry, and the way you work.
Every system is completely customised and personalised to fit your business
We don't believe in one-size-fits-all pricing. During our discovery call, we'll identify exactly what you need so you only pay for services that drive real value for your business.
What Services Does LUNA Systems Offer?
Business automation for small businesses is the use of software systems and artificial intelligence to handle repetitive administrative tasks automatically. This includes answering phone calls with AI voice agents, responding to website enquiries via chatbot, sending appointment reminders to reduce no-shows, following up on quotes automatically, requesting Google reviews after completed jobs, and managing all customer messages from SMS, email, Facebook, and Instagram in a single inbox. For Australian service businesses such as plumbers, salons, gyms, and accountants, automation typically reduces administrative workload by 10-15 hours per week and captures leads that would otherwise be lost outside business hours.
By Justine Coupland | Last updated March 2026
Who Is This For
WHO IS THIS FOR?
If you run a local service business and you're tired of missing leads, this is for you.
Health & Wellness
Clinics, gyms, therapists, physiotherapists, chiropractors, yoga studios
Beauty & Personal Care
Salons, spas, barbers, nail technicians, aesthetics clinics, makeup artists
Home & Trade Services
Plumbers, electricians, cleaners, landscapers, decorators, HVAC, pest control
Professional Services
Accountants, lawyers, consultants, real estate agents, financial advisors, coaches
Automotive
Auto repair, mechanics, detailing, body shops, tire shops, mobile mechanics
Hospitality & Events
Restaurants, cafes, event venues, catering, hotels, photographers, florists
The Problem
The Problem Most Businesses Face
| Before Automation | With LUNA Automation |
|---|---|
| ×Missing leads because you're too busy or it's after hours | ✓AI captures and qualifies leads 24/7, even at 11pm on Sunday |
| ×Juggling 5 different apps for messages | ✓All messages in one inbox with full conversation history |
| ×Playing phone tag to book appointments | ✓Customers book themselves, reminders sent automatically |
| ×Forgetting to follow up with quotes | ✓Follow-ups happen on autopilot — no leads slip through |
| ×Not enough Google reviews (too busy to ask) | ✓Reviews requested automatically after every job |
| ×No time for marketing or SEO | ✓AI manages your online presence automatically |
What You Get
What You Get
Below are the automation services we offer. On the discovery call, we'll design a custom package with only what your business needs — no wasted spend.
Customer Communication
Your customers get instant responses, even when you're busy or closed.
💬Website Chat▼
What It Does
Visitors to your website get instant answers to their questions, 24/7. We set up a chat system that knows your business, qualifies leads, collects contact details, and books appointments — even when you're asleep or with another customer.
Why You Care
You never lose a lead to a competitor because you were too busy to reply. Hot leads get passed directly to you while time-wasters get filtered out.
Real-World Example
Plumber: Chat asks 'Is this an emergency?' Emergency calls get flagged immediately, routine jobs get scheduled automatically.
Salon: 'Looking for a cut, colour, or treatment?' Captures their preference and shows available times instantly.
📞Phone Answering▼
What It Does
Your phone gets answered professionally, 24/7. The system handles bookings, takes messages, answers common questions, and routes urgent calls straight to you.
Why You Care
No more missing calls while you're with a customer or after hours. Every caller gets a professional response, and you never lose business to voicemail again.
Real-World Example
Electrician: System asks 'Is this an emergency?' If yes, you get an immediate SMS with caller details. If no, they get booked for a callback during business hours.
Gym: 'Looking to join or book a class?' Takes their info, explains membership options, books them for a free trial.
📨Message Management▼
What It Does
All your messages land in one place — SMS, email, Facebook, Instagram, WhatsApp, Google Business. See the full conversation history with each customer, no matter which channel they used.
Why You Care
Stop juggling five different apps. Reply from one place, see the complete conversation, and never lose track of a customer again.
Real-World Example
A customer messages you on Facebook, then texts a photo, then emails a question. You see it all in one thread, reply once, and they get your response on their preferred channel.
📅Online Booking▼
What It Does
Customers book themselves directly into your calendar online. They get instant confirmation, automatic reminders via SMS and email, and can reschedule if needed. No double-bookings, no no-shows.
Why You Care
No more phone tag trying to find a time that works. Customers book when they're ready (even at 11pm), reminders cut no-shows by 80%, and your calendar stays organized automatically.
Real-World Example
Physiotherapist: Client books Tuesday 3pm at 11pm Sunday night. Gets instant confirmation, 24-hour reminder, 2-hour reminder. If they can't make it, they reschedule themselves without calling you.
Day-to-Day Operations
The administrative work gets handled automatically so you can focus on billable work.
📅Scheduling▼
What It Does
Intelligent booking that prevents double-bookings, manages buffer times between appointments, blocks out holidays, and ensures you're never overbooked. Syncs with Google Calendar, Outlook, or any calendar you use.
Why You Care
No more scheduling nightmares. Travel time, prep time, lunch breaks — all handled automatically. Your calendar stays organized without you touching it.
Real-World Example
Mobile mechanic: System blocks 30 minutes travel time between jobs based on postcodes. If you're running late, it automatically texts upcoming customers with the delay.
Hair salon: Three stylists, different services, different durations. System prevents clashes, manages chair allocation, ensures you don't book two colours when you only have one sink.
🔄Follow-Ups▼
What It Does
Automatically chases quotes, abandoned bookings, and completed jobs. Sends reminders about service renewals, maintenance checks, or repeat appointments. Keeps leads warm until they're ready to book.
Why You Care
Most businesses lose 60% of potential customers because they forget to follow up. This ensures every lead gets the right message at the right time, without you having to remember.
Real-World Example
Cleaner: After sending a quote, system sends a gentle reminder 3 days later, then again after a week. If they don't book after 2 weeks, offers a limited-time discount.
Personal trainer: 6 weeks after a client's last session, they get a 'We miss you!' message with an offer to restart. Past clients stay engaged automatically.
💳Invoicing & Payments▼
What It Does
Send invoices automatically after jobs, take deposits when bookings are made, process payments online, and chase overdue invoices. Integrates with Stripe, Square, PayPal, or your existing payment processor.
Why You Care
Get paid faster without chasing. Reduce no-shows by taking deposits. Eliminate manual invoicing admin. Never forget to charge someone again.
Real-World Example
Landscaper: When you complete a job, invoice sent immediately via SMS and email. If not paid within 7 days, polite reminder goes out automatically. Client can pay with one click.
Beauty therapist: Bookings require a $20 deposit. No-shows are already covered. Balance invoice sent automatically after the appointment.
⚡Workflow Management▼
What It Does
Set up custom workflows triggered by specific events: new lead, booking confirmed, job completed, payment received. Automatically assign tasks to team members, send internal notifications, or trigger actions in other systems you use.
Why You Care
Eliminate manual admin. When something happens in your business, the right actions trigger automatically. Nothing falls through the cracks, and your team always knows what to do next.
Real-World Example
Plumber: Emergency booking triggers: (1) SMS to on-call plumber, (2) parts order for common items, (3) calendar block for estimated duration, (4) customer gets technician details and ETA.
Clinic: First appointment triggers: (1) welcome email with forms, (2) task for admin to review medical history, (3) reminder to therapist to review notes before session.
Reviews & Reputation
More 5-star reviews, handled automatically, so new customers trust you before they even call.
⭐Review Requests▼
What It Does
Automatically asks for reviews after every completed job via SMS and email. Smart timing — waits until the customer has actually experienced your service. One-click review links for Google, Facebook, or wherever matters most for your business.
Why You Care
More reviews = more trust = more customers. Most businesses forget to ask, or feel awkward about it. The system asks professionally every single time, so your review count grows consistently without you doing anything.
Real-World Example
Cleaner: 2 hours after job completion, customer gets a text: 'Hi Sarah, thanks for choosing us today! If you're happy with the clean, we'd love a quick Google review: [link]. Takes 30 seconds.'
Personal trainer: After 4 sessions (when they've seen results): 'You've been crushing it! Mind leaving us a review to help others start their fitness journey? [link]'
⭐Review Monitoring▼
What It Does
See all your reviews from Google, Facebook, Trustpilot, and industry-specific sites in one dashboard. Get instant notifications when new reviews come in. Track your average rating over time and spot trends.
Why You Care
Stop checking five different websites every day. See everything in one place, respond quickly to feedback (especially negative reviews before they hurt you), and understand what customers actually think.
Real-World Example
You wake up to a notification: 'New 2-star Google review.' You see it immediately, respond professionally within an hour, turn the situation around. Customer updates to 5 stars because you cared enough to fix the issue.
💬Review Responses▼
What It Does
Drafts professional responses to reviews (both positive and negative) in your brand voice. You can edit before sending, or set it to auto-reply to 5-star reviews with a thank you.
Why You Care
Responding to reviews shows you care and improves your reputation. But manually replying to every review takes time. This makes it fast, so you respond consistently instead of letting reviews pile up unanswered.
Real-World Example
Restaurant: 5-star review comes in, instant reply: 'Thanks so much Emma! We're thrilled you enjoyed the pasta. Can't wait to welcome you back soon. - The team at Bella's'
Tradesperson: Negative review about being late. Drafted response: 'We sincerely apologize for the delay. We've reviewed our scheduling to prevent this. We'd love to make it right - please contact us directly.' You review, adjust tone, and send.
🌐Website Display▼
What It Does
Embeds your best reviews directly on your website. Shows star ratings, customer testimonials, and review counts. Updates automatically as new reviews come in.
Why You Care
Social proof sells. When potential customers see real reviews from happy customers on your website, they trust you more and are more likely to book.
Real-World Example
Someone lands on your website, sees '4.9 stars from 127 happy customers' with recent reviews displayed. They read: 'Best plumber I've ever used - prompt, professional, fair price.' They're now 10x more likely to call you instead of shopping around.
Marketing & Visibility
Keep your business visible online without becoming a marketing expert.
🌐Directory Management▼
What It Does
Keeps your business information accurate and consistent across Google, Facebook, Bing, Apple Maps, Yelp, and 50+ other directories. Update once and everything syncs automatically.
Why You Care
Inconsistent listings confuse customers and hurt your Google ranking. Manual updates across 50+ sites take hours. This keeps everything synced automatically.
Real-World Example
You move premises or change your phone number. Update it once, and within 24 hours it's corrected on Google, Facebook, Apple Maps, Yelp, and everywhere else.
🌐Local Search▼
What It Does
Creates content for your website and Google Business Profile that helps you show up when locals search for what you do. Service pages, blog posts, FAQs — all written to target the searches people actually use in your area.
Why You Care
Ranking higher in Google = more customers finding you without paying for ads. But creating good search-friendly content takes hours and expertise you don't have.
Real-World Example
Plumber in Sydney: System creates 'Emergency Plumber in Parramatta - 24/7 Service' blog post, optimizes your Google Business Profile for 'plumber near me Sydney', creates service pages for local searches. You start ranking on page 1.
🔄Content Creation▼
What It Does
Creates and publishes content automatically to your Google Business Profile, website blog, and social media. Tips, project showcases, seasonal offers — all written in your brand voice.
Why You Care
Consistent content keeps you visible and signals to Google you're an active, trustworthy business. But finding time to write posts every week is impossible.
Real-World Example
Every Monday: Google Business post 'Winter Special - 15% off gutter cleaning this month.' Thursday: blog post '5 Signs You Need Your Boiler Serviced Before Winter.' Saturday: social post showcasing your best recent job. All automatic.
🔗Social Media▼
What It Does
Publish once and your content automatically goes to Facebook, Instagram, LinkedIn, and Google Business Profile. Optimizes format for each platform and schedules for optimal times.
Why You Care
Staying active on social media matters, but manually posting to different platforms is exhausting. This maintains a consistent presence everywhere with a fraction of the effort.
Real-World Example
You post a before/after photo once. It automatically goes out to Instagram, Facebook, LinkedIn, and Google Business. One action, multiple platforms covered.
📊Performance Reports▼
What It Does
Every week you get a simple report showing: leads generated, bookings made, reviews gained, website visitors, where customers found you, and ROI. Plain English, no jargon.
Why You Care
You need to know if this is working. These reports show exactly what's driving results, so you can double down on what works and cut what doesn't.
Real-World Example
Monday morning email: 'Last week - 14 new leads (8 from Google, 4 from Facebook ads, 2 from website), 9 bookings confirmed, 3 new 5-star reviews, website traffic up 22%.'
Mobile App
Run your business from your pocket.
📱Mobile App Features▼
What It Does
Reply to messages from all channels in one app, view and manage bookings, send invoices and track payments on the go, check and respond to reviews, get push notifications for new leads, and see real-time dashboards showing what's happening right now.
Why You Care
You're not always at a desk. The mobile app means you can manage your entire business from your pocket — respond to leads, check your calendar, and track payments while you're on the go.
Real-World Example
You're at a job site. Phone buzzes: 'New lead from website — Sarah needs a quote for bathroom renovation.' You tap the notification, see her details, send a quick reply: 'Hi Sarah, I can come look at it Thursday — does 2pm work?' She books instantly. Total time: 30 seconds.
Custom Solutions
Got a weird workflow or unique process? We'll build whatever you need.
🔧Custom Automations & Integrations▼
What It Does
If it can be automated, we can build it. Custom integrations between your existing tools, industry-specific workflows, bespoke reporting, unique booking logic, data migration from old systems — whatever your business needs.
Why You Care
Every business has that one process that's unique to them. Off-the-shelf software forces you to change how you work. We build around how you already work, just faster and without the manual effort.
Real-World Example
Mechanic: Customer drops off car, gets a text with a link to approve additional work. Approves with one tap, mechanic gets notified instantly, parts get ordered automatically.
Beauty salon: Loyalty system tracks visits. After every 5th appointment, customer automatically gets a free treatment voucher via SMS.
Gym owner: Member hasn't checked in for 2 weeks. Automatic 'We miss you' text. If no response after a week, personal call task assigned to a staff member.
FAQ
Common Questions About Our Services
What does an AI phone answering service do for a small business?▼
An AI phone answering service answers your business calls 24/7 with a professional, natural-sounding AI voice. It can take messages, answer common questions about your services, book appointments directly into your calendar, and route urgent calls to your mobile. For trades and service businesses, it means never missing a job enquiry even when you're on another call, on a job site, or after hours.
How do automated booking systems reduce no-shows?▼
Automated booking systems reduce no-shows by 60-80% through a series of automated reminders. When a customer books, they receive an instant confirmation, a 24-hour reminder, and a 2-hour reminder via SMS and email. If they can't make it, they can reschedule with one click instead of not showing up. The system also collects deposits at booking time, which dramatically reduces last-minute cancellations.
What is review automation and how does it work?▼
Review automation sends a personalised review request to every customer after their job is completed. The timing is optimised — typically 2-4 hours after service delivery when satisfaction is highest. The customer receives a one-click link to leave a Google or Facebook review. Most businesses see their review count grow by 3-5x within the first three months because the system asks consistently, every single time.
Can AI chatbots handle customer enquiries for trade businesses?▼
Yes. We train the chatbot on your specific business — your services, pricing, service areas, and common questions. For a plumber, it might ask if the issue is an emergency, collect the address and problem description, and either book an appointment or flag the lead as urgent. It handles routine enquiries 24/7 and passes qualified leads to you with all the information you need.
What is the difference between a CRM and a booking system?▼
A booking system handles appointment scheduling — customers pick a time, get reminders, and can reschedule. A CRM (Customer Relationship Management) system is broader: it stores all customer information, tracks every interaction across all channels (calls, texts, emails, social media), manages your sales pipeline, and automates follow-up sequences. LUNA Systems includes both, integrated into one platform so everything works together.
What industries benefit most from business automation in Australia?▼
Service businesses with high call volumes and appointment-based models benefit most. This includes trades (plumbers, electricians, HVAC), health and wellness (clinics, gyms, physios), beauty (salons, spas), professional services (accountants, lawyers), automotive (mechanics, detailing), and hospitality. Any business that takes bookings, chases leads, or wants more Google reviews will see immediate ROI from automation.
Want to know what it costs? See our pricing breakdown. Curious about the process? Learn how it works from discovery call to launch. Have more questions? Check our FAQ page.
Ready?
READY TO STOP MISSING LEADS?
Every day you wait is another day losing customers to competitors who've already sorted this.
Custom Pricing
Pay only for what you need
100% Custom
Built for your business, not a template
We Train You
You'll actually understand how to use it
We'll discuss your business, identify opportunities, and create a custom package that fits your needs and budget.