Google Ads & Facebook Ads management that brings booked work

It depends on how your customer buys. If they already know what they need and search for it, Google is usually the first channel to test. If the offer is visual or needs to be introduced before somebody searches, Facebook and Instagram may fit better. Some businesses use both: one captures active searches and the other follows up or creates demand. We recommend the smallest sensible mix rather than selling every platform by default.

It can be when people already search for your service, the likely cost of a booking makes sense against your job value, and your website gives them a clear next step. It is less useful when search demand is tiny, the margin is very low, or the business cannot answer and follow up enquiries quickly. We assess those basics before recommending a test budget.

Meta does not have a fixed price list. The platform uses an auction, so cost changes with your audience, location, competition, campaign goal and creative. You choose a daily or monthly limit. We suggest a testing range after reviewing the market, and Meta bills that spend directly to your account.

It depends on your service area, competitors, average job value, and the cost of reaching your audience. A metro service business might begin testing Google Ads at $1,500 to $3,000 a month, while a regional or niche business may be able to test with $500 to $1,000. Meta testing can sometimes begin around $500 a month, although larger audiences and more creative variations need more data. These are planning ranges, not promised performance thresholds. Your ad spend and our management fee are separate: Google or Meta bills your account directly, and we never take a cut of that spend.

Channel selection, competitor and audience research, campaign setup, search terms and exclusions, budgets, ad copy, creative briefs, Reels, static or carousel variants where relevant, call and form tracking, regular optimisation and a plain-English monthly summary. Landing-page work can also be scoped when the current page is likely to hold the campaign back.

Not always. If an existing service page is fast, specific and gives the visitor one clear action, it may be suitable. A separate landing page makes more sense when the current page covers too many services, does not match the wording of the ad, or makes enquiries hard. We review that before launch rather than building an extra page automatically.

We label and track the path from the ad to the action. That can include phone calls, enquiry forms, online bookings and, where your customer system supports it, the final job value. If part of that path cannot be connected reliably, we tell you what is known and what is missing instead of presenting an estimate as fact.

ROAS means the revenue traced back to advertising compared with the ad spend. ROI goes further by considering other costs, such as management and fulfilment. You do not need to use either acronym: our summary explains how much was spent, how many useful enquiries and bookings came in, and what revenue can be connected when your systems record it.

Most Australian agencies price one of two ways: a fixed monthly fee, or a percentage of your ad spend (commonly 10 to 20%). We only do fixed fees, on either platform. A percentage-of-spend model quietly rewards the agency for getting you to spend more, whether or not it books more work, and that's a conflict we don't want. Our fee depends on the size of the account and how many campaigns we're running, and it's disclosed in writing before you sign.

Some industries don't fit either channel well: low-margin offers, very small audiences, or services where the economics do not support the likely cost of acquiring a customer. We'll tell you on the discovery call if we think another channel is a better use of your budget rather than recommending campaigns we do not believe are a good fit.

No. Month-to-month, cancel any month with 30 days' notice, on either platform. You keep full owner access to your Google Ads and Meta ad accounts either way. If you leave, the account and its history stay with you.

Yes. You have full owner access to both accounts. You can log in any time and see every keyword, ad, or audience, and every dollar. Google and Meta bill your card directly. We never touch your ad spend or run "agency-managed" accounts that hide the data.

Google Ads can begin generating clicks within hours, but enquiry and booking timing depends on search demand, competition, budget, your offer, and the landing page. We usually allow 4 to 6 weeks to collect enough conversion data to make useful optimisation decisions. Meta also needs a learning period while the platform tests audiences and creative. Paid advertising is an iterative process, so we do not promise a fixed number of leads or a guaranteed launch-week result.