Paid advertising that brings booked work, not just clicks and likes

Depends on how your customer buys. If someone needs you urgently and goes straight to Google (trades, emergency services, most professional services), lead with Google Ads. If your offer is visual and aspirational, something people are tempted into rather than urgently hunting for (aesthetics, beauty, gyms, clinics), Meta earns its keep too, often alongside Google. Plenty of service businesses run both. We'll tell you the honest mix on the discovery call rather than selling you everything by default.

It depends on your service area, your competitors, and your average job value, and it's a different floor per platform. For Google Ads, a metro service business in a competitive category usually needs $1,500 to $3,000 a month in ad spend to see consistent volume; a regional or niche business can work on $500 to $1,000. For Meta, the floor is about $500/month. Below it, the data Meta needs to optimise doesn't accumulate fast enough. With $1,500 to $3,000/month where most service businesses see consistent results. Your ad spend and our management fee are two separate things: ad spend is billed directly to your own account by Google or Meta, we never touch it, and we never take a cut of it.

Most Australian agencies price one of two ways: a fixed monthly fee, or a percentage of your ad spend (commonly 10 to 20%). We only do fixed fees, on either platform. A percentage-of-spend model quietly rewards the agency for getting you to spend more, whether or not it books more work, and that's a conflict we don't want. Our fee depends on the size of the account and how many campaigns we're running, and it's disclosed in writing before you sign.

Some industries don't fit either channel well: pure impulse-buy businesses, low-margin retail, anything where the customer isn't actively searching and isn't swayed by a visual offer either. We'll tell you on the discovery call if your business is in one of those categories. We'd rather lose the sale than take your money on a campaign we don't believe in. About half our discovery calls end with "here's what we'd recommend instead."

No. Month-to-month, cancel any month with 30 days' notice, on either platform. You keep full owner access to your Google Ads and Meta ad accounts either way. If you leave, the account and its history stay with you.

Yes. You have full owner access to both accounts. You can log in any time and see every keyword, ad, or audience, and every dollar. Google and Meta bill your card directly. We never touch your ad spend or run "agency-managed" accounts that hide the data.

On Google, first clicks within hours of launch and first bookings usually within the first week; optimised performance (bad campaigns killed, good ones scaled) typically 4 to 6 weeks in once there's enough conversion data. On Meta, the first two weeks are learning mode while the algorithm finds the right audience, with tightening and scaling from week three. Anyone promising a flood of jobs in 24 hours on either platform doesn't understand how the auction works.