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Best Salon Booking Software and Systems: Australia 2026

By Justine Coupland, RN— AHPRA-registered nurse & automation specialist···16 min read

If you run a salon, the booking system is the piece of software your clients actually touch. Get it right and they book themselves at 10pm on the couch; get it wrong and they call during your busiest hour, or worse, book with the salon two suburbs over that made it easier.

LUNA Systems compared six salon booking systems for Australian businesses in 2026: Fresha, Square Appointments, Timely, SimplyBook.me, Kitomba and Phorest. Simple Salon, from an Australian company, is covered after them as one more option.

Search "hair salon booking system" and you get a wall of near-identical product pages, each claiming to be the easiest. This is the honest version: the leading options for Australian salons in 2026, what they actually cost, who they suit, and where an automation layer earns its keep on top.

Running a salon? LUNA Systems builds salon websites, booking and review automation for hair and beauty businesses Australia-wide.

Key takeaways

  • Fresha is not free to run anymore. Expect a subscription of AUD $44.95 a month for one person or AUD $29.95 per team member, on top of a one-off commission on new clients who book through its marketplace.
  • Only two of the six have a genuine free plan. Square Appointments is free for one location with no staff limit; you pay for advanced features or a second location, not for extra staff.
  • SimplyBook.me's free plan is capped at 50 bookings a month and one provider. No credit card, no time limit.
  • Timely and Kitomba suit established multi-stylist salons that want beauty-specific scheduling and reporting more than they want a free calendar.
  • Phorest is priced for salons that will actually use its loyalty and marketing tools. If you only need bookings, you're paying for features you won't touch.
  • None of these six systems chase down no-shows or fill gaps on their own. That's still a separate job, whichever calendar you pick.

Six salon booking software options worth comparing

Fresha

The most widely used salon and beauty booking platform, though not free to run. A 7-day trial gives way to a paid subscription, currently AUD $44.95 a month for a single calendar or AUD $29.95 a month per team member on the Team plan. On top of that, Fresha takes a one-off commission, 20% with an AUD $8 minimum per client, on new clients who book through its marketplace. Returning clients cost nothing extra. The trade is marketplace exposure for a subscription plus a per-new-client fee.

  • Best for: salons that want marketplace discovery alongside the calendar, and don't mind paying a subscription on top of the new-client commission
  • Watch for: the subscription runs whether or not the marketplace sends you anyone, and payment-processing fees apply as well

Square Appointments

Free for a single location with no staff limit, then AUD $40 a month per location for the Plus plan or AUD $90 for Premium as you want more advanced features. Square's strength is that booking, payments, and point-of-sale all live in one system, which is tidy if you already take payments through Square.

  • Best for: salons already in the Square ecosystem, or wanting booking and payments in one place
  • Watch for: the free tier's feature ceiling, things like class booking, waitlists and resource management sit on the paid plans

Timely

A booking platform built specifically for hair and beauty, with strong multi-stylist scheduling, consultation forms, and client history. It's a mid-tier paid tool that most salons find does the core job well. Pricing is per staff member per month, excluding GST: AUD $42 on Build, AUD $65 on Elevate and AUD $79 on Innovate, with a 14-day free trial and no new-client fees.

  • Best for: established multi-stylist salons that want beauty-specific features
  • Watch for: the monthly cost adds up with more staff and add-ons

SimplyBook.me

The most customisable of the six. The booking page can live on your own website and be styled to match your brand, and you turn features on and off as modules. That flexibility is the appeal and, for some, the fiddliness.

  • Best for: salons that want the booking experience on their own site, fully branded
  • Watch for: module-based pricing meaning the features you want may sit across several add-ons

Kitomba

A long-established salon and spa management system with a strong following in Australia and New Zealand. Kitomba leans toward the full-management end, appointment booking sits alongside detailed client history, stock and retail management, and the reporting that owners use to track staff performance and rebooking rates. It suits salons that want the numbers, not just the calendar.

  • Best for: established salons and spas that want deep reporting, stock control, and client-history depth in one system
  • Watch for: it's a heavier, paid platform, more than a solo operator usually needs, and the feature depth comes with a learning curve

Phorest

A salon-specific platform built around client retention and marketing, popular with growing multi-location salons. Beyond booking, Phorest is known for its loyalty program, gift vouchers, and built-in review and rebooking campaigns, the marketing side is its main draw.

  • Best for: growth-focused salons that want loyalty, gift vouchers, and marketing baked into the booking system
  • Watch for: priced for salons ready to use the marketing features, so you're paying for more than a bare calendar if you only need bookings

One more option: Simple Salon

Simple Salon is run by Simple Salon Group Pty Ltd, an Australian company, and says its servers are in Australia. It covers online booking, point of sale, rostering, marketing and reporting. Pricing is per operator per month, with no contract, no sign-up fee and no commission on new clients: AUD $25 on Starter (no SMS included), AUD $45 on Pro (200 SMS per operator) or AUD $55 on Max (300 SMS per operator), with extra SMS billed per message and billing capped at seven operators. It offers a 14-day free trial rather than a free plan.

  • Best for: salons that want published per-operator pricing, no commission on new clients and no lock-in contract
  • Watch for: the price is per operator, so it climbs with each stylist you add until the seven-operator cap, and the Starter plan includes no SMS

How the six compare side by side

Here's what each system actually costs and includes, checked against the vendors' own current pricing pages rather than their marketing copy.

SystemPricing model (AUD)Free tierBest forAustralian presence
FreshaSubscription of $44.95/month (one person) or $29.95/month per team member, plus a one-off 20% commission ($8 minimum per client) on new marketplace clientsNo ongoing free tier, 7-day trial onlySalons chasing marketplace discoveryAUD pricing shown on its pricing page
Square AppointmentsFree for one location; $40/month (Plus) or $90/month (Premium) per location for advanced featuresYes: $0/month for one location, no staff limitSalons already using Square for paymentsDedicated Australian pricing page
TimelyPer staff member per month, excluding GST: $42 (Build), $65 (Elevate) or $79 (Innovate)No free plan published, 14-day free trialMulti-stylist salons wanting beauty-specific schedulingAUD pricing shown, excluding GST
SimplyBook.meFree plan, then $14 (Basic), $28 (Standard) or $80 (Premium) a month billed monthly; Enterprise is customYes: 50 bookings a month, one provider, free indefinitelySalons wanting a fully branded booking page on their own siteAUD pricing shown
KitombaNo public price list; quoted on package, features and staff countNo, free demo onlyEstablished salons and spas wanting deep reporting and stock controlStrong following in Australia and New Zealand
PhorestNo public price list; quote on request, with SMS billed per message on topNo, guided demo instead of a trialGrowth-focused, multi-location salons using loyalty and marketing toolsDedicated Australian pricing page

Prices are from each provider's website in Australian dollars, checked 01-10-2026. Timely lists its prices excluding GST; Fresha, Square, SimplyBook.me and Simple Salon do not say either way. Kitomba and Phorest publish no prices, so none is shown.

Which salon booking systems are actually free?

Short answer: two of these six are free in the way people mean when they search for it, an ongoing plan that costs nothing, not a trial with a countdown. They limit different things.

Square Appointments is free for one location with no staff limit, and the core booking calendar, Square's point-of-sale, text and email reminders and prepayments are included. The limits are the single location and the feature ceiling: the paid tiers, AUD $40 and $90 a month per location, add things like multiple locations, class booking, waitlists, processing time and cancellation fees, with resource management on Premium.

SimplyBook.me's free plan is also genuinely free, not a trial: no credit card and no time limit, but capped at 50 bookings a month and one provider. That's workable for a single-chair salon getting started, and you can upgrade the moment it isn't. Paid plans start at AUD $14 a month.

Fresha used to be the poster child for free salon booking software. It isn't anymore. A 7-day trial leads into a paid subscription, AUD $44.95 a month for one person or AUD $29.95 per team member, plus a 20% commission (AUD $8 minimum) on new marketplace clients. Returning clients are free. Check the current pricing page if you're still comparing it on the old free-to-start assumption.

Timely, Kitomba, Phorest and Simple Salon don't publish free plans. What they offer instead is a trial period (14 days for Timely and Simple Salon) or a guided demo, useful for evaluating the system, not for running your salon long-term.

Read the limits before you commit. SimplyBook.me's free plan sends email reminders, with SMS credits bought separately, and Square's free plan covers reminders and prepayments but leaves no-show fees, waitlists and processing time to its paid plans. A reminder is the easy part. Bringing clients back to rebook and filling the gaps cancellations leave is the bigger job, and it's the one this whole comparison keeps coming back to.

Searching for a "free salon booking system" hoping to download and install something? You can't, and you don't want to. Every system here, including the free tiers, is a cloud app you log into through a browser or a phone: nothing to install, no server to run, no manual updates, and your calendar available from any device the moment a client books. A "download" result is almost always an app-store listing for the staff or client-facing app, not an installer for the booking system itself.

Hair salons have a scheduling problem the others don't

A haircut and a full head of colour are not the same booking. Colour ties up more than a chair. It needs the basin or sink for the wash and rinse, and it runs on processing time you cannot shorten to fit the next booking. A system built around a single flat slot will double-book the sink between two colour clients, or free the chair the moment the service starts instead of when the processing time actually ends.

This is where the beauty-specific systems earn their keep. Timely and Kitomba are built around multi-stylist, salon-specific scheduling rather than a generic calendar, the closer starting point if you need the stylist, the chair and the sink held as separate resources rather than one flat block. Square Appointments and SimplyBook.me can usually get there too, with more manual setup on your service list: build colour as its own service with the real processing time attached, not a shortened version to keep the calendar tidy. Check this specifically before you commit, it's the detail that causes real double-bookings, not the headline features on the pricing page.

What's the best software for a large, busy hair salon?

Kitomba or Phorest suits a large, busy hair salon best. Both have plans aimed at bigger teams, and both book rooms and equipment without double-booking. Kitomba's Pro plan adds tools to track large teams, and Kitomba shows rebooking rates for each stylist. Phorest pitches its Complete Advantage plan at larger salons, with unlimited staff on every plan. On cost, Timely charges for every bookable staff member, part-timers included, while Simple Salon never bills for more than seven operators.

Which salon software scales best from a single location?

Square Appointments scales most easily from a single location, because you pay per location, not per stylist. It is free for one location with no staff limit, and its Plus plan, AUD $40 a month per location, adds multiple locations. Timely includes multiple locations on every plan but charges per staff member. For a salon group, Phorest is built for multi-location businesses, and Kitomba's Enterprise plan gives one financial view across all locations.

Where these systems stop, and automation starts

Every tool above will take a booking. The gap most salons feel isn't the calendar, it's what happens around it. The cost depends on your service price and how often clients fail to arrive. As a worked example, Yocale puts one missed $120 hair-colour booking a day at $31,200 over a year. An empty chair slot is revenue you can't get back.

That's the layer LUNA Systems builds on top of your booking system, whichever one you choose:

  • Automated reminders at 24 hours and 2 hours before the appointment, with one-click rescheduling instead of a no-show. Reminder texts to existing clients sit comfortably inside ACMA's rules for commercial electronic messages, but the consent and unsubscribe requirements are worth knowing before you switch anything on, we build them in.
  • Deposit collection at booking time to cut last-minute cancellations
  • Rebooking prompts sent at the right interval (say, six weeks for a cut) so clients come back without you chasing
  • Review automation so happy clients get a one-tap Google review request, keeping your profile fresh for the "salon near me" searches that decide where new clients book. Done properly this also keeps you on the right side of the ACCC's guidance on managing online reviews, ask everyone, never just the happy ones, and never offer incentives for positive reviews
  • Multi-stylist calendar management that reserves the stylist and the resources (station, sink) for the right blocks so nothing double-books

We don't replace your booking system. We connect to it, directly, or via Zapier or Make, and run the automation that turns a booked appointment into a client who keeps coming back. If you'd rather have the whole thing built and managed for you, that's our booking automation for salons.

Switching systems, or connecting the one you have

Most salons that ask us about booking software are not starting from zero. They already have a system, and the real question is whether to move or to build around it. Both are valid, and the right answer depends on why you are unhappy.

When switching is worth it. Move systems if the calendar itself is fighting you: it double-books chairs, it cannot handle your service durations, your stylists refuse to use it, or the per-staff cost has crept past what the tool delivers. A genuine migration is a bigger job than the sign-up pages suggest, so it is only worth it when the core booking experience is the problem.

How a clean migration actually works. The order matters, and rushing it is how salons lose client data or double-book their first week. In practice: export your existing client list and appointment history first (most systems allow a CSV export; check before you commit), rebuild your services, durations, and staff calendars in the new tool, import the client data and spot-check a sample for mangled phone numbers or dropped fields, run both systems in parallel for a week so nothing falls through, then switch your online booking link and social buttons over on a quiet day, not a Saturday. Keep the old system read-only for a month so you can look up anything that did not carry across.

When connecting beats switching. If the calendar is fine and the frustration is really about no-shows, empty chairs, or clients who never rebook, you do not need a new booking system at all. You need the automation layer on top. That is the more common situation, and it is usually faster, cheaper, and less disruptive than a migration, because your clients keep booking exactly the way they already do.

How the connection is made. Most Australian salon booking systems expose either a direct integration or a Zapier or Make connector, which is how reminders, deposits, rebooking prompts, and review requests get wired to your existing calendar without touching the booking experience your clients see. Where a system is more closed, we work through the touchpoints it does expose (calendar sync, webhook, or export) so the automation still runs. The test is simple: can we see a booking the moment it happens, and can we trigger a message off it? If yes, you almost never need to migrate.

Which should you choose?

  • Want marketplace reach and don't mind a subscription plus commission? Start with Fresha.
  • Already on Square, or want booking and payments in one? Square Appointments.
  • Multi-stylist salon that wants beauty-specific features? Timely.
  • Want the booking page fully branded on your own site? SimplyBook.me.
  • Want published per-operator pricing from an Australian company, with no commission on new clients? Simple Salon.

Beauty salons, nail and brow studios. Appointments are usually shorter and more frequent than a full head of colour, so the checklist changes. Look for salon scheduling software that lets clients add a service when they book (a removal, a tint, a wax), takes a deposit or holds a card to protect short slots from no-shows, and keeps patch test and consultation records with the client. Check which plan includes each one: on Square, cancellation fees start on Plus, and on Timely, consultation forms sent before the appointment start on Elevate. If you work solo or in a small team, also compare how each price scales per staff member.

Then, whichever calendar you land on, the question that actually moves revenue is the one on top: are reminders, deposits, rebooking, and reviews running automatically, or are they still on your front desk's to-do list? That's the part we help salons fix.

Sources

Pricing and free-tier figures above were checked against each vendor's own pricing page on 01-10-2026:

  • Fresha pricing: subscription and marketplace commission figures
  • Square Appointments pricing, Australia: free tier and paid plan figures
  • SimplyBook.me pricing: free tier and paid plan figures
  • Kitomba pricing: pricing model
  • Phorest pricing, Australia: pricing model

Timely and Simple Salon figures were checked the same way, on their own Australian pricing pages.

Want the automation layer built around your booking system without changing what your clients already use? Book a discovery call and we'll map it to your setup.

Frequently asked questions

What is the best salon booking software or system in Australia?

There is no single best booking software or system for every salon, it depends on your size and what you want it to do. Fresha is the most widely used option and suits salons chasing marketplace exposure, though it now runs on a paid subscription plus a new-client commission rather than a flat free plan. Timely and Square Appointments are strong all-rounders for multi-stylist salons. SimplyBook.me is highly customisable for salons that want the booking page to live on their own website. The right choice comes down to whether you want the cheapest calendar or a system that also drives repeat bookings and reviews.

How much does a hair salon booking system cost in Australia?

These are list prices in Australian dollars from each provider's website, checked 01-10-2026. Two systems have free plans: Square Appointments (free for one location, then AUD $40 or $90 a month per location) and SimplyBook.me (free for 50 bookings a month and one provider, then AUD $14, $28 or $80 a month). Fresha charges AUD $44.95 a month for one person or AUD $29.95 per team member, on top of a 20% commission (AUD $8 minimum) on new marketplace clients. Timely is AUD $42, $65 or $79 per staff member a month depending on the plan, excluding GST, and Simple Salon is AUD $25, $45 or $55 per operator. Kitomba and Phorest publish no prices and quote for your salon. Payment processing and SMS reminders are often billed separately again, so check the all-in cost, not just the headline plan price.

What is the best free salon booking system in Australia?

Two systems here have an ongoing free plan, and they limit different things. Square Appointments is free for a single location with no limit on staff, and its free plan includes text and email reminders and prepayments; paid plans from AUD $40 a month per location add multiple locations, a waitlist, processing time and cancellation fees. SimplyBook.me is free with no credit card and no time limit, but caps you at 50 bookings a month and one provider. Fresha, Timely and Simple Salon offer trials rather than a free plan, and Kitomba and Phorest offer demos. Free plans cover the calendar and reminders; the follow-up work, like rebooking prompts and review requests, is what you add next, whether through a paid plan or an automation layer.

Can I download a salon booking system for free?

No, and that is the wrong instinct to chase. Every system in this comparison, Fresha, Square Appointments, Timely, SimplyBook.me, Kitomba, Phorest and Simple Salon, is a cloud app you log into through a browser or a phone, not a program you install. That is what you want: no server to maintain, no manual updates, and your calendar available from any device the moment a client books. Search results for a 'download' mostly lead to app-store listings for the staff or client apps, not installers.

What is the best booking system for a hair salon?

For a hair salon specifically, look past general booking software and check how the system handles colour and processing time. Timely was built specifically for hair and beauty scheduling and understands that a colour appointment ties up a chair, a basin or sink, and staff time in different blocks, not one flat slot. Kitomba's reporting and client-history depth also suit multi-chair hair salons tracking rebooking rates. Square Appointments and SimplyBook.me can be configured to do the same, it just takes more manual setup.

Is there a free hair salon booking system in Australia?

Square Appointments is the closest, free for a single location with unlimited staff, and it works for hair salons though it is not hair-specific. None of the specialist hair and beauty tools here are free, Timely and Kitomba are both paid. SimplyBook.me's free tier, 50 bookings a month and one provider, can suit a very small or single-chair hair business, but you will outgrow it fast once you are booked solid. Free works while you are small; the cost shows up when you need processing time for colour appointments, no-show fees or a waitlist, which Square puts on its paid plans, or when a second stylist joins and SimplyBook.me's one-provider limit bites.

Is a booking system enough, or do salons need booking automation too?

A booking system handles the calendar: online booking, staff schedules, and taking the appointment. Booking automation is the layer on top that reduces no-shows and fills gaps, automated SMS and email reminders, one-click rescheduling, deposit collection, rebooking prompts after each visit, and review requests. Most salon booking tools do some of this; a dedicated automation layer does all of it and ties it to your wider marketing. If no-shows or empty chairs are the real problem, the automation matters more than the calendar itself.

Which salon booking system is best for multiple stylists?

For multi-stylist salons, look for per-stylist calendars, service-duration awareness, and resource management (so a colour booking reserves the stylist, the station, and the sink for the right blocks). Timely, Square Appointments, and SimplyBook.me all handle multiple staff well. The feature that separates a good multi-stylist setup from a frustrating one is whether the system prevents double-booking a chair or resource automatically, rather than relying on your front desk to catch clashes by hand.

Can I keep my salon booking system and add automation on top?

Usually yes. Most Australian salon booking systems connect to automation tools via direct integration, Zapier, or Make, so you can keep the calendar you like and add reminders, deposits, rebooking, and review automation around it. That is how LUNA Systems typically works with salons, we build the automation layer on top of whatever booking system you already use rather than forcing you to migrate.

Justine Coupland

Justine Coupland

Founder, LUNA Systems · Registered Nurse (AHPRA: NMW0002113429)

Former nurse and beauty therapist turned automation consultant. Justine builds custom AI systems for Australian service businesses, so they can stop chasing leads and start growing.

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