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Google Business Profile that puts you in the map pack

Google Business Profile (formerly Google My Business) is the single biggest local SEO lever for Australian service businesses. It's what powers the map pack — the three businesses Google shows above the regular search results when someone searches "plumber near me" or "physio Toowong". A properly optimised profile can double your phone calls inside 90 days without changing anything else on your website. LUNA Systems sets up, optimises, and manages Google Business Profiles for Australian service businesses — tradies, clinics, allied health, salons, gyms, professional services. We handle the weekly posts, chase the reviews ethically (including AHPRA-safe approaches for healthcare clients), respond to negative reviews, and watch the metrics that actually predict bookings. Standalone management or bundled into a full SEO retainer. No lock-in.

By Justine Coupland · Last updated May 2026

How It Works

How It Works

1

Discovery call

30 minutes. You tell us about your business, your service area, your competitors, and how you currently chase reviews (if at all). We listen.

2

Audit + plan

14-point audit of your existing profile. Written report with what's broken, what's working, and the first 60 days of action. You keep the audit whether you hire us or not.

3

Fix the foundations

Month one is heavy. Category, description, services, products, hours, photos, schema markup on your website, location pages, NAP consistency across the major directories.

4

Weekly cadence kicks in

From month two onwards, the rhythm is steady. New posts each week. Reviews chased after every job. Responses within 24 hours. Photos refreshed monthly. Q&A monitored. Insights reviewed.

5

Monthly report

What moved, what didn't, what's next. Plain English. Five-minute read.

What's Included

Features

14-point audit of your existing profile — category accuracy, description quality, services list, products, photos, hours, reviews velocity, post cadence, Q&A health
Correct primary and secondary categories — wrong primary category is the single most common GBP mistake. We fix it
Every service listed with a 200-word description — this is what Google uses to match your business to searches
Weekly Google Posts on autopilot — offers, updates, seasonal content, FAQs. Most competitors post zero. Posting weekly is a ranking signal
Review velocity, done ethically — SMS-based review requests sent at the right moment after each job. AHPRA-compliant alternatives for healthcare
Every review responded to — five-star replies are real, not templated. Bad reviews handled measuredly within 24 hours
AHPRA-aware for healthcare clients — patient-experience feedback rather than testimonials. We won't get you into trouble
Dashboard watch — direction requests, calls, website clicks, photo views. These predict bookings 30 days out
No lock-in — month-to-month, 30 days' notice

Industry Examples

How Different Businesses Use This

Tradies

Service-area optimisation, after-hours/24-7 hours handling, photo uploads from job sites, review chase after every completed job

Clinics

AHPRA-safe profile copy, condition-specific services list, practitioner photos (with consent), patient-experience feedback rather than testimonials

Salons & beauty

Treatment menu as services with pricing-range descriptions, before/after photo uploads (with client consent), Instagram-linked posts

Allied health

Multiple practitioner profiles, Medicare and private-health acceptance noted, service-area suburb tags, AHPRA-aware review handling

FAQ

Common Questions

Can't I just do this myself?

Yes. Plenty of business owners run a perfectly fine GBP themselves. If you've got 30 minutes a week to write a post, follow up reviews, monitor the dashboard, respond to questions, and refresh photos — you don't need us. If you don't have those 30 minutes, or you've been "meaning to do it" for 18 months, that's when we make sense.

What if my GBP got suspended?

We've reinstated suspended profiles before. The process is annoying — Google's appeals system is slow and opaque — but most legitimate businesses get reinstated within 2–4 weeks if the appeal is written properly. We can take this on as a one-off if you don't want ongoing management.

Do you guarantee map-pack placement?

No. Nobody can. Google's local algorithm considers proximity to the searcher as one of three top ranking factors, and we can't change where your business is. What we can do is fix everything else — relevance, prominence, profile completeness, reviews, posts, photos — so you rank as high as your geography allows. Most local businesses with neglected profiles see 2–3x their previous map-pack appearances within 90 days.

How do I deal with a bad review?

Don't ignore it. Don't argue with it publicly. Don't try to get it removed (Google rarely removes legitimate negative reviews). Respond within 24 hours, acknowledge the issue specifically, offer to make it right offline, and keep the tone neutral. Done well, a measured response to a bad review can actually build trust with future readers. We've written hundreds of these.

What about fake reviews from competitors?

Real problem in some industries. Google's reporting tools work better than they used to but aren't perfect. We help flag and document suspicious reviews. Sometimes they come down. Sometimes they don't. Either way, the response you write underneath matters more than getting them removed.

Can you ask for reviews on my behalf?

We set up the system that asks. The request goes to your customer with a one-click link to your Google profile, sent at the right moment after the service — that's when conversion is highest. For AHPRA-regulated practices we use a compliant alternative (patient-experience feedback, not testimonials, which we don't post publicly).

How often will you post?

Weekly. Sometimes twice in a week if there's a seasonal push (school holidays, end-of-financial-year, public holiday hours). Less often is a missed opportunity. More often is usually not worth the effort.

Will I see what you're posting?

Yes. You get a monthly summary of what we posted, the engagement, and the upcoming month's plan. If you want to review every post before it goes live, we can set that up — but most clients hand the calendar to us and only review monthly.

Starting from

$300/month

Every package is customised to your business. See full pricing

Industries

Who this works for

We've set this up for service businesses across Australia. Here's a handful of the industries we work with most.

Ready to Get Started?

Book your free discovery call and we'll design a custom automation plan for your business.