How Much Does Business Automation Cost in Australia?
Transparent pricing with no hidden fees. Every package is customised to fit your business — you only pay for what you actually need.
Business automation for Australian service businesses typically costs $300-$600 per month for basic packages covering missed call handling, online booking, and appointment reminders. Comprehensive systems including AI phone answering, website chatbot, CRM setup, review automation, and custom workflow automation range from $800-$1,500 per month. Setup fees start from $500 and can be waived with a 6-month commitment. Most businesses see return on investment within the first month by capturing 1-2 additional jobs that would otherwise be lost to missed calls or forgotten follow-ups.
By Justine Coupland | Last updated March 2026
Pricing
What Most Service Businesses Invest
| Package | Monthly Cost | What's Included | Best For |
|---|---|---|---|
| Basic Automation | $300-$600 | Missed call text back, online booking, appointment reminders, basic CRM | Solo operators, small businesses just starting with automation |
| Comprehensive System | $800-$1,500 | AI phone answering, website chatbot, full CRM, review automation, workflow automation, reporting | Growing businesses, multi-staff operations, high call volumes |
| Setup Fee | From $500 | Discovery, configuration, testing, training, launch support | Waived with 6-month commitment |
Every package is customised during the discovery call. You only pay for services that drive real value for your business — no wasted spend on features you don't need.
The Real Cost
What You're Already Losing Without Automation
| Lost Revenue Source | Monthly Cost to You | With LUNA |
|---|---|---|
| Missed calls (5-10/week) | $2,000-$5,000 | Every call answered 24/7 |
| Forgotten follow-ups | $1,000-$3,000 | Automated follow-up sequences |
| No-shows (3-5/week) | $600-$2,500 | 80% reduction with reminders |
| Lost reviews (low Google rating) | Hard to measure, huge impact | 3-5x review growth in 3 months |
| Admin time (10-15 hrs/week) | $500-$1,500 in lost productivity | Automated, giving you time back |
Most service businesses lose $4,000-$12,000/month to missed calls, forgotten follow-ups, and no-shows.
LUNA automation costs $300-$1,500/month — and pays for itself by capturing just 1-2 extra jobs.
FAQ
Pricing Questions
Is there a lock-in contract?▼
No. LUNA Systems operates on month-to-month agreements. You can cancel anytime with 30 days notice. We offer a 6-month commitment option that waives the setup fee, but it's not required. We want you to stay because it works, not because you're locked in.
What's included in the setup fee?▼
The setup fee covers: discovery call and business audit, system configuration and customisation, integration with your existing tools, thorough testing of all automations, training videos and live training session, and launch support. It's a one-time cost to get your system built properly.
Can I start small and add services later?▼
Absolutely. Many clients start with basic automation ($300-$600/month) and add more services as they see results. There's no penalty for upgrading, and we can add new features without rebuilding your system.
What if it doesn't work for my business?▼
We offer a satisfaction guarantee during the first 30 days. If you're not seeing value, we'll work with you to adjust the system or part ways without penalty. We only succeed when you succeed.
Are there any hidden fees?▼
No. Your monthly fee covers the platform, all included features, ongoing support, and system updates. The only additional costs are optional add-ons you specifically request, and third-party costs like SMS credits (which are minimal — typically $10-$30/month).
How does pricing compare to hiring staff?▼
A part-time receptionist costs $25-$35/hour for limited hours. A virtual assistant costs $25-$50/hour. LUNA automation works 24/7 for a flat fee starting at $300/month — less than a single day of staff wages, but available around the clock.
Not sure which package is right for you? See exactly what services are included, learn how the setup process works, or browse our full FAQ for more answers.
Get a Custom Quote
Every business is different. Book a free 30-minute discovery call and we'll design a package that fits your needs and budget.
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