Marketing for Cosmetic Clinics & Practitioners

Yes. AHPRA's cosmetic surgery and cosmetic procedures advertising guidelines (most recently tightened in October 2023 and reviewed again in 2025) form the baseline for everything we publish or run for cosmetic clinics. We treat patient testimonials, before/after imagery, superlative claims ('best', 'leading'), incentive offers, and any claim about treatment outcomes as defaulted to non-compliant unless we can verify otherwise. We are not lawyers — for borderline cases we recommend you engage your own AHPRA-experienced lawyer to sign off on key campaigns.

Yes, with care. Meta's own cosmetic surgery advertising policies sit on top of AHPRA. We run Meta campaigns for cosmetic injectables, dermal procedures, laser, and similar services every day. For cosmetic surgery specifically, the creative rules are tighter — we don't use patient before/afters in ad creative, we use lifestyle and product imagery, and we run conversion campaigns rather than awareness boosts. Disapproval rates are still higher than non-cosmetic categories. We build appeal workflows into the process so you don't lose campaign momentum.

Mostly yes, in advertising. AHPRA's restrictions on testimonials and before/after imagery for regulated cosmetic services are specific and enforced. You can show factual procedure information, you can show your clinic and team, you can demonstrate technique on dermal models or in education content, and you can show patient-experience feedback collected compliantly (not the same thing as a testimonial in advertising). What you cannot do is run a Google ad with five-star patient quotes or post before/after carousels of cosmetic surgery results on Instagram. We'll walk you through what's safe and what's not on the discovery call.

AHPRA's stance on patient testimonials in advertising means standard 'leave us a Google review!' workflows are off the table for regulated cosmetic services. We use patient-experience feedback systems — surveys collected after treatment that we do not republish as marketing testimonials. For Google reviews that come in organically (which still happens), we manage the response carefully under AHPRA's review-response guidance. The goal is review presence without breaching advertising rules.

Both. We work with cosmetic injectors (RNs and prescribing nurse practitioners), cosmetic doctors, cosmetic dental practices doing facial aesthetics, dermal therapists, laser studios, and skin clinics. Different practitioner types have different scopes of practice and different AHPRA registration categories, which affects what can be advertised and how. We handle those differences in the campaign briefs.

TGA rules apply to advertising of therapeutic goods — which includes most injectables and many devices used in cosmetic clinics. TGA prohibits advertising of prescription-only Schedule 4 substances (most cosmetic injectables fall into this) to the general public. This is why you won't see brand names like 'Botox', 'Dysport', or specific filler brands in compliant cosmetic clinic advertising. We work within TGA rules — generic procedure language only — and we won't publish anything that names a Schedule 4 prescription product in consumer-facing content.

Same as any marketing campaign — depends on which channel and where your clinic starts. Meta Ads usually produce consultation bookings within the first 2–4 weeks. Google Ads within days, optimised by 4–6 weeks. SEO and GBP are slower — meaningful ranking changes typically 60–90 days in, lead-flow changes 4–6 months. Website builds are 2–4 weeks from kickoff to launch. We map a realistic 90-day timeline on the discovery call so you know what to expect.

Yes. We integrate with most Australian cosmetic clinic management systems — Cliniko, Halaxy, MedicalDirector, Best Practice, Genie, custom CRM setups. The patient journey we build runs from ad click → website → consultation booking → CRM → procedure booking → post-procedure follow-up. We don't replace your clinical system; we connect to it.