Grow your clinic without breaking AHPRA advertising rules

It means every page, ad, post and review workflow we build for your clinic is checked against AHPRA's advertising guidelines and the National Law before it goes live. In practice that means no patient testimonials in advertising, no prohibited before and after imagery, no superlative or outcome claims, no Schedule 4 brand names, and no incentives that could influence a treatment decision. We design inside those lines from the start rather than patching them in after a complaint.

Because the tactics that work everywhere else are banned in regulated health. A generalist agency will put five-star patient quotes on your homepage, run a before and after carousel, write 'best clinic in Brisbane', and set up a 'leave us a review' campaign. Each of those is a breach. When AHPRA acts on it, the registered practitioner carries the regulatory risk, not the agency. We have seen it happen, and it is avoidable.

Yes. LUNA Systems was founded by Justine Coupland, a registered nurse (AHPRA registration NMW0002113429). That means we understand healthcare compliance from the inside, not from a checklist a generalist agency downloaded once. It is the reason clinics trust us to market them without putting their registration at risk. We are not lawyers, and for borderline campaigns we recommend your own AHPRA-experienced lawyer signs off on the key pieces.

No. We work across Australian healthcare: GP and medical clinics, dental practices, allied health, specialists and surgical practices, as well as cosmetic and aesthetic clinics. The advertising rules apply to every regulated health service, though they bite hardest in cosmetics, which is why we often use cosmetic examples. Whatever your registration category, the principle is the same: get found and get booked without breaching the rules.

In advertising, mostly yes. You can show factual information about your services, your clinic and team, and patient-experience feedback collected compliantly. What you cannot do is run an ad with patient quotes or publish before and after carousels of regulated procedures. We walk you through exactly what is safe and what is not, and we build review presence the compliant way instead.

The standard 'leave us a review' workflow is restricted for regulated health services, so we do not run it that way. We collect patient-experience feedback through compliant surveys, and for reviews that come in organically we manage responses under AHPRA's review-response guidance. The goal is genuine review presence without it becoming a testimonial breach.

It depends on the channel. Google Ads can produce bookings within days. Meta Ads usually convert within the first few weeks. SEO and Google Business Profile are slower, with meaningful ranking movement around 60 to 90 days and lead-flow changes building over several months. A new clinic website is typically live in two to four weeks. We map a realistic plan with you on the discovery call rather than promising overnight results.