Virtual Receptionist for Small Business
A small business virtual receptionist answers your phone when you can't — during a job, in a meeting, on a ladder, or after you've shut for the day — and handles the call instead of letting it hit voicemail. For a small business the maths is brutal: you are usually the person doing the work AND the person who's meant to answer the phone, and you can't do both. A 2023 study by 411 Locals across 85 businesses found small businesses miss 62% of incoming calls, and PATLive research shows 85% of callers who hit voicemail never ring back — they call a competitor. Every one of those is a lost job you never even knew existed. A small business virtual receptionist closes that gap. It picks up within a ring, greets callers with your business name, answers common questions, qualifies the enquiry, books the job into your calendar, and texts you a summary of who called and what they wanted. You can run it as full coverage (it answers everything), overflow only (it picks up when your line is busy), or after-hours only (your team answers in the day, it takes evenings and weekends). LUNA Systems configures it to your services, pricing, service area and booking rules, on your existing number, with no per-minute charges and no lock-in. Setup is two to four weeks and we quote it per business after a discovery call — and it costs a fraction of the $55,000–$65,000 a year a full-time receptionist would.
The Problem
Why Calls Are Slipping Through
You're the receptionist and the whole business
When you're on the tools, with a client, or driving between jobs, the phone rings out. The caller doesn't leave a message — they ring the next business on Google. The receptionist answers every one of those calls so you stop losing work just because your hands were full.
Voicemail is quietly costing you jobs
Most people who reach voicemail simply hang up and call a competitor. A live answer that books the job or takes the details on the spot turns those callers into customers instead of into someone else's revenue.
After-hours and weekend enquiries vanish
Customers ring at night and on weekends, which is exactly when a one-person business is off the clock. The receptionist works around the clock, books what it can, and texts you a tidy summary so you start the day with leads, not missed-call notifications.
What You Get
Everything Included in Your Receptionist
FAQ
Common Questions
I'm a sole trader — is this overkill for me?▼
It's actually built for exactly your situation. When you're the one doing the work, you physically can't answer the phone at the same time, and that's where the lost jobs are. You can run it overflow-only so it just catches the calls you miss, which keeps the cost down. Get in touch for a custom quote.
Can it just pick up the calls I miss, rather than answering everything?▼
Yes. Overflow mode means your phone rings first and the receptionist only steps in when your line is busy or you don't pick up. Or run after-hours mode where your team answers during the day and the receptionist takes evenings and weekends. We set the rules during setup to match how you already work.
Will I know who called?▼
After every call you get an SMS and email summary with the caller's name, number, what they wanted, and any booking made — so nothing slips through and you can follow up the ones that need a personal touch. Pair it with our missed call text back and every missed caller also gets an instant text from you.
What does it cost?▼
A flat monthly fee with no per-minute charges, quoted per business after a short discovery call so it matches your call volume. For comparison, a full-time receptionist runs $55,000–$65,000 a year in salary alone and only covers business hours — this is a fraction of that with round-the-clock cover.
More Industries