Ella · Caring Scout
Approachable presence for bright, lightweight and everyday customer conversations.
AI Receptionist · Weight-Loss & Metabolic Clinics
Weight-loss clinics are taking more calls than they have ever taken, and almost every caller opens with a brand name. That one word is exactly the advertising the TGA is enforcing against. LUNA's AI receptionist answers for your practice, after hours, on overflow when your team is busy, or around the clock: warm with callers, and built so she reframes to your program and your consultation without ever naming, pricing or confirming stock of a single medicine.
Why after-hours matters here
The GLP-1 era has your phone ringing off the hook, often after hours, often from someone who has just seen an ad and wants to start today. Voicemail sends them back to their browser, and to the next clinic on the list.
Confirm you stock a named injection, quote a price for it, or promise a number on the scales, and you have just published the exact advertising the TGA is enforcing against. The agent reframes every one of these to your program and consultation, from an approved knowledge base, then captures the enquiry.
A caller three days into treatment who cannot keep water down is not a message for the morning. Emergency symptoms trigger an immediate 000 and emergency department script, plus an urgent alert to your nominated contact.
The one word she will never say
The most common opening line your clinic gets is a medicine by name. Handled badly, that single exchange is advertising a prescription-only weight-loss medicine to the public. Here is the compliant reframe, the same move every time, no matter how the caller phrases it.
"Do you do Ozempic?" · "How much is the jab here?" · "Have you got it in stock this week?" · "Can I just get a script sorted over the phone?" The brand name, a price, stock, a shortcut. It arrives on nearly every call.
She never repeats the brand back, never confirms or denies that you stock it, never names a medicine, never puts a price on one, and never checks supply on the phone. She reframes to your weight-management program and the consultation that starts it, then captures the enquiry for your team. Confident, warm, and completely inside the line.
This is not us being cautious for its own sake. Naming, pricing or confirming stock of a weight-loss injection to the public is the precise conduct the TGA has said it is enforcing against. Your team already knows to sidestep it. The agent does it on every call, at 2am, on a recorded line, without a slip, because the rule is fixed at the compliance layer and no clinic setup can switch it off.
Hear it yourself
Compass Weight Management is our fictional Geelong practice, invented so you can test the agent without any real patients or practitioners involved. Ask it anything a caller would ask you: ask it the brand-name question everyone opens with, ask what you will weigh by Christmas, or ask if it is in stock. The interesting part is what it refuses to do.
Ella is the voice you just heard, and the name is always Luna whichever voice your clinic chooses. Tap any card to listen, or browse the full gallery at lunasystems.com.au/ai-voice-selection.
Approachable presence for bright, lightweight and everyday customer conversations.
Polished, bright Australian female for friendly professional assistance.
Warm and highly relatable, excellent for customer service.
Friendly, happy adult female for engaging conversations.
Strong, composed female voice suited for giving instructions with clarity and authority.
Deep and firm male voice with a relaxed, conversational delivery.
Neutral, confident young adult male fit for voiceovers and customer interactions.
Inviting, friendly male for customer support and product videos.
Casual, friendly young male for authentic and engaging conversations.
Laid-back with a relaxed, low-key delivery for effortless, grounded customer support.
Smooth professional delivery, perfect for calm customer support.
A bright, expressive Australian male with an engaging, animated delivery that adds natural personality and warmth to any script.
Clear, professional adult female for customer communication.
How she's trained
Natural Australian conversation, proper message-taking, booking discipline, and the golden rule underneath it all: if it isn't configured or approved, she says so and captures the question rather than improvising.
AHPRA and Medical Board advertising guidelines, the Privacy Act and state health-records law, TGA advertising rules, Medicare and fees accuracy, emergency escalation, honest AI disclosure, and recording-consent statutes in all 8 states.
The TGA advertising rules and its current enforcement position on weight-loss injections, RACGP obesity management guidance, the NHMRC obesity guidelines and the Australian Obesity Management Algorithm, and Ahpra telehealth guidance on responsible prescribing, distilled into the never-name-a-medicine rule, no phone eligibility, no weight-loss numbers, respectful person-first language and factual telehealth handling that all cite their sources.
Your practitioners and their exact titles (a GP with a special interest in obesity medicine is described exactly that way, never upgraded to "specialist"), your program, configured fees and hours, plus your own materials: program information, pre-consultation guidance, aftercare sheets, and a specialised go-live questionnaire about how your clinic actually runs.
Every month, every call is audited: drop-off points, unanswered question types, improvement candidates. Changes are approved with you and versioned into the agent, and regulation-change monitoring updates the rules when guidance moves. Better every month, never changed without sign-off.
The guardrails are the product
Every generic voice bot can answer a phone. The question your insurer, the TGA and AHPRA would ask is what it says on a recorded line at 9pm with nobody supervising. Tap a question to see how Luna handles it.
Traceable, versioned, maintained
The agent's behaviour is built from layered, versioned rule sets distilled from the primary sources: the TGA advertising rules and its enforcement position on weight-loss injections, AHPRA and Medical Board advertising guidelines, the obesity-management guidance, and the Australian Privacy Principles. When a regulator updates guidance, we know which rules are affected and which agents need updating.
✓ approved · v1.1
Scope of practice, advertising discipline, privacy, emergency escalation, honest AI disclosure on every call.
✓ approved · all 8 states
Recording consent statutes, the state complaints body, after-hours nurse lines, jurisdiction privacy law.
✓ approved · v1.1
Never name, price or confirm stock of a weight-loss medicine, no phone eligibility, no weight-loss numbers, respectful language, factual telehealth handling.
Guidelines for advertising a regulated health service · shared Code of Conduct · telehealth guidance on responsible prescribing · guidance on using AI in healthcare
Advertising rules and the Therapeutic Goods Advertising Code · the enforcement position on weight-loss injections · no advertising of prescription-only medicines to the public
Good Medical Practice · advertising guidelines · title accuracy · telehealth and responsible-prescribing expectations
RACGP obesity management guidance · NHMRC obesity management guidelines · the Australian Obesity Management Algorithm
Privacy Act 1988 and the Australian Privacy Principles (OAIC) · ACCC advertising guidance · fees and Medicare accuracy
Call-recording consent statutes · health complaints bodies (HCCC, HCC, OHO) · state health-records and medicines legislation
Distilled from LUNA's living library of 8,900+ Australian regulatory and professional documents, independently verified against source text, and monitored for regulatory change. When a guideline updates, we know exactly which rules and which agents are affected.
From go-ahead to go-live
Your practitioners and their correct titles, your program, configured fees, hours, referral rules and escalation contacts, plus your own materials: program information, pre-consultation guidance, aftercare sheets. A specialised go-live questionnaire makes sure every answer the agent gives is yours, not a generic one.
Your agent is built from the approved compliance layers plus your configuration, then attacked with a weight-management-specific test script, brand-name calls, stock questions and shortcut requests included. It must pass every probe before it ever answers a real call.
Your number routes to the agent, changeable in seconds, never a dead line. Monthly call reviews and regulation-change monitoring included.
Cliniko, Best Practice, Medical Director, Genie, Gentu, Halaxy, Coreplus, your dental suite, whatever runs your day: we design the agent around your systems, never the other way round. You don't change how your practice works to suit us.
Where your practice software has API access, Luna books and writes back in real time. Cliniko is live today, with more connectors on the roadmap.
No API? We wire structured, qualified messages into your existing inbox, CRM or task list, formatted exactly the way your team already works.
Locked-down legacy system? We stand up a clean parallel capture and booking layer for you, and your team reconciles it in minutes, not hours.
Fair questions
Always. Every call opens by saying it's an AI assistant and that the call is recorded, and it confirms it plainly if asked. That disclosure is fixed at the compliance layer; no clinic setup can remove it, which also satisfies the strictest Australian recording-consent standard.
She holds the line every time. She never repeats the brand back, never confirms or denies that you stock it, never prices it, and never checks supply. She reframes to your program and consultation and captures the enquiry. Naming, pricing or confirming stock of a weight-loss medicine to the public is the exact advertising the TGA is enforcing against, so it's fixed at the compliance layer, not left to improvisation.
They contain health information, so they're treated that way: moved to Australian-hosted storage promptly after each call, deleted from the voice platform, delivered only to the contacts you nominate, and retained for a period you set. The full detail is on our data handling and security page, and you get it in writing as a one-page summary.
It describes your configured telehealth process factually, and nothing more. It never implies a script on signup or a questionnaire-only prescription, because responsible-prescribing guidance rules that out. Whether anything is prescribed is always a clinical decision made at a consultation, and the agent says so.
Where your practice software supports it (Cliniko first, more connectors coming), yes: real consultation bookings into your calendar. Otherwise it captures qualified, structured enquiries for your team to action first thing.
Built by LUNA Systems, Brisbane
Because it does. Book a discovery call and we'll walk you through the demo agent live, plus exactly what setup looks like for your clinic.