A CRM helps healthcare professionals streamline workflows, enhance patient engagement, and ensure compliance, all while improving overall business performance. In this article, we’ll explore why every healthcare business needs a CRM and why Zoho CRM is the best choice for medical professionals.

Recent reports of patients hospitalised with suspected botulism following anti-wrinkle injections in Sydney have put the spotlight on cosmetic clinics and compliance in Australia. While these cases are still under investigation, one thing is clear: regulators are paying attention, and enforcement is likely to get tougher.

The Queensland Medicines and Poisons Act 2019 (MPA) and Medicines and Poisons (Medicines) Regulation 2021 (MPMR) have introduced strict new compliance requirements that impact how cosmetic clinics, nurse injectors, and even doctor-led practices operate.

The cosmetic injectables industry is booming, but with growth comes increased regulatory scrutiny. Many clinics and solo injectors are breaking compliance laws without even realising it, leaving themselves exposed to Ahpra complaints, fines, legal action, or even forced closure.

Reputation is everything in healthcare. Patients don’t just choose a practice based on location or price - they choose based on trust.

Running a medical business is expensive, but too many clinics, practices, and healthcare entrepreneurs are throwing money at the wrong things while ignoring the areas that actually impact profitability, efficiency, and patient satisfaction.